Formatting is an important part of keeping people interested in your blog post. So it makes sense if you’ve ever seen someone land on one of your blog posts, click away after a few seconds, and go to another blog without even reading it. It also happens with great writers, who tend to blog only about things that make them think. It’s sad, but what if we told you the best ways to format it to make it look better and be more organized? Also, the best ways to cover news and information in a way that makes it more likely that people will stay a little longer and read blogs with enthusiasm.
The layout of a blog is the most important thing, and the more beautiful it is, the more people will read it more often and more thoroughly. Yes, it does improve your search engine rankings and get you more shares on social media.
Steps to Make Your Blog Post Look Nice
Here are some suggestions for how to format a blog, broken down into five easy steps. Each one is a tried-and-true best practice, and you’ll see that we use a few of them right here.
Think about making your paragraphs shorter.
If you usually write long, formal documents, it might feel strange at first to write less.
Your blog entries will have more white space if the paragraphs are shorter. Whitespace is the space around your content and in between it. When your articles don’t have enough space between the lines of text, they look crowded. When there isn’t enough white space, it’s hard for your reader to focus and read your whole text.
There is no set number of sentences in a paragraph, but anywhere from one to three sentences works well to keep a good mix of whitespace.
Change the way you write.
When you know how to write well, people won’t want to leave your site because they don’t want to stop reading. The more likely someone is to convert, the longer you can keep their attention. Have you ever found yourself clicking from one article to the next on someone else’s website because you were so interested in what they were writing?
On the other hand, I’m sure you quickly hit the back button when you felt like what you were reading wasn’t for you.
You should know who you’re writing for and what they want to read.
Are they looking for something that is serious and formal? Or do they prefer pieces that are fun to talk about? When you improve the way you write, you’ll be able to increase the number of people who read past the 15-second mark.
Use the right headings
Headings are a great way to break up your content, give it some breathing room, and help your reader get the most out of your post.
By using headers to divide your post into sections, your reader will be able to quickly scan it and (hopefully) decide if they want to keep reading.
Your headlines should be easy to understand and tell the reader what they will be reading in the next paragraphs.
Headings aren’t just good for your readers; search engines like them, too, if you use them right. Let’s talk quickly about semantic headers so you can tell if you’re using them right.
For SEO, search engines like it when you organize your headers in a certain way.
These are some examples of titles:
- H1 H2 H3 H4 H5
To get people’s attention, you need to use an H1 heading for your title and make sure your blog has only one H1 heading. Also, if you use WordPress to run your blog, the theme must use the H1 heading for your blog’s title. This means you don’t have to worry about it, and “heading 1” can be ignored.
How to Set Up Headings in an Article:
Headings are also more important for SEO than paragraphs, so try to include some of your keywords in your headers if you can.
- Headings give your article support and keep it in the right order and structure. Still not sure? Okay, let’s use an example to understand how to get a high ranking: the first heading should be marked as an H2 heading. And if your H2 section needs subheadings to explain the ideas more clearly, you must write them under an H3.
- Also, if you want to add subheadings under the H3 heading (I think you know where we’re going now), you can use H4 to make sure your blog is formatted perfectly.
Use bullet points to break up the text.
Bullet points are a great way to turn long paragraphs with a lot of information into small pieces of information that your readers can read quickly. Also, if your readers are skimming, the difference between the bullet points and the rest of the paragraph will stand out, making sure they don’t miss any important information.
Look at your fonts and color scheme
Even though you don’t know much about design, the following things will make your blog posts easier to read:
Typography Colours
The typography of your blog is the fonts you use on your site. Some fonts work well on websites, while others are hard to read. You should also think about how big your text should be. If it’s too small, people won’t be able to read it, and they may leave. A quick and easy test is to ask someone to check out your site and let you know if they have trouble reading it.
Draw attention to your call-to-action (CTA).
The CTA in your blog posts will tell people what to do next. Should they send you a message through a contact form? Your blog posts may have more than one CTA, and it’s up to you to make sure that each one is clear and easy to understand.
People will always skim your work instead of reading it all the way through, which is good. Make your call to action stand out so that people who are just scrolling will see it and may act on it.
The Blog’s Last Touch
It’s easy to miss small mistakes when you go back and edit your work. Grammarly is a great tool that can act as your own editor and catch mistakes you would have missed otherwise. It has a free plan and regular discounts. After you’ve changed your article, it’s almost time to post it. But not until you test it again and again. Give your work to someone you trust to look over, or do it yourself and see what you can learn in about 15 seconds.
Think about what it would be like to be someone who has just found your content. Will seconds give you enough time to find the information you need and answer your reader’s question? Do you think you can get them to continue reading?
- Do you still want proof that this advice is good?
- You haven’t left this page yet:).
Summing Up
We think you now have a clear picture of what good formatting looks like. After this precise reading, you now have all the tools you need to make it easier to scan and read.
If you improve the style of your blog posts, people will be more likely to read more of them and stay on your site for longer. By following the tips above, you will increase the chances that your audience will be able to understand your work and become loyal readers.