It can be hard to know how to market for dropshipping. You aren’t selling anything that is original or that has a unique selling point. It’s one thing that could put people off from becoming dropshippers. How can you make your online store stand out from the other thousands of dropshippers?
Before you start, you need to think of ways to market your dropshipping store. 90% of businesses that use dropshipping fail in the first month. They don’t work because they don’t give potential customers anything of value or anything that would make them want to buy from your e-commerce platform. Putting together a marketing plan can help you get through the first few weeks and find customers.
Dropship-empire has been working with dropshippers to find them high-quality suppliers and products that help online business owners grow their businesses. We’re going to give you our best dropshipping marketing tips so that your online store can do well.
Figure out who your customers are.
When building a dropshipping business, it’s easy to do too much. Your first step is to figure out who your customer is. Most dropshipping businesses fail because they don’t find a market niche and choose products that don’t make sense. You’re more likely to be successful if you make a profile of your customers and find out what products will work best for them so you can market them in the right way.
Once you know who your customer is, it’s much easier to figure out how to market for dropshipping. You’ll find it easier to give your brand a voice, and you can use the same marketing strategies as a traditional e-commerce store.
Make a dropshipping website that is easy to use.
You need a website before you can start setting up your dropshipping business. More specifically, you need one that will get people to buy from you. You don’t have to be a tech expert or know how to code to make a website that is easy to use. With platforms like Squarespace, it’s easy to make an online store that looks sleek and professional and shows that your brand is more than just “another dropshipping site.”
Your brand should be a part of your website so that people in your niche market are drawn to it as soon as they click on it. Use easy-to-understand language and navigation so that your customers can get to every part of your store. If you plan to dropship a lot of items, you’ll need a navigation system to make your dropshipping store easy to use.
Offer photos of good quality
The quality of the photos on your site is one of the first signs that it is a dropshipping store. You can sell a lot of products with just one good photo. It’s a good idea to buy one of each product you sell on your website just so you can take high-quality pictures of them. You can put these on your website as stock images and use them in other ways to promote your dropshipping store. These photos can show up anywhere, from your social media feed to your newsletters and blog posts.
Email marketing has to be done.
Your site should have email marketing built in. To get people to sign up for your newsletter, you can offer an incentive like a discount on their first order. You can use a pop-up to get the word out.
Writing copy is the key to email marketing. You want your email to stand out as soon as it arrives in your audience’s inbox. You can use your email list to tell people about new products and give them discount codes that only they can use. It’s a way to reach the people who make up the bulk of your customer base.
You can also divide your email list into segments and send new products to customers who have bought similar items in the past. It means you’re sending the most useful messages to your customers.
And they’re less likely to click the button that says “unsubscribe.”
We all know that one of the best ways to market your dropshipping store is through social media. Some dropshippers fail because they copy and paste the same content on all of their social media sites. You should take the time to learn how the algorithms work and make content for each platform that fits its needs.
Getting tools like Buffer to help you manage your different social media accounts is a good idea. If you have professional-quality photos of your products, it will be easier to come up with these strategies and give you the option to make your own videos.
81% of consumer web traffic comes from online videos, so this is an area of marketing you can’t afford to skip. If you have your products on hand, you can make videos on TikTok and Instagram that promote your brand and product.
Your social media strategies should be geared toward your ideal customer and include your brand. One of the best ways to market your dropshipping store is to treat it like a brand. Everything you do, from your products to how you use social media, should be the same.
Your dropshipping website could get a big boost from the world of Facebook and Instagram ads. How often have you seen a targeted Instagram ad that caught your eye? Most of us pay more attention to advertising on social media than on other types of media. You can think of Google ads as the new newspaper ads, and TV and radio ads as being replaced by social media.
The best thing about advertising on social media sites like Facebook and Google is that you can target people who have been to your website before. You can send them exclusive discount codes to get them to check out with the item they ‘left’ in their cart.
Finding a good way to advertise on social media takes a lot of trial and error. You should keep an eye on your conversion rate and try different types of ads until you find the ones that work best for your customers.
Reviews from customers are everything!
As dropshipping grows in popularity, people are learning how to spot websites that do it. Some people use these sites with caution, which is understandable. Customer reviews on your website are the best way to fight this. Make sure that when you buy your website, it has a plug-in or an element that lets customers leave reviews under each product.
Shopify, one of the most popular platforms for dropshipping websites, says that customer reviews can help you increase your conversion rate by 14–76%. You can get people to leave reviews by giving them a discount code or letting them earn points on your website that they can use toward a future purchase.
Refocus on possible customers
Do you know that 99% of people who visit your site for the first time won’t buy anything? Your task is to figure out how to get these customers to come back to your website. Retargeting should be at the center of your dropshipping marketing with display ads, such as ads for carts that were left empty. One jewelry company said that their sales went up by 325% when they used Facebook ads that focused on carts that were left empty as their retargeting strategy.
Use a blog to get free traffic.
One of the most often asked questions about dropship marketing is, “Is blogging dead?” Blogs are seen as some of the most reliable online sources, and their popularity keeps growing. A blog not only brings in free traffic, but it also makes your e-commerce platform stand out from those of other dropshippers who just leave an empty shell. Customers are more likely to trust your website and place an order if it has blogs that show its personality and brand.
Blogs are important for the SEO of your website, and you can use them as part of a bigger social media strategy. The key is to be consistent with your content and come up with a regular posting plan that helps keep a steady flow of organic traffic and growth.
Make a group around your niche.
Remember how we talked about your buyer profile in the first dropship marketing tip? You want to use them as a starting point for building your online community. Every dropshipping website that does well has a niche and a community of people who use it. You want to find potential customers online, such as in Facebook groups and other social media communities.
You can use ambassadors to help promote your products and grow this community, or you can subtly promote your products on your own profile. If you want to build this community, your social media platforms are the best tools to use. Encourage your customers to post their own content about your brand and interact with them as much as you can.
Cross-selling is a form of marketing for impulse buys.
Did you know that Amazon can be thought of as a website for dropshipping? If you want to copy one thing from Amazon, it would be their “frequently bought together” feature. You want each user to have the best possible experience, and cross-selling is a key way to do this.
When you use upselling and cross-selling in your marketing, you can increase your sales by 70%. It suggests products that are like the ones your customer is already thinking about buying. It’s a chance to show off your best-selling items and get people to buy more than one thing.
You can also use cross-selling to increase the value of each transaction by putting it in the customer’s shopping cart.
With these tips on how to market your dropshipping business, you’ll be in a good position to start your online store. Your dropshipping business will do well if you stay consistent and don’t rush things. Dropshipping websites fail because their owners don’t care about how customers feel or how important marketing is.
Dropship-empireis one of the best dropshipping websites. It connects you with high-quality dropshipping suppliers and lets you connect with the best selling platforms and marketplaces. We give you the tools you need to sync orders with suppliers so that orders can be filled quickly and the customer experience is improved.