As soon as the holiday season starts, marketers switch their attention to making the best marketing plans they can. When Thanksgiving is coming up, business owners do everything they can to get people to shop for the holidays. Thanksgiving is a time for family, friends, and food that we don’t get enough of during the year.
We should be thankful for everything we have, even our online business. People are thinking about all the good things in their lives around Thanksgiving, which makes it a great time to market your online business. It’s also a great time for you to help them figure out the best ways to solve their problems.
With the rise of eCommerce and more people selling things online, it’s easy to see how tough the competition is. This makes it hard for small businesses to get noticed. But small and medium-sized businesses can also reach their target market with the help of a few strategies. In this article, we’ll talk about some of the best ways to market for Thanksgiving, which can help you double your sales. But first, let’s talk about the term “seasonal marketing.”
Seasonal advertising
Seasonal marketing is a way for companies to promote and sell their products during a certain time of year. It is the process of figuring out when or why a certain product is in high demand and then promoting it during those times through advertising and sales events. In seasonal marketing, marketers focus on a product and come up with ways to sell it when demand for it is high.
This could be a season, a month, a week, or even a single day. It can be a time when people have to spend more money because of an event (Christmas, Halloween, Valentine’s Day, Thanksgiving, etc.) or when they have more money to spend (summer vacation, spring break, etc.). If you want to sell your product to single women between the ages of 18 and 25 who visit your website often, you should have a banner on your website that shows seasonal sales and discounts. You can also send campaigns to everyone who visits your website this season, reminding them of the discounts and sales that are going on.
How to Double Your Sales with Successful Thanksgiving Marketing!
You can actually work on your marketing strategies and reach all of your financial goals during Thanksgiving. Here are seven of the best strategies:
Thanking Someone
You probably know what Thanksgiving is all about, so don’t be afraid to show your customers how grateful you are. When you thank your customers, you strengthen your relationship with them and make them feel like they’re important. But the way you appreciate your customers and show them how important they are is a key part of making an emotional connection with them. Some ways to say “thank you” would be:
- Sending a message to the customer to thank them for sticking with you for so many years.
- Thanking them for all the help they have given your business.
- Telling customers how important they are and how they’ve helped the business is a way to show gratitude.
Creating Engaging Content
If your business has a website or is active on social media, you need to post interesting content to bring in customers. For example, you can put up polls and let your customers choose what they want from you this Thanksgiving. If you have a good budget, you can promote the posts or stories to reach a wider audience and get the word out about any special offers or products you have. You can use the same strategies on Instagram, Facebook, Twitter, TikTok, and many other social media sites.
Use Easter eggs as a way to get people interested in your website as another great way to market it. Customers will be more likely to tell you about eggs they find on your website if you hide them in different places. You could even give those who find the eggs a small reward.
You can also run contests on your site with the help of different plugins. This is a great way to get people interested in your Thanksgiving campaigns on social media and on your website.
Pick the Best Time Slots
One of the best ways to market for Thanksgiving is to start deals early, like at the end of October or the beginning of November. It helps marketers stir up interest in the market before the real selling starts.
Several marketers have even confirmed that early sales helped them, and some have even said that sales were higher than they used to be during the Thanksgiving weekend. Of course, most people love to take advantage of sales like these, so it would be best if you planned a longer holiday sale on your online store.
Marketing with influencers
Influencer marketing can be one of the fastest ways to reach your current and potential customers and tell them about great deals and offers. If you let someone with a lot of followers do this job, they will tell their followers about the deals and help them have a better Thanksgiving.
But your budget is the only thing that will determine who you choose as an influencer. You can only contact a world-famous creator or a well-known person in your town. For example, if you run an e-commerce business, you need to reach out to a local but well-known social media influencer who can help you boost your Thanksgiving sales both locally and internationally.
If you don’t already send email newsletters to your customers, you should start right away, and if you do, it’s time to give them a Thanksgiving twist. Email newsletters can be a good way to stay in touch with your customers and let them know about sales or discounts that are coming up. Customers will know that something might happen during the holiday season, which will keep them interested even before the Thanksgiving sale. So, you can surprise your customers by giving them deals and offers that are exciting.
If you have a physical store, you can encourage your customers to come in, which can also help you make more money. There are many holiday-themed newsletter templates online that you can use to make the perfect newsletter for the holidays.
Also, you have to start your emails with a strong subject line or first line if you want your customers to read the whole email. You can send your customers emails with catchy subject lines by using headline analyzer tools that you can find on the internet.
Work with local companies
Influencer marketing is a lot like making deals with local businesses to work together. You have to contact local businesses in the same way you contact an influencer to get the word out about your service or product.
You can talk to businesses that are doing business in the same domain as you or in a different domain. It’s easy to work with local businesses because you can ask your customers to spend a certain amount at your store and get a discount at the other businesses. Or, you can tell your customers that if they spend a certain amount at the business you’re working with, they can get a fun Thanksgiving gift basket from your online store.
It can be one of the best ways to market for Thanksgiving because it can help both businesses make more money without hurting the other. This way, you can build a good relationship with the business you’re working with and get a lot out of it.
By working with other businesses, you not only get access to new customers, but you also show potential customers that your business is willing to work with others for the greater good.
Getting the SEO in shape
On Thanksgiving, family and friends get together to eat a big meal. The holiday shopping season is also a good time for businesses to make money. Investing in a good Search Engine Optimization (SEO) plan is one way to make sure that your business gets the most attention it can during this time.
SEO can help your business during the Thanksgiving season in a number of ways:
- It can help you rank higher in search engine results, which makes it more likely that potential customers will find your website.
- It can help you make content that speaks directly to the needs and interests of the people you want to reach.
- It can help you link to other websites, which can also bring more people to your site and make more people aware of your business.
- Thanksgiving is a very important time for businesses, so do everything you can to make sure your website is visible and appealing to people who might want to buy from you. Investing in a good SEO strategy is a smart way to make sure your business gets the most out of the holiday shopping season.
Wrapping Up
Thanksgiving is a great time for businesses to connect with their customers. If you use good strategies, you can even double your sales. But businesses should spend their time and energy coming up with unique ways to sell their products instead of deciding which ones to sell.
The above strategies for marketing around Thanksgiving are sure to help your sales and help your business grow even more. If you want to learn more about how to market your eCommerce site effectively, you can read the blogs on dropship-empire blog page.