Putting your products on Amazon is a great way to increase sales and reach more customers, but getting the right Amazon keyword is very important if you want to sell more products on this platform. In this post, we’ll give you 12 expert tips on how to use keywords to boost your Amazon sales and rankings.
Choose keywords that are closely related to what you’re selling.
The first step to finding the right keywords is to know what you are selling and what it can do. Don’t choose a keyword just because it gets a lot of searches. Instead, think of relevant keywords and research the competition to see how hard it is to rank for that term.
For example, if you are selling running shoes, you might want to use keywords like “running shoes” or “new running shoes.” Unfortunately, these terms are very broad, which makes it harder to compete. In this case, it might be better to focus on something that better describes your product. Using specific keywords makes it much more likely that your product will stand out among other listings for similar products.
Use the keyword tools on Amazon and Google
The next thing you can do to broaden your search is to use the keyword tools on Amazon and Google. Type in a niche that fits your product and pick the type of product you want to sell. You can also narrow the results you get by adding words like “best” or “top” to the keyword you want to find.
When you’re done, you’ll get a list of keywords that people often use to look for things on Amazon. You can use this information to help you make your list of keywords to target by exporting it to a CSV file. There are also third-party research tools that sellers can use to improve their keyword research.
Include keywords in your title and bullet points
One of the best tips for dropshippers is to always use keywords in your listing’s title, subtitle, and description. This is an important part of your product listing because it will be the first thing people see about your brand on Amazon. If your title doesn’t include relevant words, you won’t be able to make sales on this platform.
Use keywords in the title of your Amazon item to help it rank higher. The more strategic you are with the keywords in your listing, the more likely it is that your product will show up in search results for products that are similar to yours. Make sure that the keywords you use are correct and relevant.
Use an Amazon keyword in your title and in different ways throughout the rest of your listing. For example, you can use synonyms and related words in your product descriptions to show Amazon that your page is related to the keyword term you’re aiming for.
Just make sure you don’t go too far! If you put in too many keywords, it might look like you are trying to spam Amazon’s search results, which could get you in trouble.
Optimize images by including keywords in the file name.
Optimizing images is another way to add keywords to your listing. Make sure that the file names describe the photo and the product you are selling. For example, if you sell cat food on Amazon, you’ll want to make sure that the file name of any images you upload includes the words “cat food.”
As an Amazon FBA seller, make sure your file names are descriptive and that you use relevant keywords whenever you can. It’s a great way to get more people to see your product and buy it, especially on a platform with so much competition as this one.
Also, don’t forget to put keywords in the alt text of your product images. This text shows up when an image doesn’t load and if you have a certain plugin or browser extension.
Visual recognition is a big part of search engine results, and this method works well to make your site more visible.
Formulate an appealing yet informative product description.
When people look at products on Amazon, they often just skim the descriptions. Make sure your description is both interesting and helpful if you want them to pay attention.
The best way to do this is to keep your description short and sweet—no more than 500 characters. This will make it more likely that people will read it! Include the most important information about your product in a clear and concise way, and use relevant keywords throughout.
Especially if you have a lot of competitors on the market, it’s a good idea to highlight the things that make your product stand out. Be careful not to put too much text in your listing, or buyers might get confused and move on to another one. Instead, keep it short and to the point, and you’ll be able to get shoppers interested in no time!
Use long-tail keywords phrases in your strategies
Long-tail keywords usually have at least three words. Because of this, longer keyword phrases tend to have less competition than shorter ones and are usually better at meeting shoppers’ needs.
That’s why it’s a great idea to use a long-tail Amazon keyword. Not only do they help you rank higher, but because they are more specific and relevant, they also bring in more qualified traffic.
So make sure to use a variety of long-tail keywords in the title, product description, and keyword list of your listing. You’ll be surprised at how well this strategy works when you change it. Of course, you can also use this strategy with Amazon DSP and the other marketing tools that Amazon offers.
Add a video to increase sales conversion rates.
One of the best ways to make more sales on Amazon is to use videos. Shoppers are much more interested in a product when they can see it in action instead of just looking at pictures or reading about its features. So you can be sure that conversions will go up if your customer service video is well-made and interesting.
Remember that just because you add a video to your Amazon product listing doesn’t mean you have to spend a lot of money on a full-blown video production with fancy equipment. Instead, make sure your product demo has good lighting, clear sound, and an interesting presenter. The most important thing is that customers can see how your product will help them through the video.
Keep an eye on trending topics
You probably already know that Amazon likes to keep its search results up to date with the latest trends. If you want to sell on Amazon, it’s a good idea to keep an eye on what’s popular and use Amazon keyword related to that.
This will help make sure that your products show up when shoppers look for items that are in style or are appropriate for the season. Also, since they are more likely to be popular products, it can help increase your conversion rates.
Check on Google Trends to see how popular certain keywords are and which ones you should use on your listings.
You can use Google Trends to keep track of what keywords are popular or becoming more popular. This is a great way to find possible long-tail keywords that you might not have thought of before. By adding more words to
You can type a keyword or phrase into Google Trends to see how it compares to other similar terms. You can even look at different parts of the world to see which keywords are more popular everywhere.
Consider using Amazon’s Enhanced Brand Content (EBC) feature for additional exposure on Amazon’s website.
Use the Enhanced Brand Content (EBC) feature on Amazon to better market your products there. This element is a great way to be creative because it lets you add more information about other products and support your descriptions with more keywords.
With EBC, you can add up to five images to your page to show off the features of your products. If you want shoppers to see certain features or selling points right away, you can use this feature to show them off in a way that will catch the eye of your target audience on Amazon.
Explore Amazon’s sponsored ads to feature for increased visibility.
Last but not least, you might want to use Amazon’s sponsored ads to get your products even more attention. If you use the right keywords, this strategy can be very effective at bringing in more visitors and making more sales. As a seller on the platform, you want to use all the power you can to compete with other sellers who are selling similar products. Remember that the more visible your listings are, the more likely it is that customers will find your product and buy from you.
Final Thoughts
So, there you have it: Tips from experts on how to use keywords to improve your Amazon rankings. Keyword research is a lot of work, but if you can successfully use them in your marketing strategies, the results are well worth the work.
Remember that Amazon keyword trends change all the time and that there is no one-size-fits-all solution. These methods may be different depending on the market, your niche, and your product, so make sure to check your chosen terms often.
Another thing to keep in mind is that keywords can help you move up in the rankings and get your customers’ attention, but the quality of your products is also very important.
After all, it doesn’t matter how hard you work on your listings if you keep getting returns over returns.
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