Website branding is a term for how your company or product is shown on the Internet. We all know that the Internet is a very busy, loud, and chaotic place. So that your target audience can find you, you need to set yourself apart from your competitors in a way that makes sense to them.
There are many ways to do this, but the most common one is to add your logo, key messages, and images to your website. Lastly, your website should talk to your customers in a way that appeals to them and gives you the authority, trust, and credibility you want. This article will talk about the parts of website branding, give you some tips for making it better, and give you some examples.
Important Parts of Branding a Website
To make your website’s branding work better, you need to know a few important things. So, let’s take a look at the seven most important things you need to know to create a site with top-notch branding.
User Experience
The user experience is the first thing you need to know and pay attention to. You need to know who your customers are and what they want to find on the internet. Once you know what your potential customers want, you need to do what you need to do to give them exactly what they want.
Being Transparent
Transparency is very important, so you must be honest with your customers no matter how big or small your business is. If you try to reach more than one market and mix them together on your website, your visitors will have a bad time and may never come back.
Also, unqualified leads will waste your time and make you no money. Building a website that is clear and has everything your visitors are looking for will weed out the leads that aren’t likely to turn into customers and let you focus on the ones that are.
Providing evidence
Branding is very important for a website if you want to build trust with social proof. By putting social proof on your website, you can show potential customers that other people have used your product or service and liked it. This can help people trust your brand more and get them to try your product or service.
About a Brand
Your company has a unique name and style, just like a well-known brand. As you do many things to build your brand, you need an interesting story to tell. There’s a reason why your brand exists, and you can tell your target audience that reason or the story of how your brand came to be.
It would be a good way to connect with them and even boost the reputation of your brand. You can attract customers by telling interesting stories and showing how your brand looks.
A site structure that is easy to understand
A key part of website branding is making sure the site is easy to navigate. A well-organized website makes it easy for people to find the information they need.
This, in turn, helps people believe in and trust your brand. A site structure that is easy to understand also makes it easier for search engines to index your site, which can help you move up in the search engine rankings. So, if you want to improve your website’s brand, you should start by making sure it’s easy to navigate.
Know what the customer is going through
As we’ve already talked about, you need to make sure your website meets the needs of your customers because they’ll only come back when they find what they’re looking for. You need to show your customers that you understand how hard things are for them and how your brand can help.
Branding that is constant
Customers may already know about your brand before they even go to your website. There are many possible reasons for that, like if they drive by your storefront, see a paid ad, or even look up your social media handle. So, whether you’re spreading the word online or in person, you need to be consistent with your branding.
Tips for Building a Website Brand
If you’re about to start working on branding for your website, you should think about the following tips to make branding work well and beat your competitors:
Make your logo first, then your website.
One of the best ways to improve your website’s brand is to make your logo before you make your website. A well-designed logo with fun typography can give a business a professional look and make potential customers more likely to trust it. It can also be used as an identifier on social media, email signatures, and other marketing materials.
There are a lot of online tools that can help you make a logo that fits all of your needs and shows what your brand is all about. Once you’ve made a logo, make sure to save it in the right format so that you can use it throughout the whole project.
Keeping logos in different file formats will help you keep track of changes as they happen. By taking these simple steps early on, you can make sure that your website and other projects will have a better brand.
Watch out for the colors
Colors are a powerful way to get your message and style across to people who visit your site. But a lot of people find it hard to pick colors that go well together and make their site look like a whole. There are four main ideas that can help you choose good colors for your website: contrast, complementary color schemes, personality traits, and the Associative Color Theory.
But it would be better if you chose colors that go together. When two different colors are put next to each other, the result is called “complementary color harmony.” This means that when the two colors are used together, they have a stronger effect than if they were used separately. Also, you should know what hex values are.
Most people may think that RGB values (red, green, blue) tell them all they need to know, but not everyone knows what each digit means. Hex values also give you more freedom when choosing colors because they allow for 16 million different combinations instead of just three like RGB mode.
Change the way the site looks.
When people go to similar websites, they always see the same patterns. So, if you care about your website’s brand, you need to find out where people can see and read it best. By doing that, you can show the audience what your brand is all about so they can understand it better.
Studies show that people look at websites from left to right and pay the most attention to the top right corner. So, it’s important to put your brand’s symbols in places where they can be seen easily so that customers can recognize your brand right away.
Use the Best Pictures
One of the most important parts of designing a website is picking the right images. Your website’s brand should show up in everything, from the logo and color scheme to the user interface and the content. To make good visual branding, it’s important to know how images can change how people think about a company or product. People are affected in many ways by what they see. For instance:
- How people feel about themselves can be affected by what they see.
- Visuals can change the way we make decisions.
- Visualizations make thinking faster and better.
Website that works on phones
One of the most important things you can do to improve the brand of your website is to make it mobile-friendly. A site that works well on mobile devices looks and feels more professional, up-to-date, and modern than a site that doesn’t work well on mobile devices or is poorly made.
Also, it will help bring in more customers from the growing number of people who shop online and use their phones or tablets as their main way to connect to the internet.
When making a mobile-friendly website, there are a few things you should think about:
- Make sure that all of the content can be viewed on a smartphone or tablet. This is both words and pictures.
- Use fonts that are easy to read on small screens, like simple ones. You can also change the size of the fonts to fit your device.
- Avoid too much animation and Flash content. These things slow down browsers and make it hard for people with disabilities to use websites.
- Check to see if your web page design standards don’t work well with popular devices like phones, tablets, laptops, etc. If different devices have trouble loading pages or styles correctly, make changes until everything works on all devices.
Examples of Branding a Website
Branding a website has helped a lot of businesses, and you’ll learn about some big names that used this strategy to do well in their field.
Headspace
Headspace is the first example we have. Headspace is known for its popular apps for meditation and for getting more and more people to use them. Now, let’s talk about how they brand their website. The home page of their website uses all the colors well to communicate with visitors. The yellow and orange color scheme shows calmness, and this part is easy for any visitor to connect with.
PayPal
Since we’re only going to talk about successful brands, PayPal was an easy choice for the second spot. This online payment platform has a website that is easy to use, and as soon as you get there, a slideshow will show you why you should use the service.
As blue is PayPal’s main color, you’ll see it everywhere, from the “Sign Up” button to the drop-down menus. Blue is also a color that shows credibility and trustworthiness.
Discord
Discord is a popular website where people can use an app on their phone to chat and voice chat with other people. It looks sleek and modern, and it has a lot of features that aren’t found on other online communication platforms. The website puts a lot of thought into its brand, using high-quality graphics, eye-catching typography, and easy-to-use navigation menus.
These parts help give Discord a unique look and feel that makes it stand out from other websites. Also, Discord’s team works hard to make interesting content, like blog posts and video tutorials, that makes the site more appealing to users.
Qualio
Qualio is a system for managing quality that helps businesses keep track of the daily tasks they need to do. Businesses that work in the medical and life science fields use the platform a lot. On its homepage, Qualio focuses on using light colors to make people feel calm and make it easy for them to read the content.
The main color of the website is purple, and there are also some shades of navy blue and royal blue. The website also has sections that are separated by curved borders. This palette goes well with the colors on the site and makes them stand out more.
Spotify
Spotify is well-known among music fans all over the world, and it’s great that every part of this platform fits with who it is. If you look at the website, you’ll notice that it has a touch of professionalism, which makes the platform seem trustworthy right away. When you go to its website, you’ll see a slideshow of the most important stories in the creative industry right away. The rest of the website has a lot of different colors, but they all fit with the theme.
Conclusion
The color scheme, fonts, and overall user interface (UI) of a website are all important parts of improving the user experience. Branding your website is one of the best ways to keep people interested in what you have to offer.
With the above elements, tips, and examples, it’s easy to see how important website branding is. But if you want to learn more about Dropshipping and eCommerce tips, you can read the blogs on dropship-empire’ blog page.