If you want to learn more about eCommerce marketing, you’ve come to the right place.
As times have changed, businesses in every field have changed the way they do business in big ways. Most brick-and-mortar stores have moved their focus to online marketplaces in the last five years. You can now do almost all of your shopping online, 24 hours a day, 7 days a week. You can also take classes online and even talk to a doctor online.
Everything is online and easy to get to from a phone, from buying to selling to taking and giving classes. But you can only do business, i.e. make money, if there are people who want to buy your goods or services. Every business, no matter how big or small, needs brand awareness to bring in customers and make money.
Every business with an online presence needs e-commerce marketing to get people to know about and see their brand. Even though many businesses are hesitant to spend money on digital marketing services, the fact that many people think eCommerce marketing is expensive is the biggest reason why many businesses don’t use it to make more money.
E-commerce marketing uses a lot of different tools and methods. You can choose the most cost-effective way to market your eCommerce site to improve your online presence and boost sales. Most eCommerce strategies have a wider reach and target potential customers based on how your business works. You can make a big difference in the profit of your business by using digital marketing strategies that don’t cost much on social media platforms and other digital channels.
What is eCommerce marketing?
Ecommerce marketing is the process of using advertising and marketing techniques to get people to visit an online store. It’s a way to turn people who show even a little bit of interest in your products into paying customers and keep those customers after they buy.
Simply put, it is the action that makes people aware of electronic business and leads to the sale of its product or service. For example, let’s say you run an online business that sells shoes. Now, you can use eCommerce marketing strategies to get the word out about your store to people who might be interested in it.
It will reach your potential customers, let them know about your products, bring them to your store to buy them, and keep them up to date on what’s new in your store so you can make more sales in the future. If you don’t do any digital marketing for your online store, your brand won’t be seen or known very much.
If people don’t know about your eCommerce business, they won’t come to it, and if they don’t come, you won’t make many sales. So, basically, it all works together: marketing raises awareness, awareness leads to more traffic, and traffic leads to more sales.
Ecommerce marketing can help you build brand awareness, get people to visit your site, keep customers coming back, and ultimately boost your online sales. An all-inclusive eCommerce marketing strategy includes both online and offline marketing methods. With ecommerce marketing, you can promote your online business as a whole or focus on getting people to buy certain products.
The online market is always changing and getting bigger at a very fast rate. Ecommerce marketing strategies and tools are a great way for businesses and stores to raise the visibility and awareness of their brand and direct customers to their eCommerce website to increase sales.
Ecommerce marketers help businesses grow by using tools and channels like email, social media, search engines, etc.
A good eCommerce marketing strategy uses a mix of marketing tools and marketing ideas to bring in more customers and make more sales. For a business to do well, it needs both eCommerce marketing ideas and eCommerce tools.
eCommerce marketing ideas that will improve your ROI
Pay per click or Paid Ads
Pay-per-click (PPC) ads are a good way to get more people to visit your eCommerce store. Paid ads bring in sales because you can choose and change the criteria that bring in traffic to get reliable traffic.
They make more sales and convert better than “free” organic traffic. PPC helps you get the high-converting, buyer-focused traffic you need for a new product launch, sale, or new business.
Google Shopping ads
Google Shopping ads are high-end pay-per-click (PPC) ads with nice graphics. Generic PPC ads are just text, but Google shopping ads let you show the user a picture of the product, reviews, and the price. It is a powerful marketing tool for eCommerce stores that works very well.
Display advertising is a type of advertising that is shown next to a blog post or article. They work better when shown with a topic that goes well with them.
For example, a high chair ad is shown on a blog about how to feed or feed a baby. The ad should be very specific and match the customer’s goal, the page’s topic, and the page’s keywords.
Retargeting ads are ads for an eCommerce store or products that are shown to people who have already looked for those products or visited the website.
These people have already shown they are interested in the products or services, so retargeting ads will encourage them to buy those products or services.
Content marketing is a broad field of marketing that uses blog posts, videos, images, and interactive content to bring more people to a product or service and get them to buy it. Nearly 87% of businesses use video content marketing, which is the most popular form of online marketing with a high ROI (Return on Investment).
Not many people use blog posts or other written content marketing to sell things. They are a good way to give relevant information, but they are less likely to sway people who buy things online. They work best when used with other ways to market, like videos, newsletters, or emails.
Interactive content marketing lets e-commerce sites let customers buy what they want and control their relationship with the brand, content, and products.
Delivery and unboxing experience
A marketing tool that is interactive is the delivery and unboxing experience. It’s the repeat customers of any brand that bring in the most money. To get repeat customers to buy more, delivery and the unboxing experience are important.
Shipping Box design
Brands can send look books or catalogs in a unique box design to people who buy their products.
Coupon codes inside the box
A coupon or voucher strategically placed in the box to encourage customers to buy again or tell their friends.
Unboxing videos of new products are a good way to get customers to buy again or tell their friends about the product. They give the same feeling as unboxing in real time.
Email marketing ideas
Email marketing is a secret weapon that most eCommerce marketers use because it works so well. Email marketing is used a lot by businesses because it brings in more money than search, social, or content marketing. Email marketing gives businesses a lot of ways to get in touch with their current and potential customers.
They can send emails every time someone comes into the store or when no one comes in, when a new product comes out or is taken off the market, when a sale starts or ends, or on special days like birthdays and anniversaries. There are a lot of times and reasons to send emails, and when done well using targeted flows, they can lead to a lot of conversions.
One of the best ways to market an eCommerce business is to do it on the site itself. Your site can get almost as many conversions, or even more, from on-site marketing as it does from paid ads, email marketing, or content marketing.
You can get people to visit your site, sign up for your site, look at the product, and buy it when they come back. So, marketing on-site is made up of three parts:
Sign-up forms should be easy to fill out and quick. For a quick check-out, leave out details that don’t matter and let the customer’s browser fill in fields like name, email, etc.
Signing people up for your email list is a key step toward getting them to buy something. It makes it more likely that they will buy from you one day.
For people to give their real email address, the sign-up process should be easy and not bother them. Don’t ask people to sign up for something and then ask them to agree to things like cookies or other legalese.
Most online stores sell a lot of things, and each product has its own page. The product page should be made so that it gives clear information about the product, answers all of the customer’s questions, represents the brand, and has great images of the product. The product page can be made better by adding a short, clear video of the product.
Selling Through Social Media
At the moment, social networks are a big part of how sales are going up. Instead of waiting for customers to come to their online stores, businesses are actively setting up profiles on social media to show off their products and services and get more sales. Some popular social media platforms are:
Instagram is a visual platform, and it’s easy for people to sell or buy things when they can see them on Instagram. With the “Shop Now” button, you can go to the site where you can buy the product.
People who want to sell locally, make and sell crafts, or run a consignment store will love Facebook Marketplace. The Marketplace is easy to use because it has a simple layout. This makes it easy for users to list their shops and sell their goods.
YouTube is the ideal place to market video content. Clear product videos that are posted regularly bring in subscribers who end up buying the product.
Market Your Business Beyond Geographic Boundaries
Using a variety of eCommerce marketing tools, you can spread the word about your business all over the world. The easiest ones are email marketing and mobile apps. They can spread the word about your website and bring people to it to boost sales.
Putting the best customer reviews of your product in the spotlight can help people decide to buy it. You can put highlight reviews on your website, mobile app, or social media.
Highlighting the important reviews draws attention to them and makes it more likely that people who visit your site will read them.
Optimize for voice search
Voice search has become very popular in the modern world because it is easier for anyone to use. People are always on the go, so they prefer to give voice commands while doing other things instead of typing. Also, they want answers quickly, which is why voice search works best.
Any business can use voice search features to get more customers and make more money. Make sure, though, that your site is mobile-friendly and has a responsive web design, since most voice searches happen on phones.
UGC and influencer marketing
UGC (User Generated Content) and influencer marketing have become very popular and effective ways to boost sales. Everyone wants to know if the product or service they want to buy is actually good or not.
For this, they rely on reviews from people who have used them before. For this reason, user-generated content (UGC) and influencer marketing come into play and give brands great opportunities to grow.
When an eCommerce store owner uses augmented reality, it seems like they really care about the products they are selling, believe in what they are selling, and want to give their customers the best shopping experience possible.
AR is used in many different fields, from fashion and beauty to home decor and furniture.
Statista says that by 2022, 5% of the market for augmented and mixed reality software will be in the retail sector. By that time, $80 billion will have been spent on AR in the retail sector.
eCommerce marketing tools to use
Prisync is an app for dynamic pricing and re-pricing that looks at the prices of competitors, keeps track of them, and keeps an eye on them. This eCommerce marketing tool helps you find the best prices compared to your competitors so you can make the most money and increase your sales.
The app saves you time and money by automatically syncing and comparing prices from competitors. It also keeps track of prices and keeps an eye on them.
You can set up your own dynamic price rules for your products’ smart auto-pilot pricing to increase sales and profits. The app also works perfectly with other apps and has great customer service.
Keap is great for automating tasks that you do over and over again and for business-related communication. It works well for any service or product-based business that is just starting out, growing, or has been around for a while.
The eCommerce marketing tool gives you two great ways to automate your business growth: Keap’s Easy Automation and Keap’s Advanced Campaign Builder. Both give you the freedom to automate tasks that you do over and over again in a quick and easy way.
You can build a repeatable sales process by tracking and managing leads in one place, assigning tasks, and sending emails to potential customers. This will help your business grow. You can make a sales process that works again and again.
Rejoiner gives you email marketing software and tools, as well as hands-on consulting, to help you manage your entire email channel and get the most value out of each customer.
It helps your business because people are less likely to leave items in their shopping carts, your conversion rate goes up, and you reach your sales goals. With Rejoiner, you can put all of your customer data in one place. You can also create and keep track of a full customer profile by putting together browsing habits, past purchases, and marketing interactions.
It has built-in flexible automated triggers that send marketing emails to customers at the right times, like when they leave their shopping cart, when the price drops, when they stop browsing, after they make a purchase, when they come back, and on their birthday.
AdNabu has a Google Shopping Feed app that will help you increase your Google Shopping sales by sending keyword-rich, Google-friendly data to Google.
If you just send data to Google, you won’t get more traffic and sales, but if you change the data and send it to Google, it will show up in Google searches and make your brand more visible.
With AdNabu, you can customize your products with meta fields all at once or one at a time. It also tells you how to sell more of a certain product.
TaggShop is a powerful visual eCommerce platform that lets its B2B clients find engaging user-generated content from multiple social media sites and show it as shoppable content by collecting and curating the content through an easy-to-use dashboard.
It’s good for getting people involved in different campaigns and managing content. Taggshop gives information about sales and traffic, increases conversions, and analyzes performance.
YoGrow gives your business easy-to-understand eCommerce analytics that can help you grow and make more money. It measures live performances, sends out reports that are easy to read, and lets you compare data from months or years ago to find trends. YoGrow is good for reaching more clients, making more sales, and getting paid on a regular basis.
DotDigital gives your business an engagement interface that lets you use data about your target customers to create personalized marketing campaigns that work across all channels.
With the information you get about your target customers, it’s easy to make email or SMS campaigns that will bring in more money. It works great for scheduling SMS, mobile, or web campaigns and managing email campaigns.
Promo is known around the world for making videos. With the best video maker, you can use videos to grow your business by getting leads. It has a “creative hub” with unlimited video content that lets you promote anything with a lot of different ways to do it.
Promo helps you reach millions of customers and publish and promote an unlimited amount of creative content that works.
Reactful gives you the tools to get more page views, get more leads, and make more sales. It gives you AI-driven, predictive personalization that you can use to get more people to look at your pages and give your customers a more interesting experience that keeps them engaged and helps you make more sales.
Reactful has an easy-to-use interface that tracks scrolls, swipes, clicks, and gestures in real time. It also sends personal notifications and instructions to people who use the site often, which helps keep them interested and increases the number of sales.
Triberr is one of the best platforms for marketing content. It has a community of tribes that help you get more comments and social shares. Professional bloggers and social media influencers can use the platform to improve their content and social presence by getting more people to share it.
It has a lot of features, like Triberr Distribution, Triberr Promote, Triberr Community, Triberr Analytics, Triberr Queue, and Triberr Curate, that help professionals and influencers work together to reach and share more people on social media.
In 2022, ecommerce is bigger than it was before and faces new problems. These problems can be solved with the help of eCommerce marketing ideas and eCommerce marketing tools.
And now that you know everything you need to know about eCommerce marketing, you can also think about partnering with a supplier. As you probably already know, traditional eCommerce management can cost you a lot of time and money, so why not switch to one of the biggest eCommerce innovations of the last few years?
We are, of course, talking about dropshipping.
“Dropshipping” is a method of fulfilling orders that is different from traditional eCommerce in a few ways. For example, if you decide to dropship your products, you no longer have to:
Spend a lot of money on buying products ahead of time. With dropshipping, you only buy the product after it has already been sold.
Spend a lot of time on management and shipping logistics, since your supplier will take care of that and send your packages right to your customers’ doors.