When you own a small makeup business, it’s easier to go after a specific niche market than if you own a large company that might think the margins are too low to sell only makeup. You might want to focus on dropshipping a line of makeup and selling, for example, a certain foundation product for people who are allergic to ingredients found in most makeup.
This helps you build a brand that people will remember when they need more makeup or want to tell someone else who has the same problem and needs this makeup.
During the pandemic, more people stayed home and bought beauty products and eye makeup instead of going out. Amazon’s list of Best Sellers of Beauty Makeup, which is updated every hour, says that mascara, concealer, eyebrow definer, eyeliner pencil, and foundation are the most popular types of makeup. COVID-19 has a huge, but unfortunately bad, effect on the lipstick business. In 2020, demand for lipstick dropped 7.8% because people had to wear face masks.
Why Sell Cosmetics?
One good thing about selling makeup is that it’s always a good business. Sometimes, people will even call it a “evergreen niche.” The word “niche” comes from Internet marketing and means a subject area. An “evergreen product” is one that people keep buying no matter what the current trends or economy are.
In a lot of ways, the above is not true. For example, when the economy is bad, car sales tend to go down because people try to save money by making their cars last longer.
On the other hand, people still buy makeup when they don’t have much money. This is because makeup is cheap and makes them feel good about themselves. So buying makeup is also an emotional decision, which can make it easier to sell.
There is now a lot of competition in the makeup business. So, if you try to dropship makeup online, you will have to compete with a lot of other online stores as well as all the stores that sell makeup in person.
But makeup is a very experience-based field, and even products that look almost the same can have small differences. One important way to keep your online makeup store going is to find the best suppliers who can give you good products and take care of the shipping.
Why Don’t You Ship Makeup
Dropshipping is a good way to start a business online, especially during this time of quarantine. This is because it is easy to use and works well. After you choose the makeup products you want to sell in your online stores, you can publish information about the products and set the prices however you want.
When a customer places an order on a dropshipping platform like AliExpress, you send the order to the supplier. You’re the only one who has to deal with sales problems. The suppliers package and ship the products, such as makeup. One of the best things about dropshipping is that you don’t have to worry about stock. If you don’t rent the warehouse, you can save money that you can put toward advertising your store and brand to get more people to come in and buy things.
People want to improve their spiritual needs and living standards when their material needs are met. After that, people just keep getting better. One thing is to care about how you look. As the world’s population ages, more and more people are starting to care about how they look.
People think more along the lines of YOLO (You Only Live Once, so enjoy it as much as you can) these days, and they want to feel more beautiful for themselves rather than for other people. So, people’s need for makeup won’t go down, and the makeup market will get a big boost from this.
Dropshipping makeup will have a lot of good things going for it. ColourPop is one of the most successful online stores that got its start by dropshipping makeup. Now, it has 10 million followers on Instagram and 2.3 million fans on Facebook, making it one of the most popular makeup brands among young people.
Find Best Dropshipping Suppliers
Don’t want to worry about dropshipping makeup? It is important to have a reliable platform for dropshipping. You can save a lot of time and effort if you use a good platform to find suppliers and build trust with them so you can work with them for a long time. AliExpress is a great place to buy and sell makeup for dropshipping.
AliExpress markets itself as an online store, but most sellers on the site know that many of their customers are re-sellers who are more interested in dropshipping. AliExpress has tens of millions of makeup suppliers. Some of them even have warehouses in the UK and the USA. This means that people in the UK or US can get their package very quickly.
Having fast delivery that you can count on is a great way to market your brand and store. AliExpress is also easy to use for dropshipping. There are no costs or fees up front, so you can try out the makeup without spending a lot of money. But don’t forget to let the suppliers know that you’re dropshipping, which means there shouldn’t be any invoices or brand information in the package. Or, you can start with private label makeup to make sure your business goes well.
Last Word
Everyone loves beauty, and everyone wants to stay young forever. The beauty section of e-commerce is already mature, and there are no signs that demand will drop significantly in the future. So have faith and start your dropshipping journey with dropship-empire carefully.