Many businesses have trouble figuring out how to get the most sales from their website. There are, luckily, some tried-and-true elements that can help get more people to convert.
This blog post will look at five parts of a website that have been shown to lead to more sales.
Elements of websites that have been shown to increase conversion rates
We’ll talk about the simple website elements that can make a big difference, like how to improve your website’s design and how to use strategic calls to action. So, let’s get started!
Clear navigation is a key part of a website that is very important to the user experience. It makes it easy for people to find their way around your website and find the information they need.
The site’s navigation should be easy, consistent, and logical, and it should only have a few options. This makes it easy for people to find what they’re looking for quickly, which makes it less likely that they’ll get frustrated and leave your site.
Navigation should also be easy to find and obvious, like at the top of the page, so that visitors don’t have to waste time looking for it. It should be easy to understand and use, and it should make it easy to move around the website. It’s also important to put your content into categories that make sense. This makes it easy for visitors to find what they’re looking for and makes them more likely to stay on your site.
Navigation is an important part of a website that can be tweaked to increase conversions. Clear navigation makes a big difference in the user experience and can make the difference between a visitor staying on your website or leaving.
Clear CTA (Call-to-Action)
Clear calls to action (CTAs) help site visitors know what to do next, like sign up, shop, subscribe, learn more, or get started.
They show visitors what to do next to get them to convert. Without CTAs, visitors who are interested might not know what to do next, and they might leave the website without converting.
The best website designs have CTA buttons that are easy to find and give visitors many chances to convert. They should be put in a clear, obvious place so that they are easy to find and understand. This can be done by using action-oriented language and colors that are different from each other.
Here are some good calls-to-action you can use to get people to buy:
- Register Now
- Get Started
- Buy Now to Find Out More
- Try Now
- Come join our group!
- Talk to us!
Multi-Platform Mobile Optimization
Mobile optimization is an important part of designing a website because it makes sure that people using smartphones and tablets have a great time when they visit your site. Statista says that in the US, about 60% of organic search engine visits are made on mobile devices. This shows how important it is for your business to have a website that works well on mobile devices.
By keeping people on your website, optimizing it for smartphones can lower the number of people who leave right away. A website that isn’t made for mobile can have bugs or time out on mobile browsers, which can be annoying and make people leave your page to look for products somewhere else.
A website that is easy to use on mobile devices makes it more likely that people will use your services and buy your products. This means that businesses need to put money into making their websites work well on mobile devices.
Elements of Social Proof
Customers are more careful than ever in the digital age we live in now, which makes it harder for online businesses to close deals. Social proof helps ease these worries by showing that the business is real and can be trusted.
This can include reviews from customers who have already bought the product, testimonials from experts in the field, or personal stories from happy customers.
If you run a business that sells to other businesses, having known and trusted professionals in the field vouch for your company is a good way to prove its credibility.
Asking customers to share their own stories about how the product or service has helped them can be a powerful way to build trust and bring in new customers for people who have online stores.
In short, social proof is an important part of a website and a powerful tool for online businesses that want to attract new customers and build trust with their current ones.
Custom Visuals of High Quality
High-quality, custom-made images draw in visitors, keep them interested, and help people remember your brand. People are visual creatures who respond well to visual content. This means that a website with more visual elements is more likely to get them to come back.
Branding is also an important part of website design, because people are more likely to buy when they are familiar with the brand and feel comfortable with it.
Your brand should be reflected in a well-designed website, and the design should be the same across all digital platforms. This makes it easy for potential leads to recognize the brand and feel comfortable converting.
By using these website elements, a site can give visitors an interesting and easy-to-use experience, build brand recognition, and increase the chances of conversion, whether the visitor fills out a contact form, buys something, or signs up for a service.
As a business owner or marketer, it’s important to keep these website design elements in mind to make sure your site converts as many visitors as possible into customers.