A landing page is one of your website’s pages that is different from the others. It is called a “goal-oriented page,” and it makes more people buy. This is because conversion rates go up by 85% when landing pages are well-made and attractive to look at.
Landing pages can also be the pages that people click on to go to other important websites or web pages. Or, they can be separate pages that offer free e-books, quotes, tips, and other things in exchange for the information of your customers. You can then use this information to target these customers in the future to reach your market goals.
It’s not hard to make a landing page that converts, and with the right strategies, you can make landing pages that are interesting and boost your sales.
How to make landing pages that get people to click
Here are some tips that explain how to make professional landing pages that will help you reach your marketing goals.
Know what you want
Mismatched content is what makes the difference between a great landing page that converts and one that doesn’t bring in any money at all. Users don’t want to see marketing plans on a site that’s supposed to be about SEO. Users want a well-designed landing page that is useful and gives them the information they’ve been looking for.
Now, mismatched content happens when you don’t know what you want to achieve. If you don’t know what you want to accomplish, it’s pretty obvious that you won’t be able to create content that will convince your audience to do what you want them to do.
So, knowing your goal will help you figure out what kind of content you should put on your landing pages to get more conversions.
Only use one CTA.
To make engaging landing pages that get people to take the steps you want them to take, you need a clear, strong CTA.
CTAs are the most important part of your landing page, and you can’t turn potential customers into actual customers without them. Since CTAs are important, many people think that having 2 or 3 CTAs would help them get a lot of customers. But this isn’t true, and it makes things worse.
When you have more than one CTA, your customers won’t know what to do. This makes it less likely that they will become customers or take the steps you want them to take. So, you should only have one call-to-action (CTA) on your landing page that tells visitors exactly what they should do next.
Make your CTA stand out.
Most people make a mistake with CTAs by putting them in places where they are hard to see. This hurts their conversion rates. Your CTAs are important, as was already said. You should put your CTAs in places where they can be seen. People don’t have time to look for your call to action (CTA) if they can’t see it quickly.
So, if you don’t put your CTAs in the right spot, it will hurt your business growth goals. Above the fold is the best place to put your CTAs so that people can see them. The top of your page is above the fold. If you put your call to action at the top of the page, your visitors won’t have to scroll down to see it. This saves them time and makes sure that most of your visitors see it.
To make landing pages that convert, you can also make a call to action (CTA) that is interesting, mesmerizing, and unique so that it stands out from the rest of the ordinary CTAs. Customers like CTAs that are new and different, so websites with these types of CTAs have a higher conversion rate.
There are many ways to make CTAs that get people’s attention and look good at the same time. Some of the best and most well-known are:
- Using a lot of color
- Fonts that look good and are big
- Change how the buttons look. Square buttons are becoming less common, so try to find other shapes.
- Use text that can be read.
- Along with your CTA, add pictures, shapes, and icons. All the bright colors and beautiful pictures would help you get people’s attention.
- Put a video on it.
Adding a video to your landing page is a fun and effective way to get your message across. People are more likely to remember information that is shown as pictures or colorful text. It is proven by science. Research has shown that companies that use videos in their marketing make about 50% more money than those that don’t.
Videos can also help you say what you want to say more clearly and save you time. Video on your landing pages has a hypnotic effect on your users’ minds and has a big impact on whether or not they buy from you.
Forbes says that product videos have an effect on about 90% of people and help companies reach their market goals quickly.
But there are some important things you should think about before making a video and putting it on your landing page. Here are some of them:
Short videos: You should only use short videos (less than 3 minutes). The best length for a video on your landing page is two minutes.
Your video should be original and easy to understand. You should make videos that get people’s attention, but you should never copy the videos of someone else. Also, your videos should be easy to understand and clear.
You should make sure that the images in your videos go with what you say. If you don’t do this, it seems unprofessional and boring.
If you want to get more conversions from landing pages, one of the most important things you can do is make a catchy and convincing headline. When people go to a website, one of the first things they see is the title of the page. People leave a website if the headline doesn’t make them want to read more. So, you should think about how to make the headlines on your landing page more interesting.
You can follow some steps to make a headline for your landing page that is both interesting and useful. Here are some of them:
It should be easy to see
Your headline shouldn’t be hard to understand at all. It should be clear and tell customers or people who visit your website what it is. And what problem it is trying to solve. Your headline should have anywhere from 10 to 20 words.
Headlines that are too long or don’t make sense won’t help you get conversions. Master the art of being clear and exact, and you’ll see your conversions go up.
Try to put numbers together.
You can also start your headline with a number. Digits are easy to use and understand, and they make a more relaxing structure that keeps people interested. For example, instead of “Wash your car in 5 ways,” you can write “5 ways to wash your car.”
Make people care
Adding a sense of urgency is another thing you can do to make your headline more interesting and catchy. Use words like now, today, right now, and currently to make people feel like they need to act quickly. Making your headline sound urgent draws people in because they think you have something important to say that could help them.
Speed up your landing pages.
Web pages that load slowly are not interesting, so users don’t pay attention to them. Visitors will skip over web pages that take more than 3 seconds to load, which hurts conversions. To avoid this, make sure your web pages, especially landing pages, load quickly.
You can use some of the steps below to make your landing pages load faster.
If you use images, make sure they are optimized. Also, make sure to use as few pictures as possible so that the page doesn’t look cluttered and hard to understand. The point of a landing page is to tell people about your services, products, and other special offers. In short, they have a clear goal in mind. You can get in touch with your visitors and make sales through landing pages.
Use tools if you think your landing page is taking too long to load and you can’t think of anything that could be the problem. If problems are found, you should fix them so that your landing page will load faster.
Make it mobile-friendly.
About 77% of adults in the United States own a smartphone, but they are not the only ones in the world. Because of this, 70% of all web traffic comes from mobile phones, and 46% more people are expected to use mobile phones by 2023. So, all of these numbers show why you should make your landing pages mobile-friendly.
In the end,
Some ways to make landing pages that get people to click through are listed above. If you want to find out what products you should focus on for your dropshipping business in the near future, you can go to dropship-empire.com.