As more people care about the environment, there has also been a rise in the demand for green and sustainable products.
So, if you have a dropshipping store and are looking for some interesting products to sell, you should look into green marketing.
It would not only give you a new way to look at the market, but it would also encourage your customers to make choices that are good for the environment.
Things to Know About Green Marketing 101
In a nutshell, “green marketing” is the act of selling or promoting products that are good for the environment and can last for a long time.
More and more people are becoming aware of what they buy these days. Because of this, a new marketing niche called LOHAS has grown up (Lifestyles of Health and Sustainability).
In this, people decide what to buy based on things like the carbon footprint, the cost of labor, whether or not it can be recycled, and so on. These are some of the most important ways that green marketing is used.
- Use of materials that can be recycled, reused, or are good for the environment.
- Choosing electronic marketing and communications (by getting rid of printing materials).
- Including materials that are good for the environment.
- Working on a plan for recycling and getting rid of trash.
- Using energy sources that don’t hurt the environment (to reduce carbon footprint).
- Taking a number of steps to reduce the amount of damage a product does to the environment from its creation to its delivery.
- People who care about the environment are more likely to buy a green product, even if it costs a few bucks more.
Why is it important to market in a green way?
Green marketing has quickly raised the demand for products that are good for the environment (that are also commonly known as green products). This is mainly because this model is good for the environment in the following ways:
For the People
- It reduces the amount of plastic and other materials that don’t break down in nature that are made and used.
- It makes the end user more aware of nature and the environment.
- By doing this, the use of chemicals and other harmful substances in different products is automatically cut down.
For Stores and Brands
- By following these rules, a company can cut down on its carbon footprint and make better decisions.
- The marketing model gives your products an edge and makes it easier for you to go after a certain niche.
- Not only will it help you get your name out there, but it will also give you a competitive edge, which will lead to long-term profits.
Avoid Greenwashing
Some marketers try to make it seem like their products are good for the environment, even if they are not. This is called “greenwashing,” and if you want to get real, long-term customers in your field, you should never do it.
Items that are good for the environment that you can sell on your dropshipping store
Even though there are a lot of eco-friendly products on the market, you might want to look into the following for your dropshipping store.
Reusable Shopping Bags
You might already know how bad plastic bags can be for the environment. So, you might want to sell a wide range of bags that can be used again and again and can be washed.
You can sell all kinds of shopping bags in your store, from cotton to jute. Your customers can choose the size they want, and you can also let them change the bag to fit their needs.
Natural shampoo
Recently, there has been a change in the beauty industry because more people want organic products made from plants. So, another step toward green marketing is to sell organic shampoos in your store.
You might want to look into shampoos that don’t have paraben or any other harmful chemicals. Also, they shouldn’t be tested on animals or have any other harmful chemicals in them.
Mugs and tumblers that don’t hurt the environment
Use-and-throw coffee mugs are convenient, but they are not good for the environment at all. Because of this, many people think about getting a coffee mug or tumbler that can be used more than once.
Most of these items are made of glass or other materials that are good for the environment. This makes them great for reusing.
Food and drinks that are organic
This is one of the green marketing fields that is growing the fastest and should not be ignored. People these days want to know what they are eating and are cutting back on processed foods, preservatives, and chemicals that are bad for them.
You can also stock your store with all kinds of organic foods and drinks that are free of toxins and offer your customers a healthier way to live.
Bamboo silverware
The hospitality industry was the first to use bamboo cutlery as an eco-friendly step, but it hasn’t caught on in other fields yet.
By selling a wide variety of bamboo cutlery in your store, you can attract event planners, restaurant owners, and anyone else who cares about the environment. From forks to knives, plates to spoons, you can sell many different kinds of cutlery in your store.
Cover and cases for phones
If you look online for phone covers and cases, you will find that most of them are made of plastic, which is bad for the environment.
So, you can just look for stores that sell phone cases and accessories that are good for the environment. The market for phone cases is already growing, and if you use green marketing as a competitive edge, you can definitely get a big piece of it.
Food wraps and snack bags you can use again
Most food wraps and snack bags can only be used once and are not good for the environment. You can give your customers an option that is better for the environment instead of these one-time-use items.
You could sell all kinds of reusable and biodegradable food wraps and snack bags on your dropshipping store. They are just more convenient, and your customers will find it easier to pack their meals in them.
Reusable Diapers
A lot of parents worry about how bad it is for the environment when too many diapers are used. To cut down on this waste, you can host a variety of cloth diapers that can be washed and used again.
You can easily find all kinds of cute and comfortable reusable diapers for your dropshipping store. Not only would these products help parents make decisions that are better for the environment, but they would also cost less.
Other Things to Think About
Aside from that, you can also do the following to promote green marketing on your dropshipping store:
Find out which green products sell the most on dropship-empire
As you can see, you can sell a lot of green marketing products in your dropshipping store. You can ask dropship-empire for help in finding some of the best-selling green products. It is the official dropshipping tool from AliExpress, and it has some of the most advanced features in the business.
With dropship-empire Supplier Finder, for example, you can find the best supplier for any green product that will give you the most profit.
There are also a lot of automatic services that let you keep track of changes to orders or sync tracking numbers. dropship-empire gives you a lot of ways to manage your dropshipping store like a pro. You can manage your stock, make bulk orders, map variants, and bundle products.
You can make a big difference in your dropshipping store with the help of green marketing. Since the green market is growing so quickly, you’ll be able to reach a growing customer base.
But if you can’t find any trustworthy sellers of green products, you can always go to dropship-empire. It is the official dropshipping tool for AliExpress. It has millions of products so you can find the right catalog for your store.