If you want to sell things online and reach as many people as possible, you need an eCommerce site that is well-optimized.
Why? There are many good things about it.
A good eCommerce site lets you know basic things about your customers, like where they live, how old they are, and how they found you.
Using analytics, you can then look at how your visitors use your site to learn more about them.
But an eCommerce website does more than just sell things. It can also help you figure out what’s not working. For example, traffic sources that don’t work, products that don’t appeal to customers, and cart abandonment worries and their possible causes.
The biggest reason to optimize your website is, of course, the growth of eCommerce around the world. For better optimization of your eCommerce website, you can also contact a SEO company.
Now, there are many things you can do to improve the SEO of your eCommerce store. Here are 10 important ways to improve SEO for a website that sells things.
Keyword Analysis
To do this right, you need to know what Google searches your target audience makes. Using these keywords will make your pages more likely to get traffic from search engines.
So, you should look into whether or not other parts of your website, not just landing pages, could also be optimized for search engines. This will definitely raise your score. Make extra content, like blogs, that focuses on the search terms that users are already using.
Use the Keyword Search tools on Google Ads, for example, to help you choose the terms that will help your business rank highest and are most relevant. Other paid solutions, like the SEO program SEMrush, have a lot more tools, data, and automation, like SEMrush. But SEO software can cost a lot. Especially for small businesses.
Before you spend time optimizing a page for a certain keyword, make sure you’re focusing on keywords that match what the user wants.
Make Your Website Mobile-Friendly
You need an e-commerce platform that works well on mobile devices in this day and age. Visitors should be able to access your online store right away from their mobile devices, and the mobile version should look and work the same as your main website.
In the meantime, search engines want to make sure their users are happy, so they will look for websites that are easy to use on mobile devices. This lowers the number of people who leave a website right away, makes it easier for people to find their way around, and speeds up the time it takes for a page to load. All of these things are important to Google when it comes to figuring out
Never Neglect Product Descriptions
Most eCommerce sites don’t have a lot of room for actual content, so make sure your descriptions are good. Think about whether you want to copy the manufacturer’s explanation or use explanations from a different website. Start making sure that you come up with creative, eye-catching descriptions of your services that will catch your customers’ attention and show off what you have to offer while also using the right keywords.
Convert to HTTPS
Studies show that the security on more than 49% of websites is not good. If you are in this group, you should switch to HTTPS instead of HTTP as soon as possible. HTTPS is now a factor in how Google ranks sites, and e-commerce sites that want to rank on Google must have an SSL certificate.
The link between browsers and servers is encrypted by HTTPS. Installing an SSL certificate makes it easy to use HTTPS to protect your website. You should ask your web host if you can get an SSL certificate for free. An SSL certificate, on the other hand, can be bought to make your online store safer.
Improve EAT
To do well with SEO, you need to improve your EAT website. EAT is associated with expertise, being real, and being reliable. Before ranking a website, Google uses a number of algorithms to figure out how knowledgeable, trustworthy, and authoritative it is.
And improving their EAT is becoming more and more important for eCommerce businesses. For this, you should look for recommendations and links from high-authority, related websites and leading media outlets. Continues to talk about your company, its locations, its developers, and real customer experiences and testimonials.
Make sure there are links that make sense between the category, subcategory, and product pages. All categories and important subcategories should be easy to find using navigation menus. Google also wants pages to have more context by having structured data on them.
Local SEO
Local Search Engine Optimization is a way to make your eCommerce business more visible in the local search results on Google. And Location, Location, Location is the most important part of Local SEO, just like it is in real estate.
So, the goal is to bring in people who are looking for local businesses in your area. When searching for a local business, keywords about the location and the business are used. At the top is a list of the results. Only the highest-ranked sites will be shown in a box on the first page. The name of this container is “Snack Pack,” and your goal is to be in it.
Use schema markup
One of the best SEO techniques for eCommerce websites is to use schema markup. Schema markup uses “meaningful” language to help search engines understand what’s on your website.
start a drop-shipping business.
This is the code that search engines use to figure out what your website offers to customers. Schema markup can help search engines put your site higher in the rankings for certain keywords. Using the language of search engines can help them help you more.
Social Media
Even though it may seem obvious, it is important for businesses to have a presence on social media. But a Facebook Page or Instagram account may not be enough today.
Include new channels, as well as old ones, in your social media strategy so that you can connect with your target audience in a successful way.
Google also looks at how popular a website is on social media and how authoritative it is when it ranks it in organic search results. The more content you put out and the more channels you use, the more people will find you and the higher you will rank.
Make Category Pages
Putting together category pages is part of designing a website. It is one of the most important parts of the e-commerce website. If your e-commerce site has enough category pages, more people (potential customers) will be interested in going there.
You need to make sure that category pages are made based on the types of products. So, it would be the “three-clicks” theory.
In this case, people would only have to click three times from the homepage to get to the product.
Final Words
SEO for an eCommerce site may take more time and planning, but if you keep at it, your business will see results. Before you do anything else, you should make sure to do a thorough site audit. Because you will waste a lot of time and money if you don’t build a solid SEO foundation first.
Even though SEO is very important for your eCommerce site, don’t forget that your suppliers are another important factor that can help or hurt your business.
You need to find a supplier who can help you with every part of your business.
Someone who can ship your dropshipping products when you’re just starting out and help you personalize them as your business grows.
Dropship Empire, for example! Dropship-Empire is the best choice for a business partner.