When you decide to start a dropshipping site, you need to make one choice on the first day. Are you going to be a general dropshipping store or a store that specializes in something? Your choice will affect everything, from how you market your business to what products you carry. It’s easy to brush it off and say, “I’ll decide later,” but you need to make a choice right away.
Dropship Empire is here to help your business grow by giving you access to hundreds of dropship suppliers and millions of products. Whether you decide to go general or try out niche dropshipping, dropship-empire is here to help.
We’re going to talk about niche dropshipping vs. general dropshipping.
dropshipping to help you figure out which style is best for your business. Both of these have good and bad points, but they are made for different skill sets.
What is drop shipping in general?
General dropshipping is when a store sells products from more than one niche. Your website might also sell home goods and cosmetics in addition to activewear. A general dropshipping store will attract a wider range of customers, which will make the flow of orders and customers more steady.
Most people who go to your website are looking for one thing, but they might buy something from a different category.
Why having a general dropshipping store is a good idea
Most people who are new to dropshipping, as well as most people who have been doing it for a while, choose to stick with a general dropshipping store. You can always start with a general store and create a dropshipping niche on another website once you’ve learned more about dropshipping and honed your skills.
If you have a general dropshipping store, you can do more things. You don’t have to follow a schedule or meet deadlines, like you might if you sold seasonal goods in a niche store.
In general, dropshipping lets you reach a bigger audience and more potential buyers. If you’re interested in niche dropshipping, you can use your general dropshipping store to try out several niches at once. Through your marketing posts, you can see which products sell the most and which niches get the most attention.
Problems that come with running a general dropshipping store
Even though general dropshipping is the most common choice, it has its own problems. Most people who visit your website are just looking around to see what you have to offer. They don’t usually go to your website to buy a certain product, so your order conversion rate is low.
You’ll also get a lot of traffic that doesn’t matter. You might find that a lot of people visit your website just to check out the prices of similar products. These irrelevant visitors can also use up your paid marketing budget, making it harder to reach people who are more interested in your site.
When you have a general dropshipping store, you’ll also have more competitors. Instead of having a short list of competitors in your niche, you’ll be competing with Amazon and all the other general dropshipping websites.
What is drop shipping in a niche?
When you have a niche dropshipping store, you focus your website and products on a specific niche. It could be school supplies for college students, clothes for women who are pregnant, or workout clothes for women who are bigger. With a niche dropshipping store, you sell products that fit into one main category and are geared toward a certain group of people.
Why having a dropshipping niche is a good idea
Having a dropshipping store in a specific niche gives you a number of benefits that you don’t get if you sell products in more than one niche or category.
You’ll find it easier to rank for relevant keywords in your niche, which is one of the biggest benefits. The more specific your dropshipping store is and the more content you make about it, the more likely you are to rank high for the most popular search terms.
People also choose dropshipping as a niche because your website gets more targeted traffic. Most of the time, your conversion rate will be higher if your website attracts people who are interested in the niche you work in. Since your customers are interested in your niche, you have more customers who come back.
The problems that come with having a dropshipping store in a niche
Not everyone can build and grow a niche dropshipping store. Even dropshippers who have been in the business for years will tell you that it’s hard to set up and run a niche dropshipping store if you’re new to the business.
Most people who are new to dropshipping start with a general store so they can learn the skills they need to grow their business. If you choose a general dropshipping store or a niche dropshipping store, you don’t put all your eggs in one basket. You can start with popular items, make money, and then think about growing your business.
Once you know how to dropship and how to market your website, you can start another website with a dropshipping niche.
You should also keep in mind that a niche dropshipping store takes more time and patience than a general shopping store. You’ll have to try things out and make mistakes along the way, and you’ll need to learn more about the niche and the people you’re trying to reach.
Unstable growth rates are one thing that makes dropshippers not want to have a niche website. You never know when a niche will become popular or not. Trends change every day on social media sites like TikTok. Cottagecore fashion came out of nowhere and became popular on niche websites, where dropshippers fought to make money off of it.
Niche websites are always riskier than general dropshipping stores because they only appeal to a small group of people.
Is it better to have a dropshipping store that sells a wide range of items or a dropshipping niche?
The choice comes down to you and what you can do. Some people like to spread out the risk with a general dropshipping store, while others find it more fun to have a dropshipping niche in an area they are interested in.
When deciding which one is best for you, you should think about how each one works in real life. Beginners should start with a general dropshipping store because it is easier to choose products. Creating a dropshipping niche is harder for beginners.
As a niche dropshipping store, your carefully chosen marketing plan helps you get the right kind of traffic and a higher rate of conversion. When you run a general store, you’ll get people who don’t need to be there and website traffic that can change.
The profit margin could be the thing that makes you decide. If you have a niche in dropshipping, you may be able to make a lot of money, but that will depend on trends and how well you can connect them to your niche. A general dropshipping store, on the other hand, has a more stable and long-term profit margin.
When choosing between a general and a niche dropshipping store, you should also think about what you want to do in the long run. A dropshipping niche is easy to grow organically, but a general store will be hard to grow because there is so much competition.
Should I start out with a general dropshipping store or a niche dropshipping store?
We’ve said that a general dropshipping store is best for beginners, but there are some cases where this isn’t true. Even though a general store can be easier to open and reach more people, making money can take longer because there will be more competition.
Having a dropshipping niche lets you make a more targeted marketing plan, which is a good thing. You won’t be making content for a wide range of products. Instead, you’ll focus on one niche. By taking care of your website’s look and feel, you can make it feel more like a real brand. With a dropshipping niche, you’ll be aiming for a specific audience and can build a community online around that audience.
You should think about what kind of dropshipping store you would be most comfortable with. Which one fits your skills best? Do you want to learn more about dropshipping with a general store? Do you want to find a dropshipping niche that will help you reach a specific audience and get more sales? Think about your answer to this kind of question.
How do I find a niche for dropshipping?
If you want to start a niche dropshipping site, here are some ways to find the right niche for you. When thinking about your niche, you need to do research. Most dropshippers choose a niche that they know a lot about so that they can understand the products better.
If you’re just starting out as a runner, you’ll have a better idea of what other runners and athletes need. So, you can use this information to help you decide what products to sell and how to market them.
You can also choose more carefully by looking at Google Trends and social media to see which niches are becoming more popular. AliExpress and other dropshipping sites will also show you different niches by letting you filter through different product types and categories.
You want to find a dropshipping niche that is popular, has an established audience, and that you can understand. You can always change your niche, but you should do what gives you the best chance of being successful.
What dropship-empire is and how our dropshipping service works
Dropship Empire is one of the best dropshipping websites. It connects you with high-quality dropshipping suppliers and lets you connect with the best selling platforms and marketplaces. We give you the tools you need to sync orders with suppliers so that orders can be filled quickly and the customer experience is improved.
Our platform makes it easier than ever to start a successful general dropshipping store or to find a dropshipping niche. Here is where you can start your free 30-day trial of dropship-empire and help your dropshipping store reach new heights.