Your SEO strategy, your customer strategy, or your ability to sell the right product.
All of these things should be important to your business. You need to start with the right product, improve your SEO, and market your products in a way that keeps customers coming back.
Google Trends: How to Use It?
Google Trends is not like your SEO tool. Instead, it is a useful tool that helps us find products, industries, and other things that are popular right now. Google Trends is a hidden blessing for a business that does dropshipping. It helps us keep an eye on current trends, find popular items, and improve our SEO. In the next article, we’ll show you how to use Google Trends to make the most money from dropshipping.
How to Understand What Google Trends Is
As the name suggests, Google Trends is a site that helps you find trends. You can type in a keyword and find out how often it is used. Google Trends can help you find patterns based on demographics, related searches, and related topics. For example, you can use it to find out about rising trends or to predict when they will go down.
Google Trends: How to Use It?
Open the web app to start using Google Trends before we talk about how to use it.
Even if you don’t search for anything, you can find popular trends on the site. This includes things like Recently Trending, the newest stories and insights, and so on.
When you search with a term or keyword, you can see categories like Interest Over Time, Interest by Sub-Region, etc.
Google Trends: How to Use It
If you want to know how to use Google Trends for your dropshipping business, here are some great ideas. These tips will help you discover new ways to use Google Trends:
Find Niches
The first step in learning how to use Google Trends is to find niches for your dropshipping store. You will waste your time and money if you sell the wrong product in a niche or choose a niche that only serves the top providers in the market. Use Google Trends to find out who is interested in your niche, how popular it is, etc.
How should I use Google Trends in this situation?
Find niches that are relevant and that you like. You can do this by picking things that are popular and using Twitter to narrow down some niches. Once you have a short list of niches, search for the keywords on Google Trends. Look for data by region and other types.
The best trends are ones that are getting stronger right now. You can also pick niches that are doing well right now.
Look for things
Once you’ve found a good niche for your brand, you can move on to looking for products. For example, if you choose “artificial nails,” you can look for specific products, like press-on nails, in this category.
Google Trends: How to Use It?
Go to Google Trends and look for things that are popular in your niche. This will let you know what products are popular in the niche.
After that, look for relevant product categories and compare the trends in those categories. Your dropshipping store might be interested in the one with an upward graph. If you want to learn more about this niche, don’t forget to look at the relevant sections.
Find Keywords
But how can we get our products out there? How can we market our dropshipping business well by using the right keywords?
Google Trends can help you with this, too. Look at the Related Queries and Related Topics sections for each keyword you type in.
While Related Queries gives you some keywords right away, you have to click on each topic in Related Topics to find more keywords.
Look for seasonal patterns
Seasonal trends are important for every business. These trends help you make more money right away and keep your market value.
For example, Fidget Spinners were popular at one point. If you had caught on to this trend sooner and started selling Fidget Spinners, you would have made a lot of money and given your brand more value in the market.
Use social media to find out about seasonal trends. Since you are also a buyer, you should already know about seasonal trends. You can keep up to date by following an influencer. Once you find these trends, you can use Google Trends to find out how many people are following them.
Find out what’s popular.
Google Trends is about things that are popular right now, as the name suggests.
How to use Google Trends to find topics that are popular during the season.
- Go straight to Google Trends and look for the most popular topics.
- Look for your niche, like clothes, kids, etc.
Marketing based on location
If you are only interested in one area right now, you don’t have to pay attention to what’s going on in the rest of the world. Even though many trends move from one place to another, you should still pay attention to the trends in your country or area.
Use all of the above methods and set the country filter to your country to do this. It is the first choice from the list of filter choices.
Deals for the Right People
You can sometimes check what’s popular with the people you want to reach.
For example, you might sell products that are good for kids. If you look up “children” on Google Trends, you might find out what is popular in this area. For the same thing, go to the Related Queries and Related Topics sections.
We looked up “Children” on Google Trends, and under “Related Queries,” we found “delta variant children.” This lets us know what kids are worried about when it comes to COVID-19. This information can help you promote the right products or use content marketing in the right way.
Eliminate Bad Keywords
When you search for a keyword on Google Trends, you get results for Interest Over Time. Set the time to a year ago and find out how popular the product was during that time. If the product’s popularity keeps going up, that’s a good sign.
You can use this to find out if some keywords are bad for your business. You don’t have to sell these things.
For instance, at the beginning of the year 2023, custom masks were very popular. But if you choose this niche right now, it might not help you at all. With Google Trends, we can figure out if a product is still popular.
Find out if marketing is possible
Google Shopping is one of the best things about Google Trends. You can choose Google Shopping from the filters, where it says “Web Search.”
You may be wondering, as a dropshipping business, how to use Google Trends in this way.
This filter lets you see how a subject has changed over a year. This is something that only happens in the shopping and ecommerce business. When you know these trends, it’s easy to know when to advertise and market your products and when not to.
For example, if you’re selling gifts for the new year, Google Trends will confirm that November or December is a good time to run ads.
Google Trends can help you reach out to more people on social media. For example, if you go to YouTube and search for “children’s videos,” the top results will be the ones that are popular right now.
Open these videos and look for words that are used often. Take these keywords to Google Trends and check to see if they are going up or down in popularity. You can start using these keywords on YouTube and other social media sites if your traffic goes up.
Use Google Trends to make a dropshipping store.
You can use Google Trends to find products and trends to use in your dropshipping business. How can you use these trends to make a store?
Conclusion
We think that this question has been answered more than once in this article.
Even though dropshipping businesses check Google Trends often to stay up to date, they don’t really understand how the whole thing works. With the information in this article, you can use Google Trends to grow your business and improve the efficiency of how it works.
You can also match the efforts in your online store with dropship-empire dropshipping tool and Google Trends. With the data you get from Google Trends, your dropship-empire dashboard can really help you make more money and grow. Visit our site to learn more about the dropship-empire AliExpress dropshipping tool.