With the rise of eCommerce and social media, business owners are getting ahead of the old ways of marketing. Almost every business has a website these days, and it seems like the site is missing something if there aren’t some amazing photos on it.
Some experts say that a business owner needs to post at least three times a week on social media to keep the business going. This makes us think about how important photos are in the world of eCommerce today. The people who run businesses need to know how important eCommerce photography is.
Why is it important to have photos for eCommerce?
People buy things online to save time and money, so the most important rule for any online store is to have great photos that make people want to buy something. It can get people to visit your website, let them know what to expect, and help them get to know you and your store. The main item is the most important part of ecommerce photography. It could be the product itself, the way it looks, or how well it works.
People spend the most time on your product photos, which is interesting. Make sure they are high-quality and full of details. Don’t just rely on the quality of your product photography service, since you can also help. It only makes your photos different so that customers can see how it works.
And you should know that taking a picture of a product and posting it online is not all that product photography is. Do some research on how to set up the product, how to light it, and how to find the right service provider for product photography.
Once you have your website, one thing you should do next is start taking pictures of the things you want to sell. It’s important to spend money on good photos because they play a big role in getting potential customers to buy something. This article will tell you how professional photos affect sales and give you some tips on where to find and how to take great photos.
Making an Effort
It seems obvious to hire a professional photographer to take pictures for your business, but that won’t help you show how creative you are. No one knows more about your business than you do, so you need to work on the look and feel of your website.
Most people will judge your business’s reputation and trustworthiness based on how its website looks. People don’t have time in this busy world to read long product descriptions, so they look at pictures instead. So, photos are important if you want to turn visitors into customers, and you should put in as much work as you can to make them perfect.
Imagine that you are completely focused on making decisions for the photoshoot, or for any project or work related to your business in general. In that case, you can be sure that the results will be professional.
You’ll be able to make some things on your own after a little practice and some research at a local craft store. Also, you won’t believe how cheap they are when you take into account what was supposed to be billed as labor costs.
Everything You Need
So, if you’ve decided to take care of the requirements for photography, you’ll need a few things to get started. Here’s a list of things you can think about to add more creativity to your photos.
A Flat Surface
To get the object in the right place, you need a flat surface. You can use a table or chair, or you can just put the object on the floor and take a picture of it.
Foam board, white
All of your product pictures need a white foam board as a background. This is because the white color behind the product makes it look brighter and also bounces the light that is coming towards it.
Sheet of White
Try using a white sheet if you want to look more elegant. On the other hand, let’s say you want your photo shoot to have a retro feel. In that case, you might want to hang a sheet and maybe some light fabric drapes over the background you’ve made with foam core walls or another flat surface that stays still while you take pictures.
Kit for a professional camera
You’ll need the photos for your business’s social media accounts and website, so it’s clear that you’ll need a professional camera kit. It would be best to have a DSLR camera, but you could also use your phone to take pictures.
People always think that adding small items to your object is a good way to improve eCommerce photography. It makes your photos look better, which makes an immediate impression on the buyer. Also, using decorative and eye-catching props shows that your company has an artistic side.
With a tripod, you can take photos that are always the same. Photos taken without a tripod can be shaky and lack the angle. A tripod is also important because it speeds up the process and makes it easy to switch products quickly one at a time.
Software for editing
Using editing software, you can add a final touch to the photos you’ve taken. Even professional photographers need to use photo editing software to make sure that their photos are clear and look great. So, photo editing software would be a very cheap way to make your photos look better, just like having a professional do it for you.
Tips for a Successful Photoshoot
Once you have everything you need for eCommerce photography, you should know how to take good photos.
Things to think about before you start shooting
We suggest that you take a few practice shots before taking the real ones. If you can, practice a little bit on the day of the shoot to make sure you have everything you need. There are many different parts to an event. This way, you can talk with others who helped set up the event space during your practice run.
You might also be able to figure out what kind of lighting will work best in your room and if some parts of the room might be better with natural light than others. Also, do this at a similar time of day to the actual shoot so you can see how the lighting is and make changes as needed.
Getting a better shoot going on
First, you need to set up where there is plenty of natural light. Right now, you need the white foam board and the sheet that we talked about earlier. Make sure you take a flat photo, and make sure the product is in the right place.
Also, the light that hits the surface needs to reflect in the right direction. If it doesn’t, the end result will be wrong. Since you’re not paying for a studio, you’ll have all the time in the world to take as many pictures as you want. You can take steady pictures with a tripod, but if you want to change the angle, you can try taking pictures by hand.
Choose the Right Settings for Your Camera
If you don’t know much about how to use a digital camera, you can click the pictures on “Auto” settings. But you should check the image format setting on the camera. If you look at your camera and see that it is set to RAW, change it to JPEG.
JPEG photos are smaller and don’t have as much information as RAW photos. If you take pictures in RAW mode, you have to spend a lot of time editing them.
Keep the pictures in order.
This is the first thing you’ll have to think about when your photoshoot is over. You should upload the photos to the same drive or device where you’ll edit them later. If you used a DSLR to take the photos, take out the SD card and copy all the files to a computer or laptop.
The airdrop method makes it easy for people with an iPhone or Mac to send them to the device. If your camera has a Wi-Fi transfer feature, it will be easier to make sure the items are copied right. First, make a folder with a date and put all the files in there. Then, make a new folder, rename it “Edited,” and put all the finished work there.
Choose the Right Software for Editing
Don’t rely on cheap, easy-to-use software that is easy to find. Instead, choose software that will give you a better result. For example, if you want your photos to look professional, you can use Lightroom or Adobe Photoshop to edit them.
But learning how to use this kind of software can take a while, and the more time you spend learning, the better your photos will turn out. You can easily find a lot of tutorials on YouTube and other websites.
Photography is an art, and you need to do it a lot to get better at it. But there are a lot of online resources you can use to find out more or get ideas about them.
For example, you can look at Pinterest and Instagram to see how photos are taken and what kind of photography brands use to make their products look better.
It takes time to get good at photography, so there’s no harm in hiring a pro while you’re setting up your online store. If you’ve done eCommerce photography before and know a bit about it, you can have a good conversation with your photographer and tell him or her what you need. You can also look at the photographer’s work quickly and tell them what you like best without questioning their skill.
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