Content marketing that works well helps you close sales with new, high-value clients. It’s normal to want to celebrate after making the first sale to a new client, but you shouldn’t celebrate just yet.
When you make your first sale, you start to work with a new client. At this point, you’ve only done half of your work. After your content marketing is successful, you should figure out how to turn first-time customers into loyal customers who will buy from you again and help spread the word about your brand.
Why is it important for your business to keep customers? RjMetrics says that 60% of a company’s revenue comes from customers who buy from them again. But it’s hard to get repeat customers because 68% of customers will never buy from you again. To find out how happy your current customers are, it’s a good idea to measure your CSAT and use customer surveys to figure out customer satisfaction. Then, you can use the feedback from the surveys to improve your overall service and turn first-time buyers into customers who come back again and again.
After all, a good first-time buyer experience is one of the things that makes a good relationship with a customer. Worried that you’re losing a lot of first-time customers with your business? Here are three content marketing tips for after the sale that will help you keep in touch with customers even after the contract is signed.
Maintain engagement
Most marketers would be very upset if they got a high-value customer but never saw or heard from them again after their first purchase. To avoid this, you should always have a plan for marketing after the sale.
Post-sale marketing plans help you keep your customers’ trust and make sure they don’t go elsewhere to do business. When writing a plan, you should try to add value at every step by giving customers only the best. Include thoughtful strategies in your plan, like sending customers a simple thank-you note or telling the story of their success. This will make them feel appreciated, which will make them more loyal to your brand and business.
During post-sale marketing, it’s important to remember that you’ll be sending messages to people who have never heard of or interacted with your brand. So, make sure to write messages with different parts that speak to each person in the audience.
Make surveys to find out what content your customers want and how your business can keep giving them value. Also, to keep customers coming back, remind them how your products and services will help them in the long run.
Make sure your clients are happy
Don’t think a customer is happy just because they bought something from you. Some customers won’t be happy, probably because of your customer service or the product they bought, and they might keep your product but not use it. Some people will hate their experience so much that they will post about it on social media or talk about it to their friends and family.
One of your goals after content marketing should be to make sure that people keep and use the things they buy from you. If they don’t, they’re less likely to buy from you again and more likely to leave bad reviews. Also, processing returns is an extra cost that every business has to pay.
To make customers feel happy and valued, you have to think about what they want and how they feel. David Anderson, the founder of ihatewritingessays.com, says that the main reason businesses don’t get repeat customers is that they don’t think about how the customers felt before and after the sale.
Businesses must learn to put their customers’ needs and feelings first. They can do this by:
- Follow-up campaigns, such as sending customers an email to find out how happy they are with a product or service,
- Improving user guides to give customers useful information and make the buying process easier for them
- Making instructions that are easy for customers to understand so they can quickly learn how to use your product.
When making a sales process, think about people who will buy from you again.
Does your sales process make it easy for customers to buy from you again? You can make sure your customers don’t feel like you forgot about them after you get their money by giving them small discounts that encourage them to come back.
You can also offer them a discount on their next purchase if they talk about their current purchase on your website or social media.
72% of customers stay loyal to a brand because it gives them customer service that is above and beyond. Make sure you combine the tips above with great customer service if you want to get more clients to come back. Also, don’t forget to come up with a way to keep in touch with your current customers without being annoying.
Conclusion
When keeping in touch with new customers, remember that there is a thin line between keeping in touch to build a relationship and becoming a bother. The key is to get customers’ attention without sending them too many messages.