There’s no question that the thing you’re selling is the king. What’s the point?
People come to your dropshipping store to buy the things you sell. So, it makes sense to work on product research when your main product is out of season. You may already know the basics of dropshipping and researching products on AliExpress, but we’ve shown you some useful tips for researching products during the off-season.
AliExpress Product Research: Lesser-Known Methods
How can you improve your plan for the off-season? Is there a way to make the most money out of the slow times? We’ve talked about nine tricks for product research that aren’t as well known. Keep reading for more details.
Ads on Facebook
Smart use of Facebook is one of the best tricks.
When you see an ad for ecommerce on Facebook, you should click it, add a product to the cart, and then leave the page. Now, Facebook’s software thinks that you might be a customer. So, when you leave the shopping cart, Facebook follows you. It starts showing you similar products from the same or different ecommerce platforms.
When you go to Facebook after leaving your cart, you will see many of these ads. You can look for these products on AliExpress and add them to your dropshipping store.
As a new dropshipper, you may be wondering how to choose the best product for your store. To do this, you just need to look at how popular the product is, how many people have reviewed it, and what its rating is. You can also find out more with Google Trends.
There’s another way to find out about products on Facebook that’s similar to the one above. You can use keywords to search for anything on Facebook. Take 50% off as an example. You will see a lot of ads. You can choose the ones with the most likes and decide if this is the right item for your AliExpress dropshipping store.
Viral Videos
Follow pages that post viral videos is another great way to learn about products. On Facebook, Twitter, LinkedIn, or Instagram, you can follow these pages. In viral videos, you might see things that aren’t really popular right now but could be in the near future.
When you see these products, go to Google Trends right away and look up how popular they are. This will tell you if the product is at the top of its popularity or not.
Game Ads
Like Facebook ads, ads in between games show you products that you might be interested in. If you’ve clicked on a popular product while using your phone to browse the internet, you may see ads for similar products when you’re playing games. If you click on one of these ads and look at the product, you might get a lot of other ads for similar products. This trick could also give you more information about products that are popular right now.
Trends in the Short-Term
Many trends don’t last long. Take fidget cubes as an example. For a short time, everyone bought these because they were important. If you got in on this short-term trend at the right time, you might have made a lot of money. Isn’t it?
So, the fourth most important thing to do when researching a product is to look for products that have been shown to work. Since you are also a customer, you might already know about these crazy hits. As the trend grows, you will start to see it on your own social media. So, keep an eye out for short-term trends at all times.
Use Google Trends
Google Trends is used by most successful AliExpress dropshipping businesses to check if a product is worth selling. We’ve already talked about this in a lot of our posts.
The reason is simple: Google Trends gives a lot of information about how popular a product is in a certain area. You can see if a product is worth putting on your dropshipping store by looking at how it fits with other products, the keywords people use to find it, and other factors.
You can cross-check everything on Google Trends for every trick we talk about on this list. For example, if you search “Fidget Spinner” on Google Trends right now and add the filter “Worldwide for the past 5 years,” you will see a sharp rise in demand.
Look at the Sales
When you dropship products from AliExpress, you can see how many have sold. So, if you land on a product that seems like it might be useful, you can see how many pieces the seller has sold. If the number is going up, you might want to put this item on your dropshipping website.
Check Score
You can easily look up the product’s rating on Amazon, AliExpress, Google Reviews, and other sites. This will tell you if a product is worth buying or not. It’s easy to tell if people like the product or not.
But here, we’re talking about how people rate the seller. That is what we want to know. Go to the AliExpress seller page and read the reviews carefully. You should read reviews, think about how many reviews there are, and also look at the rating.
For example, if you find a seller with 4,000 reviews and 10,000 ratings, which equals a 4.8-star rating, you should buy from that seller.
Use Smart Seller Search
You can use a dropshipping tool like dropship-empire to find smart sellers.
Come to our website to get the dropship-empire Chrome extension. This extension lets you link your AliExpress account to the tool so that you can manage everything from one place. You can keep track of your products, find smart sellers, and help your customers.
How does the smart search on the DS help find sellers?
A built-in AI engine in dropship-empire helps you find a better supplier for a wide range of goods. You can always find more than one listing for a certain type of product on AliExpress. What should you get? Buying from a seller with a good rating, fast shipping, low prices, and high quality would be the best choice. Luckily, dropship-empire Supplier finder already takes all of these things into account and helps you make the most money possible.
- You can find the right seller for the products you’ve found using all of the methods and make the most money possible.
- Check out your rivals
- Lastly, look at the websites of your competitors to see what they are selling when you are not.
- What does the competitor do when the season is over?
- It can be done in two ways:
- You can just go to the websites of your competitors to see what they are selling. If you are interested in something, you can also start selling it.
- Analysis on AliExpress is another thing you can do during the off-season. Let’s see how it is done:
- When you go to AliExpress, look for products in a category that are popular right now. You need to know how many have been bought.
For instance, if 1500 of this item are sold, that’s a good sign. You can also get a very high score. But that would also make the market more crowded. So, this is a good starting point.
Open the part of the product that has reviews or ratings. See how many stars there are. If you only find 300 reviews, that means other purchases came from dropshipping stores. This tells you how many people are actually buying the product from the dropshipping vendors.
Conclusion
Dropshipping businesses need to do a lot of research on products. Because of how your business works, the only way to get ahead of competitors is to do research on your products. So, use the above off-season strategies to make as much money as possible.