Skip to content

How Does Email Marketing Work?

    It’s hard to be heard in a world full of screens and information. There are ads everywhere, and they’re getting more and more specific about who they’re aimed at. It’s getting harder and harder to advertise your store or products effectively and successfully.

    Marketing is a job that never ends, but it can change the game. Email marketing is one of the best ways to get the word out about what you’re selling in your online ecommerce store.

    You might be wondering what email marketing is all about, so we’ll try to explain as much as we can.

    We’ll also tell you about the different kinds of email marketing campaigns you can run, what you should keep in mind when making your future emails, and some of the best tools for email marketing. Let’s look at what email marketing is and why you should do it too.

    How important marketing is

    Marketing seems to be a big word that can scare some people, but it’s really not that hard. Marketing is all about letting people know about your business, getting people to visit your online ecommerce store, and turning the people you brought in into customers and buyers.

    Marketing is important for many reasons, the first of which is that it gives you information. Marketing is a good way to teach your audience and potential customers about what you do, what you sell, and what your brand stands for. In other words, how can you sell anything if no one knows you sell things or what you sell? Marketing is a good way to let people know that you exist and can help them.

    In the same way, marketing is a good way to connect with your customers and audience. In the global market of today, it is very important to stay in touch with potential customers. Keeping in touch with them will make them feel like they’re close to you, which could help you sell more by starting a conversation with buyers and reminding them of your presence and offers.

    Advertising is also a good way to show that your brand is still strong and going strong. Like we said before, by interacting with your audience, you show that your store is still online and selling things.

    It might sound simple, but in a world with thousands (if not more) of online stores and giants like Amazon, eBay, and others, showing that you are alive and well is important to keep your customers interested and active in your store. Traffic is hard to get and even harder to keep, so you should use advertising to show your presence.

    One of the most important parts of marketing is also learning more about your target audience. With different campaigns in different formats on different platforms, you will learn what kind of ads your customers like, which ones they click on more, which ones they watch longer, and which ones convert the most.

    Marketing is a great way to learn more about your audience. Most of the marketing campaigns you try will probably fail, but you can use what you learn to improve your next one.

    Lastly, marketing is a good way to get more traffic and, ultimately, more sales. You will get more people to visit your website by using information and advertising. Marketing campaigns can be very effective if you combine them with some promotion for your online ecommerce business.

    Make special offers in your dropshipping store or website and tell potential customers about them through social media, videos, Google, or emails.

    Marketing by email

    As we’ve said, marketing is flexible and can be used in many ways and for many different reasons. Email marketing is one of the most popular and effective ways to reach your target market. Email marketing is basically using email to promote your business, products, or services.

    It could be something as simple as an email you send out about a new product or a discount you’re offering right now. Email marketing is used to keep your customers interested, drive sales, build brand awareness, and spread the word about your business.

    An email campaign is easy to set up. First, you need to put together your own email list of people who have given you clear permission to send them emails.

    For example, you can add a newsletter sign-up form to your website to collect email addresses and grow your list of contacts. If you have a lot of followers on social media sites, you can also send some of them to your email lists. In either case, make sure they know exactly what they are agreeing to when they agree to get emails from you.

    Then, if you don’t want to send out hundreds of emails by hand, you can use email service providers like MailChimp, ActiveCampaign, ConvertKit, Aweber, etc., which we will talk more about later.

    These are some of the biggest names in email marketing. They help users send, manage, and track email marketing campaigns, as well as make their own engaging email templates and automate the process of sending emails to a large number of people.

    These email service providers also offer more advanced features that can help you improve how many people open, click on, and buy from your emails.

    A/B testing is a great example of a feature that can be very useful. With this feature, you can test different variations of your email’s subject lines, contents, designs, calls-to-action, and even tones to find the best way to make it work. Compare the results to see which one gets more people involved so you can use the same formula and approach next time.

    Email Marketing Types

    Depending on what you want to do, there are two main types of email marketing campaigns you can use.

    Emails for advertising:

    Promotional emails are the first kind of email you can send. As the name suggests, promotional email is used to tell people about things like sales or special offers. It gives customers incentives to buy, which drives sales and brings in money for your business.

    Usually, this kind of email has a clear call to action. For dropshippers, you might want to add a button to your emails that takes people straight to the product page so they can buy right away.

    Promotional emails are a good way to get people to visit your online ecommerce store when you are having an event. They can also help boost sales in a short amount of time, but you shouldn’t use them too often so you don’t annoy your customers and keep things interesting.

    Getting in touch with your audience every week to tell them about new promotions might seem like a bad idea, and promotional emails tend to be more effective when they are sent less often.

    Emails with information:

    Also, you can send what are called “Informational Emails.” This kind of email is mostly used to stay in touch with your audience and let them know about new things in your online dropshipping store. Emails with information can be put into two different groups, like Newsletters and Announcements.

    Newsletter: you can share business-related news on a set schedule. It can be once a week, twice a week, or once a month. A newsletter is a way to stay in touch with your audience and build a relationship with them over time.

    It’s important to connect with your clients in this way to remind them that you’re online and maybe let them know about some news.

    Announcements: The main goal of these emails is to let your customers know about something new, updated, or different in your business, like a new product launch, a limited-edition product launch, or a special event.

    They can go with your newsletter and are a great way to get the word out about a new product you’re selling. It might sound a lot like a sales email, but the main purpose of an announcement is to tell your users about something, not to make direct sales.

    Dos and Don’ts

    As with any marketing campaign, there are things you should do and things you should stay away from. If you pay attention to the things below, you will have a better chance of succeeding:

    Do not buy email lists.

    When you’re just starting out, it can take a long time to build an email list, and it seems like a great way to save time to buy one. But trust us, it’s a bad idea. Not only do many email service providers have strict policies that say you can’t send emails without permission, but it also breaks email rules and laws like the General Data Protection Regulation (GDPR) and the Can-SPAM Act. Before you start your first email campaign, make sure you know the laws that apply and follow the rules.

    Write a subject line that is interesting.

    The subject line is one of the most important parts of an email campaign because it is the first thing people see and can influence whether or not they open the email. So, try to think of a short, creative, eye-catching sentence with no more than 50 characters that describes the main point of your email.

    Don’t use words that can make the spam filter go off.

    You want people to open and read your emails, and you don’t want them to be marked as spam. Using spam trigger words in your subject line is the easiest way to stop this from happening.

    Some of these are free money, no risk, no obligation, and so on. Think twice and pick your words for the subject line with care.


    It’s always nice to make small changes to your emails that make your readers feel like you’ve paid attention to them. Don’t underestimate how much those small personal touches mean, because they keep emails from being flagged as spam.

    People also notice the little things you do for them, and they like that you are willing to go the extra mile for them.

    Optimize Sending Time

    If you want to do well with email marketing, you need a plan. It’s important to send out the campaign at the right time.

    Imagine that your email goes out at 5 p.m., but your audience only checks their emails when they get to work in the morning.

    If you want your email to be the first one in the inbox, send it at different times to find the best one.

    Optimize for Mobile

    Most emails are opened on phones or tablets. Be aware that the same email can look different on a phone and a computer.

    Also, if your email doesn’t look right on mobile devices, it will hurt the way people think of your brand and make them think you don’t know how to write a professional email.

    Avoid Simple Mistakes

    Don’t let little mistakes mess up everything. You don’t want typos or broken links to hurt the way people think of your brand. Always proofread your emails and read through them more than once to make sure there are no mistakes left.

    We’re here! You’ve finished reading the article. We hope that you know enough about email marketing at this point.

    Email Marketing Tools

    As we’ve already said, some tools are made to help you run your email marketing campaigns and can help you automate and run them better. Let’s take a look at some of these tools and what they can do for you.


    Mailchimp is an online marketing tool that helps you keep track of clients and customers and stay in touch with them. You can easily set up different groups of people if you have a list of your customers where you can change their information and add more.


    ActiveCampaign calls itself a piece of software for automating marketing. It helps you automate your emails and make things better for your customers.

    You can make different kinds of emails, such as broadcast emails (which are like informational emails), triggered emails (which are sent after a certain action), target emails, auto response emails, and more. The subscription is also scalable, like MailChimp. For more information, you can ask for a demo.


    Omnisend is one of the best tools for ecommerce businesses to use for email and SMS marketing. Omnisend helps you learn more about your customers so you can talk to them at the right time and with the right words.

    Their popup, landing page, and other tools for building lists make it easy to add people to your list. Their email builder is easy to use, and their Brand Assets feature adds your logo, colors, and fonts to your emails automatically. Their most powerful feature, though, is automation, which lets you set up high-converting flows like Welcome or Abandoned Cart emails that get sent automatically to customers.

    Omnisend has a great free plan that includes all of its features, and its paid plans are easy to adjust to meet the needs of your business.


    Another well-known tool for automating your email campaigns is ConvertKit. It is used by a wide range of retailers and content creators to promote their products and works.

    Like the two other platforms we’ve talked about, it’s easy to design emails and make automations that you can add to your website. It also includes making landing pages and sign-up forms for email lists. It has a lot of features and its free plan is great for people just starting out (up to 1000 subscribers).


    Like the other email marketing tools we’ve talked about, Aweber lets you send personalized emails and automated sequences to your audience.

    Tags make it easy to keep track of your audience and send emails to the right people. Like ConvertKit, it has a free plan that lets you send emails to up to 500 people. This is a great way to get started and learn the basics.

    Mageplaza Follow Up Email

    Mageplaza Follow Up Email is one of the most potent and versatile tools for Magento 2 stores, and it can significantly improve your company’s conversion rate and sales.

    With this extension, you can set up a chain of emails that are sent to customers automatically based on what they do. This will help you build good relationships with your customers and get them to buy from you again. This module also lets you send cart-abandonment emails, confirmation emails for subscriptions, etc., to encourage your customers to come back to your store and buy things. Last but not least, this great tool lets you change email templates in every way you want and send emails much more efficiently.

    Final words

    Marketing is a big topic, as you can see, and you shouldn’t forget about it if you want to grow your business and keep your users interested. Email marketing is one of the best ways to keep in touch with your audience and is easy to set up.

    Different kinds of campaigns can be made and sent out regularly, and you can use the email marketing tools we’ve listed above to learn more about how they work.

    Email marketing can help you build a strong relationship with your subscribers and keep your online dropshipping store making sales.

    Leave a Reply

    Your email address will not be published. Required fields are marked *