You might think that the only things you can sell on LinkedIn are in the IT and B2B industries. Even so, many online stores use this platform to promote their products, find potential employees, and build a good reputation for their business. If you post photos and videos of your products on your website and ask for customer feedback in the comments section, your daily sales will go up.
LinkedIn is a great way to get the word out about your business because it has more than 800 million users. It raises the profile of your business, gives you many opportunities to meet new people, and helps you build a steady online following.
But before you can start, you’ll need to know how to use LinkedIn to boost your eCommerce sales.
Do you want to boost your online sales but don’t know how to use LinkedIn? Don’t worry, we’ll take care of you in every way. This article talks about the many ways you can use LinkedIn to help your eCommerce business sell more.
How to Use LinkedIn to Double Your Online Sales
Using the LinkedIn automation tool is likely to be one of the best ways to increase sales in your eCommerce store. The automation technologies make it possible to personalize customer campaigns and communications, collect relevant information about customers, and send connection requests automatically.
In short, these technologies make it easier for you to talk to other people and help you make more money online.
With a simple search on LinkedIn, you might be able to find all of the product manufacturers you want in the area. After that, you can send them messages about your product or service that are specific to them, and they will get them.
Using LinkedIn Ads
Making ads on LinkedIn is one of the best ways to boost sales. By using LinkedIn Ads, you can market your products and services to a larger number of people in a more targeted way.
When you use LinkedIn advertising to make original ads, you are free to let your imagination run wild. When making these ads, you should first try out the different LinkedIn ad templates and then pick the one that fits your needs best.
By putting ads on the internet, you can build a strong online presence for your business and a following. With the help of ads, you can also create effective marketing campaigns, which can lead to more sales.
Putting on a networking event
It may be just as helpful to take part in an online event as it is to go to a conference in person. On LinkedIn’s website, users can see all of the options they have for setting up meetups. It could be a meeting of both customers and possible investors.
You can send invitations to the event to people you know and ask them to come. For example, you could set up a similar method to be used automatically:
- Everyone should get an invite.
- Pick out the people who said yes.
- Talk to the people who have said yes (and thank them for saying yes).
- Send them a note asking them to come.
- So, don’t miss out on this chance.
Features of a Paid Update
Using sponsored updates is another way to get more people to buy from your eCommerce platform. If you pay for sponsored updates, you might reach more people than you would have otherwise.
Using the “pay per click” and “pay per 1000” options, you can choose the age range, gender, and demographics of your target audience.
When you post ads on LinkedIn, you can also choose which industries you want to reach with them. This will make it easy for the people you want to read your work to find it. Also, your content will be seen by more people than just your followers. This will help you get more people to buy things from your eCommerce store.
Employee Introduction to LinkedIn
LinkedIn’s main goal is to bring together professionals. People look up different businesses on the site to learn more about them. Because of this, it is important that you make sure your employees follow your company page.
All of your employees must have profiles that are both real and well-written. They have to show up on your page at least a few times. Your employees are in charge of promoting your business and posting images and information that are appropriate for your brand and products.
If you do business this way, people will see that your company is real and trustworthy. Because of this, your sales through eCommerce will go up as well.
LinkedIn’s Language Options
One of the best things about LinkedIn is that you can talk to people in different languages.
This tool lets you customize your company page by letting you change the description ad and your articles into a number of different languages. You’ll be able to reach people all over the world and in your own area this way, which will lead to more people visiting your page.
Because of this, people from all over the world will be interested in reading your articles and will go to your website to buy your products, which will boost your eCommerce sales.
Collect Ideas for Products
With each positive review, the likelihood of making a purchase goes up. Yes, a lot of people still buy reviews in the year 2023, but they also write their own. So, buyers pay more attention to how popular something is on social media. For example, a comment or suggestion about a product made on LinkedIn by a REAL person who has filled out their profile would be more trustworthy than a review made on Trust pilot, which is more impersonal.
Add more pictures of what you’re selling.
Adding more pictures of your products to your LinkedIn profile could be a very effective way to make more money from online sales.
Pictures have an uncanny ability to grab people’s attention quickly and easily. When your audience sees attractive pictures of your products, their interest will be piqued, and they will want to check out your website to learn more about your products.
But the photos should be about the thing you’re selling and show what your company and the things you sell are all about. Also, you should make sure they are of a good quality, since those of poor quality might not be able to gain the trust of many people.
Posts on LinkedIn About Products
One of the best ways to connect with your audience and boost your eCommerce sales is to write articles that are relevant to them.
You could use things that happened during regular business operations or things that happen to everyone at some point in their lives. Because of this, people will be able to relate to your articles and understand both your point of view and the value of the products and brands you represent.
Your audience should be able to read and understand your articles without any trouble, so the language you use should be easy to understand.
After people have gotten to know you through your posts, they will be more likely to trust your brand and the things you sell. As a direct result, this will make it easy for your eCommerce sales to go up.
The best keywords to make SEO better
One of the best ways to boost the number of eCommerce transactions you make through LinkedIn is to make your profile more visible on Google and other search engines.
Keywords are very important when it comes to promoting your social media profile. When you write the descriptions of your items, you should use keywords that are popular and relevant at the moment.
Do some research to find out what keywords are popular and in style right now, and then use those words in your articles to improve your search engine ranking. When you do this, Google and other search engines will show your content to the people who are most like your target audience.
If people in your target audience visit your profile often, search engines will figure out that the information you provide is useful to them. This will make them put your company profile higher on the list of search results. Because of this, your eCommerce sales will go up because your profile will be shown to more people.
Profiles are used
The communities that LinkedIn hosts are another important part of the platform. With the help of LinkedIn Groups, you might find more leads. It also lets you bring your business right to the people you want to buy from you.
You need to figure out what you’re good at and share that with the right LinkedIn communities. In this way, you can set up an online presence for your business and build trust in your product or service among your audience.
Your work for these organizations will not only show that you know a lot about the subject, but it will also show how much you know about the sector as a whole.
So, if you join LinkedIn Groups, you may increase the number of people who look at your business profile and the number of online purchases you make.
Add a call to action (CTA).
One of the most important things you can do to make more sales through your eCommerce platform is to put a clear call to action at the end of your articles.
Whenever you post something on LinkedIn, whether it’s an article, a blog post, or a LinkedIn Video Ad, you have to include a call to action. This call to action should tell your readers what to do next after they’ve read your post.
You can ask them to follow your LinkedIn page and any other social media sites you use. You could also put a link to your website in the message and tell people to check it out.
The call to action must be clear and convincing enough to get the people listening to do the things it says they should do. Almost right away, you’ll see a rise in sales of the products you sell online.
Pay attention to market research
Always keep up with what your competitors are doing. If you use LinkedIn to market your business, you will be able to find out who your competitors are and update your marketing methods to improve your reputation. This is because a lot of people advertise their businesses on LinkedIn.
Also, LinkedIn is always putting out new versions with new features. Because of this, you need to be aware of these new features and use them in your LinkedIn advertising to make it stand out and be more appealing.
New and better ways to promote always get people’s attention and help eCommerce sales grow.
Carefully choose the item.
Before you can start selling your goods on LinkedIn, you need to know which ones are more popular than the others. There are big differences in how much people want different things on LinkedIn. So, you need to find out what your target demographic likes.
It would be helpful if you also looked into things that are popular right now so that you could reach more people. On LinkedIn, selling things that are popular or trendy is often the best way to make more sales. But you should keep trying out different things. Do not offer the same things for a long time, as this could make your customers bored and cause you to lose customers.
Also, remember how important it is to stay up-to-date and offer customers items that are both new and of high quality if you want to build a name for your business.
Use analytics to track how things are going.
One of the most important things you can do to make your eCommerce business run better is to track and analyze your progress. You should check how well your LinkedIn video ads and any other content you post about your business or its products are doing after you post it.
If they don’t do well, you should find out why and work to improve the quality of your work. Even if they work, you still need to try different things with the things you post on your LinkedIn profile in order to gain momentum.
If you do this, you will be able to improve your content, get more people to read it, and increase your eCommerce sales through LinkedIn.
Conclusion
Here are some ways that you can use LinkedIn to boost sales on your eCommerce platform. Because LinkedIn is such an important way to promote your business and raise brand awareness, you should really pay attention to what’s on there.
It would be best if your article was short but still had all of the important keywords in it. Also, make sure to talk about everything important about your business and its products. It would be in your best interest to remember to update your LinkedIn profile with new information in a way that stands out and is easy to remember.
Use the tips you just learned to use LinkedIn to increase your eCommerce sales. This will help you build a steady online following and, in the end, increase your sales.