Most users anticipate getting a welcome email after joining a mailing list. It’s a fantastic chance to connect with your new subscribers who simply expressed interest in your service. One of the best ways to connect with new subscribers is with email welcomes.
If you aren’t already sending these effective welcome emails, you should start doing so.
An Introduction Email
Welcome emails are frequently included in a sequence of onboarding emails that are sent to all clients, new and old. These messages may occasionally consist of an email sent after your purchase or a confirmation of your subscription. Not non-engaged consumers, but rather individuals who have specifically chosen your brand, are the recipients of this email.
The rest of your interaction with a new customer is based on the welcome email in addition to it. Everyone who visits your website, regardless of whether they buy something or subscribe to your company email, will read your welcome message, so the impact it makes will grow over time.
Messages of Welcome are Important
Remember that open and clickthrough rates do not reflect the effectiveness of your welcome email.
You must edit the body copy and subject lines for optimum conversion. Users are meant to be guided through your onboarding process by welcome emails.
- Boosts brand credibility: It might be challenging to believe in newly discovered brands. Make sure your message is well-written because warming up new members more quickly with a welcome email will help them go through your sales funnel.
- Great tool for storytelling: You may express your tale successfully by narrating your brand’s origin story, sharing some intriguing facts, or providing a “behind the scenes” peek.
- Customers are encouraged to purchase because of the excellent conversion rate of these welcome emails.
- Engage new subscribers: Companies frequently ask customers to join their social media pages or take surveys so that their profiles can be improved.
- Show off your offerings: In a welcome email, you can highlight your products, introduce your company, and list your greatest deals.
- Consider your customers: Send your consumer an email saying “thank you for joining our mailing list” to express your gratitude.
The importance of a welcome email
The statistics below, gathered from BigCommerce partner Soundest, show what welcome emails can accomplish:
- A 45.7% open rate (as opposed to 18.8% for promotional emails)
- 9.7% click-through rates (vs. 3.8% for promotional emails)
- A 1% conversion rate (as opposed to 0.17 percent for promotional emails)
- Emails brought in 61 cents on average (as opposed to 10 cents for marketing emails). Each optimized email has a $3.36 potential profit.
- Sending a welcome email ought to be simple given the statistics we’ve seen so far.
What Makes a Great Welcome Email?
How can you craft a welcome email that is outstanding? There is no one-size-fits-all email format, but there are a few important factors to take into account to make your email stand out. Some of these components include:
- Do you know how to make a great first impression? are some catchy subject lines. Make sure that your emails are read. Short, direct subject lines that clearly state who you are, what you’re communicating, and why it matters are necessary.
- Content Recommendations: The next steps for prospective clients are another crucial component of welcome emails. Linking to the excellent content on your website is a smart place to start if your clients are interested in what you do and how you do it.
- Special Offers: Your welcome emails become more valuable when they are personalized. By making special offers based on the data from public social networks or the information customers have provided, welcome emails can promote continued customer interest.
- Make It Simple To Decline: Users ought to be able to quickly leave if they lose interest. Allow clients to opt out of receiving future emails from you so they may select how much communication they want from you. An unending barrage of emails that are difficult to stop can ruin a new business partnership.
Best Welcome Email Formats
customized greeting emails
You may frequently anticipate a favorable reaction if your email appears to have been written just for your prospect or customer.
Prospects would feel more appreciative receiving an email from a genuine person at your organization as opposed to a generic automated message. You could be able to attract their interest as a result, and they might later turn out to be devoted clients of your business.
The sender also describes what the subscriber might anticipate from recurring emails. The subscriber receives a personalized greeting from the chief executive of the business in addition to a detailed preview of what will be delivered to their mailbox.
a welcome email unique to the product
The prospect gets introduced to your goods or service through it. The prospect should be able to grasp how to use your product or service thanks to clear writing.
You could include a video instruction or a link to a comprehensive guide in the email to help the prospect comprehend what your product or service can do. Similar to this, you ought to provide assistance to your new users in your welcome email.
after a sign-up, an email
This email serves to thank the potential customer for signing up to receive communications from your business, such as newsletters and advice.
Although it is a great opportunity to promote your company, you should try to avoid being overly salesy when discussing your product or service in the email. It can irritate potential customers, who might stop contacting you.
The sender aids the subscriber in learning more about its good or service by pointing them to the resource page.
Email with a coupon attached
A promotional code in your welcome email can encourage new subscribers to join up for your newsletter. It’s a tried-and-true strategy for turning prospects into clients. Give them a 10% or 20% discount to persuade them to buy.
The welcome email mentioned above also contains a special discount. These kinds of discounts can boost conversions. Everyone enjoys receiving discounts, which is one of the reasons people purchase products.
sending a video message in an email
There are countless ways to be creative. You can go above and beyond with your email copy if you really want to impress your prospects.
By including a video that gives potential customers an inside look at your goods, you can personalize your email. These emails get excellent results and are very engaging.
one with a corporate promise
Using emotional triggers, you can turn subscribers into buyers. As we have already seen, a common emotional trigger is offering a discount. A promise may also cause you to feel something.
In addition to welcoming subscribers, the company’s objective is stressed. As a result, subscribers are more likely to convert because it increases trust.
strengthening the relationship with subscribers
Informing your subscribers of what’s coming up will provide you additional opportunities to strengthen the bond with them. Do not simply state, “Buy now.”
Make sure to inform them of further opportunities for participation in your community, such as social media, neighboring events, and neighborhood shops.
Not all subscribers are immediately prepared to make a purchase, and the welcome email is the beginning of a relationship. By providing these more casual means to communicate early, you can increase the trust and excitement surrounding your business.
by providing a free trial
This welcome email is sent to a prospect who has signed up for a free trial of your product. In order to convince the prospect to sign up for your plan and start paying, you must send follow-up emails.
The email mentioned above includes a CTA in addition to thanking the user. If you entice the consumer to try your goods during your free trial, it may help you close the sale.
following account creation, a greeting email
Similar to how you send welcome emails to prospects after they subscribe, this form of welcome email is delivered to new users once their accounts have been created.
The email also contains the welcome message and account information, as well as a link to a webinar. Because there are connections to manuals and video lessons, a new user won’t have any problems utilizing the program.
after a purchase, an email
When a prospect buys your good or service, they become a customer. They should be greeted like members of your team, and you should thank them for their purchase.
It’s time to treat them like royalty now that they are paying consumers. When they signed up for your newsletter and made an account with you, you already did that. In addition to saying “thank you,” you may instruct the client on how to use your solution.
Writing a Welcome Email: Some Tips
Create a compelling subject line.
More than 90% of welcome emails are opened, but only 23% of them are really read, according to study. If your welcome email doesn’t grab their interest, your new client might not even open it. The subject line is your best tool for boosting email open rates. Customers will be interested in your material if the subject line is intriguing and useful.
Description of your value proposition
Even while it might seem like an extra step, there are some substantial advantages to taking it. By receiving this assurance, customers are reassured that they made the right decision.
It’s always a good idea to remind your consumers of the reasons they opened an account with you because it makes it clear what they can expect from your product or service.
Give the following instructions for onboarding
Now that you’ve reminded them of the benefits of signing up, get them fully set up with your product or service. Users must do specific actions after joining up in order to get the most of a platform.
Add beneficial sources
As discussed in the previous stage, you want the user to be able to see the value right away. Customer success, however, entails much more than that. Depending on how complex the product is, additional customer support may be required.
Customers can require assistance with troubleshooting, utilizing advanced capabilities, or utilizing your basic features, for example.
Give your contact details.
The final stage in preparing your clients for success is to make sure they know how to get in touch with you. You can’t foresee every issue that will arise with your consumers if you spend all of your time producing good help content.
Even if you might be able to address every consumer concern, not all of them might be eager to peruse your valuable resources. Therefore, it is vital to let clients know how to contact you if they require further assistance.
Put in a call to action.
The welcome email will encourage clients to start the onboarding process with a call-to-action at the end. Customers will be eager to begin if you can show them the value of your business and explain how it will help them achieve their objectives. Create a button that will launch the first phase of your onboarding process at the bottom of the email.
To sum up
You should make sure the message matters and justifies its presence because welcome emails are frequently the first instances your brand appears in a customer’s jealously guarded inbox.
The relationship is not over after receiving a welcome email; rather, it is just getting started. Set the mood, say something compelling, and give your subscribers and customers a reason to keep coming back to your content. To let readers know they made the correct decision by allowing you access to their inbox in the first place, make sure your newsletters are excellent every time.