Every person who owns an online store wants to make money in the long run. But the problem is that it’s hard to beat the tough competition and stay in business for a long time.
Statistics show that online stores with a consistent content marketing strategy have twice as much chance of staying in business. Keep reading if you want to learn how to use content marketing tools to grow your business.
Create a blog.
If you want to be successful in business today, you have to have a blog. You should publish high-quality articles on a regular basis to get the attention of your target audience and get more people to visit your online store. Statistics show that if you post new content at least 16 times a month, you will get 3.5 times as many visitors.
Remember that the content you use for e-commerce should be 100% original, useful, interesting, and full of information. And if you want to publish more than four articles a week, you will need to hire a writer or use a writing service.
You can hire a writer from Trust My Paper or a freelancer from Fiverr if you are on a tight budget. You won’t have to pay an arm and a leg for the help of remote workers.
Also, remember that the topics of your blog posts should be very specific, not broad. For example, if you sell vacuum cleaners, don’t try to explain how they work to your readers. Even children know this.
Try to learn more about the people you want to reach and make your content more helpful. For example, what problems will you talk about if you find out that 60% of the people who might buy your house have pets? Some good choices seem to be “5 Best Vacuum Cleaners for Long-Haired Dog Owners” and “How to Teach Your Pet Not to be Scared of the Vacuum Cleaner.”
Optimize e-commerce content
In the business world of today, it’s important to know how to use SEO with content marketing for e-commerce. You should always follow the basic rules and guidelines of search engine optimization.
Remember that all text must be easy to read, easy to skim, and include relevant keywords. If you are just starting out with SEO, here are some tips for you:
- Review of a product. You can show your customers what your product looks like in real life, what features it has, and how it works.
- How-tos. You can tell your customers how to put your product together, move it, or clean it.
- Unboxing. Work with influential people in your niche. Send them free things and ask them to film how they are opened. Videos like these work great on social media.
- Educational. You can tell your customers more about your products, your business, and the market you serve.
- Round-ups. Experts in a field are a good source of useful tips and tricks for modern users. Videos like “5 ways to use product X” or “4 easy steps to choose the right product X” usually go viral pretty quickly on social media.
You can put these videos on your website, YouTube, and other social media sites.
Social media turned the business world on its head. Customers today no longer watch commercials on TV. They don’t believe what is written on billboards about brands.
Customers today prefer to look for information about brands and products on social media sites. They tend to trust the opinions of influential people even more than the opinions of their close friends and family. Also, they are very loyal to the companies with whom they interact online.
You can’t ignore these trends, which is clear. If you want to bring your customers one step closer to your online store, you should:
- Start building your social media presence by making business accounts on Facebook, Twitter, and Instagram.
- Make your own hashtag for your brand. Make sure that it’s unique.
- Put up something new every day. Tell your followers about sales, special offers, and promotions. Tell people about your brand’s history. Give advice from a professional.
- Talk to the people who follow you. Respond to everything they say and send you. Figure out how to deal with criticism.
- Share content made by users. If a customer posted a photo or review of your product, don’t be afraid to share it on your profile. This piece of content will help you convince new potential customers that your products are worth the price.
- Work with influential people. It will help you reach more people and get them more involved.
- Give things away. It will help people remember your brand and boost sales.
You should do all of these things if you want your e-commerce content marketing plan to work. The complex approach helps to get much better results than marketing activities that aren’t coordinated.
In conclusion
Follow the tips given if you want your e-commerce store to do well. Also, don’t forget to keep an eye on trends and change your marketing strategy as the digital world changes. Don’t forget how important content marketing is, and you’ll have no trouble reaching your long-term goals.