You can’t say enough about how important branding is. With good branding, you’ll stand out from the competition and keep customers coming back. This is even more important if you do dropshipping, which lets you sell products that other companies and dropshippers may also sell in their stores because they get them from the same supplier.
Branded dropshipping is similar to regular dropshipping, so you usually don’t have to worry about upfront costs, warehousing, risks, etc. The only difference is that you have to pick a niche and start selling products in that niche that have your logo on them.
What is a label?
A store’s brand is the impression it makes on its customers, which helps the store grow. Online stores make these kinds of impressions by using things like their name and logo, pictures and videos of their products, trade shows, and people with a lot of influence.
How would your shop look? How would your customers act the first time they came to your store? The answer is that your store should be a good fit for your customers. It means that your website should look great, be easy to check out, and have good pictures and descriptions of your products. All of these things are important parts of your brand.
People are often drawn to things they already know, and the same is true for online stores. So, if you build a brand that feels familiar to your customers, you might get your first order quickly and make more sales in the future.
How Does Branded Dropshipping Work?
Branded dropshipping is the idea that dropshippers sell non-branded products that they buy from their suppliers but don’t keep in stock. Dropshippers then put their own names on the products and open an online store about the products to build their brand.
Branded dropshipping is different from dropshipping, which is selling products with logos of other companies on them. You can make a lot of money by delivering products from other brands, but that’s not what “branded dropshipping” means. Most of the time, branded dropshipping means buying unbranded products and putting your own label on them.
Why it’s important for your dropshipping business to have a brand
When you run an online business, especially as a dropshipper, it is very important to have a brand.
The main reason for this is that most products are sold by more than one dropshipper. When customers search for products they want to buy, they will find other products that are similar. If you have a good brand, you might stand out from other sellers who sell similar things and from big-box stores like Amazon.
Also, a brand name is always a sign of high quality. So, it might make people want to come back to your store and give you a good name. As a result, you’re more likely to make more sales. When sales go up, it can be hard to handle a lot of orders one at a time. So, an outside tool like dropship-empire makes it easy to manage both stores and orders.
But you also need to keep in mind that it’s still important to raise brand awareness, even as you work to build your brand. Once your customer knows your brand well, you will be the first place they think of when they want to buy something.
How to Give Your Dropshipping Business Its Own Name
If you want to be successful and stand out from your competitors who do regular dropshipping, you should look at the following guide and start your branded dropshipping business.
Come up with ideas for products
To start branded dropshipping, you should first come up with an idea for a product. At this point, you’ll need to use your creativity and know-how of market research. First, you could think about the cool, new things you’ve seen recently online or in a store.
You can also get ideas for products from social media sites like Facebook, Twitter, Instagram, and so on. Why? They are places where people who might buy from you are. You’ll find out what your customers care about and which products they like best. Then you may be able to figure out how your stores should act and what products you will sell.
Checking a product to make sure it sells well is another way to make sure it does well. Keyword research can help you find out how many people are looking for your product online. Also, it’s a good idea to look at searches for specific parts of your product, as they can help you find a niche for your private label business.
Find Private Label Suppliers
Now that you have a great idea for a product, it’s time to move on to the next step. Since you are doing dropshipping, you should find the most reliable suppliers for your products. But the suppliers you want to find are private label suppliers. In other words, you need to look for products with white labels. In short, you sell products made by another brand under the name of your own brand.
You can use apps for finding suppliers and getting in touch with them to find out if they dropship branded products. dropship-empire finds qualified suppliers with good reviews and puts you in touch with them. You can get in touch with them to find out if they can do dropshipping for your brand.
Create a name and logo for your brand.
Now is the time to put together your online store. Both Shopify and Shopify Plus are good choices. You can search both and compare the results, then choose the service that meets your needs best. Also, Shopify plugins like dropship-empire are here to help you deal with orders and manage them.
The most important thing is that Shopify gives you tools for dropshipping with your own brand. On it, you can use a logo maker, a video maker, a business name generator, and a lot of other useful tools. So, it’s easy and quick to start your brand.
After setting up the store, you’ll need to add products. You should write interesting descriptions of your products and use high-quality pictures. It’s a great way to make your products more appealing to people who want to buy them. Since you sell online, your customers can’t touch the products, so better pictures and descriptions will bring in more customers.
You can learn a lot from these great dropshipping examples:
- Meowingtons is the best store for cat lovers. It’s sending you everything you need for your cat, like toys, beds, or something else.
- Mooshe Socks: The design of its products is what makes them stand out.
- BOOM, written by Cindy Joseph: It is the first cosmetics and skin care line in the world that is made for older people.
- 5TH Watches is a store with a professional look.
Promote your store’s brand.
The last thing you should do is get your brand out there. To reach the goal, you will have to look into different ways to promote your business.
Paid advertising on Facebook and Instagram is a great way to get your name out there if you have enough money. For new brands, free marketing methods like SEO and influencer marketing can be just as effective as paid ones at getting people to notice them.
No matter what you decide, you should think about whether it will work for your products or not. The best fit is always the best.
Dropshipping with a brand: Pros and Cons
Let’s quickly look at what’s good and bad about branded dropshipping.
PROS:
Unique Company. Branded e-commerce products are the key to building a truly unique company for business owners who want to have more control over their brands and make products that are different from what is already on the market.
Brand Control: If you want to do branded dropshipping business, which is different from regular dropshipping, you have to make your own brand, which includes the name, logo, package, etc. All of the things that make up your brand are up to you.
Good Reputation: The dropshipping business model means that different people sell the same products with the same pictures and descriptions. With branded dropshipping, your store can stand out from the rest. It can help you get more sales and build a good name.
CONS:
Too long: In general, you might be able to get your dropshipping business up and running quickly. But it takes time to find private label suppliers for your branded products. Even though there are a lot of online suppliers, not all of them allow branded dropshipping.
Costs are going up. Dropshipping is known for having low start-up costs. But the question is whether or not you should pay a lot if you want to build your brand. In other words, making your brand name, logo, package, and so on costs a lot of money.
Conclusion
Since pandemics and restrictions will still be around in 2023, both regular dropshipping and branded dropshipping are good ways to make money. So, you might wonder which one should be your first choice.
If you’re new to e-commerce, regular dropshipping is a good choice because it’s easy to get started and doesn’t cost much to get started.