Slowly, the most-anticipated holiday of the year is coming up, and you need to have your beautiful collections ready. With good advertising, you can bring in customers for the holidays and make more money. In today’s post, we’ll talk about how you can use the holiday season to grow your business through advertising.
Holidays are a great time to make more money with your dropshipping business. You have to show high-demand products so that buyers can connect with them and place orders. But the right ways to sell can bring in buyers and influence their decisions to buy. We’ll show you how to use advertising strategies to close deals during this wonderful time of year.
Notes to Help You Plan Your Advertising
Since buyers’ buying habits have changed a lot in the past few years, you need to keep a few key points in mind when planning your advertising strategies. These are them:
Identify Your Audience
Even though the holiday is for everyone, the most important thing here is who you target and invite to your store. After you’ve checked the Analytics data, you’ll know who comes to your store, how long they stay on your site, and what they’ve bought in the past. Now write down everything you just read. It will help you come up with ideas for advertising content.
Set goals for your business
After you know what your buyers want, you need to decide what your business goals are. Here, you can set your sales goals based on the type of products you sell and the people who buy them. The analytics report gives you a better view of your business and lets you set sales goals for before and after the holidays.
Look at how you did in the past.
Your advertising plans will be based on how well they worked in the past. You need to look at how well you did last time and see if you met your business goals, sales goals, and customer satisfaction. All of these steps are necessary for a dropshipping business to plan its next steps.
Once you have this information, you can target your sales and make plans for holiday advertising. Check out the eight strategies that will help you grow over the holidays.
Best ways to advertise during the holiday season
The advertising plans will be based on the most important things that have been learned. Here are the top 8 ways to advertise your dropshipping business for the upcoming holiday to boost sales.
Make a website for your dropshipping store.
You can start advertising from your website by making it look nice. A buyer will be drawn in by an attractive discount banner at the top of your page. With personalized stickers and a clear call to action (CTA), buyers can learn more about the products in your store.
You can find a number of things to give away and show them off on your social media page. With this low-cost method, you can get your customers involved in the comments section, ask new people to follow your page on social media, and offer giveaways. On different platforms, you can hold quizzes or contests and give prizes to the winners. So, social media has become the main way to bring in new customers. You can also offer discounts and coupons to customers you already have.
Make videos to reach a large number of people.
When it comes to advertising, the audio-visual effect is much more powerful than simple infographic posts. Even more so if you touch their hearts with a social message or video content that speaks to their pain points. During the holidays, people remember video ads that mean something to them. Try to reach them with messages that fit your business and products.
Show off some great holiday deals
With “Buy One, Get One” deals, you can play on the buyers’ emotions. From a psychological point of view, the offers are more appealing than discounts, which affects their decision to buy. For example, make a list of the things you can give away for free with your more expensive products and start putting them in your store and on your social media pages.
If you’ve done a paid campaign before and gotten good results, you can do it again. During the holiday season, social media platforms offer different deals to business owners, and the reach is huge. So, check to see if the early results were good, start a paid campaign again, and increase the income of your dropshipping business.
Improve your email marketing plan
Professionals who are very busy rarely use social media, but you shouldn’t miss out on them. So email marketing is an easy way to get in touch with them. For the campaign, write a simple, catchy, and informative email and hit the send button to reach your goal. Don’t forget to put in the mail body any discounts, special prices, or other things you’re offering this holiday.
Try Offline Channels for Advertisement
You can also use traditional advertising to let your neighbors know what you have to offer this holiday season. Small pamphlets and flyers that are put in newspapers can be great offline ways to advertise. You can set up a small quiz in the malls near you, give prizes to the people who take it, and make sure everyone gets a gift from you. This action could make them feel good about themselves. It can also help people remember your brand.
Offers should last past the holidays.
You can keep offering deals even after the holiday season is over. Customers who are too busy during the holidays to visit your store can come back later to take advantage of the deals. You can make the chance available to everyone, see how many buyers get in touch with you, and take advantage of these extended holiday offers.
These eight easy-to-use ways to advertise can help you come up with a plan and reach your sales goals. If you want to go a few miles, make a note of the following:
Give each customer the same amount of attention.
- If you turn on CTA, try your best to do what needs to be done.
- Delivering on time and making sure the product is good are the two biggest challenges during the holidays, and you need to keep that up.
- Being active on social media is good, but don’t let your page become a source of trouble or offensive content. This can hurt your reputation and cause you to lose customers.
- These are some good ways to advertise that you can work on. But if you want to start a dropshipping business for the first time, you can start with dropship-empire dropshipping tool. The best e-commerce tool gives you a lot of great benefits. So let’s find out more.
Dropship-Empire: Increase your dropshipping sales This holiday season, sellers need to get their plans together early so they can start advertising. This holiday season, dropship-empire could help you boost your dropshipping sales. Changing your sales is the best way to make more money during the holiday season.
dropship-empire has a lot of benefits, like being able to track orders, handle bulk orders, and help customers 24 hours a day, 7 days a week. Once you connect your store to the dropship-empire dropshipping tool, you can try out many more features.
How can dropship-empire help you boost sales during the holiday season?
With dropship-empire, you can get access to the technology that will help your dropshipping business grow. No matter where you make your store, like Shopify or WooCommerce, dropship-empire can help you run it. Here are some of the benefits:
- Through the filtering process, you can send a lot of orders to AliExpress.
- Offers that are fair for the holiday
- Auto-pricing helps you come up with the best price.
- You can choose your shipping method ahead of time based on where the order is going.
- Automatically send your store’s tracking number to PayPal
- Use the auto-update feature to find out about the orders.
- You can hide things you don’t want to sell during the holidays.
- When you run a dropshipping business, all of the above benefits are important if you want to keep all of your customers happy. For example, a customer who has bought from you before will stick with you if you offer great prices and the product is of high quality.
Last Words
During the holidays, people usually like to spend time with family and friends or go on trips to see new places. Customers will be more likely to come to your store and buy the product they’re looking for if your advertising speaks to their needs.
If you can make them happy during the holidays, you might be able to keep them all year long. To get the most out of their money and time, buyers want good products that arrive on time. This should be the most important thing you do to boost your sales this holiday season.