Do you know that as of right now, there are more than 12 million eCommerce websites and online stores? The hard part is that this number is going up every day as more and more big companies and newcomers look into this field. The best way to compete in the online market, where competition is growing, is to focus on a specific niche.
So, you should start by researching a niche that can help your store stand out from the rest. Here are some tips from experts to help you get started.
Why Should Your Store Have a Niche?
Before we talk about how to find a niche for your online store, let’s talk about some basics. In an ideal world, a niche is anything specific that you can tailor to the needs, location, gender, way of life, age, spending habits, or any other market of your audience. These are some of the reasons why it’s good for your eCommerce business to have a niche.
Identifying Trends
Some of the most popular and in-demand products on the market are easy to spot. This will make it much cheaper to get new customers and spread the word about your brand.
Trying to reach a specific audience
Let’s be honest: you can’t go after all of the millions of people who use the Internet at the same time. With niche development, you can choose your audience based on a wide range of factors, such as age, location, needs, and so on.
Less Competition
There is a lot of competition out there, but niche marketing can help you get past this. So, it’s best to choose a niche with less competition already in the market.
Can be easy to notice
After that, you can come up with a unique tone for your online store that will be easier to keep up on different platforms. So, it will help your online store stand out from the millions of others.
Follow this checklist to figure out how to find a niche.
Niche marketing can help you get a certain type of customer, but you have to do some research first. Follow this checklist for niche research before you try any of the tools that are already out there.
Minimal Competition
First, you need to find a domain where there is little or no competition. This will not only give you a first- or second-mover advantage, but it will also help you keep your customers from going to someone else.
Market Demand
Not only should the product have few competitors, but it should also be in high demand on the market. There are a lot of analytics tools, like Google Trends, that make it easy to do niche research on popular products.
Vital Solution
Also, the product you’re trying to sell should solve a problem that your customers know they have. This will make it easy for your product to find its own place in the market.
Profits Are High
When figuring out your profit margins, you also need to think about logistics and other costs. Try to make as much money as possible so you can grow your business.
Satisfying
The most important thing is that the niche you choose makes you happy both professionally and personally. I always tell people to stay away from niches that are unethical or don’t fit with their ideas.
How to Do Research on a Niche: Proven Steps
Great! After going through the above list, you should have a good idea of what your niche is. Here are some tried-and-true ways to do niche research to find products that sell well.
Google can help you find ideas.
Google is, of course, one of the best places to do any kind of niche research. You can start by going to Google and typing in a few keywords that relate to your niche. This way, you can find out about market trends in the chosen domain and also check out your competitors.
As you look through the different search results on Google, you can also look at the most-asked questions. This will help you figure out what your potential leads care most about, so you can make better products to help them.
Use Google Trends to look for ideas.
In addition to Google Search, you can also use Google Trends to find out what’s popular and what’s not. There should be two types of niches to focus on: those that are steady and those that are on the rise.
The results of a niche study stay the same over time, so it can be used for long-term marketing plans. On the other hand, niches that are “in” only stay popular for a certain amount of time. For instance, Christmas sweaters are popular only during the holiday season and don’t sell very well at other times.
You can just go to Google Trends and type in keywords to see how popular they were over a certain time period. There is also a way to compare different keywords so that you can choose the best niche for your store.
Analyze the keywords
This has to be one of the best ways to research a niche and learn more about any subject. To do this, you can just choose a few keywords that are relevant to your domain. Now, you can use any reliable tool, such as Google Analytics, Adobe Analytics, Moz, Keyword Planner, and so on.
All you have to do is go to a trustworthy keyword analytics tool and type in the keywords you want to use. Most of these tools work the same way and will show you how many searches have been done using the keywords you enter. You can also look at other related keywords, bid prices, and other parameters that will help you do research in a specific niche.
Find out about eCommerce platforms.
Experts say that one of the best ways to find out about a niche is to look at popular eCommerce sites like Amazon, AliExpress, Etsy, eBay, and so on. Even though these huge eCommerce platforms can list tens of thousands of brands in one place, they also have separate areas and stores for certain things.
You can just look through the many categories and subcategories to find the niche you want. Also, if you want to start a dropshipping store, you can look into tools like the AliExpress Dropshipping Center. It’s an online service that’s easy to use and gives you the tools you need to find the right products to sell in dropshipping stores.
Social media is, without a doubt, one of the best places to find out about a niche. From Facebook’s “Store” to Twitter Trends, there are a lot of places on social media to find new and popular niches.
You can also check out the social media platform that your ideal customers use most. For example, if your target customers are women in their 20s and 30s, Pinterest is a great place to do research. You can also use these popular platforms to host polls and surveys to find out directly from your target audience what products they are interested in.
Examining the competition
Lastly, you can find a few competitors who are already doing business in your field. You can do some research to find out what their best-selling items are, what their marketing plan is, and what makes their customers unhappy. Try to figure out what your competitors’ customers don’t like so you can make better products and services to help them.
There are a lot of free tools, like Similarweb, that can help you analyze any online store and see how it compares to its competitors.
Ideas for Niche Markets for Your Online Store
When it comes to marketing and researching niches, there are no limits. Even though the tips above will help you find a niche, you can also look into the following ideas.
- Food
- Travel
- Decorations for the house
- People
- Fitness
- Others
- Vegan
- Accessories
- Minimalist
- Masks for the face
- Cycling
- Showerheads
- DIY
- Cameras
- Luxury
- LGBT+
- Running
- Pets
- Baking
- Portable purifiers
- Antiques
- Help with stress
- Zumba
- Crystals/jewelry
- One-time meals
- Portable stoves
- Modern
- Beauty & care
- Gym
- Reconditioned goods
- Dairy
- Burner phones
- Decluttering
- Hair fall control
- “Organic” goods
- Clothes that can be worn backwards
- Easy meals
- Chargers
- Products that fold up
- Puzzles
- Lose weight
- On-demand printing
- Cereals
- Tough clothing
- Pop art-like
- Stationary
- Multivitamin tablets
- Laptop accessories
- Breakfast
- Bags
- Linens
- Grooming
- Yoga
- Software
- Outdoor
- Camping
- Made-to-order goods
- Mixology
- Training at home
- Online courses
With dropship-empire, you can do more with your online store.
The first step is to find a niche for your store. Later, you can go to dropship-empire to look at all the products that are related to your niche and add them to your eCommerce platform.
- Easy to use: Dropship-Empire is the official AliExpress dropshipping solution that you can easily connect to the platform of your choice, such as Shopify, WooCommerce, or Wix.
- Choose the right item: On dropship-empire, you can look at tens of thousands of different products from hundreds of different sellers. This makes it a great place to do niche research.
- Supplier finder: If you don’t have much time left, just use the dropship-empire features for supplier optimize. This will let you choose the best supplier for any product right away.
- There are a lot of features: dropship-empire has a lot of advanced tools to help you run your online store. Some of these options are buying in bulk, having orders automatically tracked, having dynamic prices, mapping variants, managing stock, and so much more.
Now it’s your turn!
So, why don’t you just do it? After reading this detailed guide, it will be easy for you to start niche research. Just make sure to use the list above to help you narrow down your ideas first. Then, you can use the tools and tips that were given to find a profitable niche for your online store.
But you can also go to dropship-empire to find the right products to sell for your niche, manage your store, and do a lot more, all in one place.