Dropshipping is a great way for people with an entrepreneurial spirit to bring their knowledge, skills, and passion to a business model that is already set up. You can build a successful dropshipping business quickly if you have contacts and know how to market. But there is a lot of competition out there. There are so many hacks, tips, and tricks for dropshipping that you can always do something better.
Use The AliExpress Dropshipping Center
AliExpress is a Chinese online marketplace with hundreds of thousands of products. It’s a great place to find out what’s popular, what’s selling the best, and what’s rising fast. AliExpress has a lot of popular products, which you can use to your advantage to study trends and find the best dropshipping product to sell on your site.
But be careful: you can use AliExpress to research products, but we don’t recommend buying them there. Too many dropshippers in the past have had terrible problems because retailers shipped low-quality products using the slowest shipping method, even though they had paid for the fastest. Also, don’t forget that AliExpress is a B2C marketplace. If you sell their products in your store, you won’t make much money if you want to be competitive.
You will be better off with a private supplier who can get your products directly from the manufacturer at B2B prices. This person might also be able to automate your store, which will take care of most of your daily work.
Connect With Customers Through Discounts
Your pricing strategy for dropshipping is a key part of getting customers. But your discounts are the only way to keep customers happy. One of the best dropshipping hacks is to offer discounts that are unique to each customer. This will keep them coming back for more.
The key to offering great discounts is to find a balance between being open to everyone and being exclusive. Everyone likes a good deal, but a really great discount stands out from the rest. Make your dropshipping discounts seem even more valuable by putting a time limit on them and only giving them to certain customers.
Still, you need to make these discounts widely available to your customers so that you can sell as many of your products as possible to as many people as possible. Casey House, an eCommerce blogger at Writinity and Last Minute Writing, says, “By setting a low bar for eligibility, you’ll make sure that exclusivity and access don’t go against each other, and you’ll get the most customers to connect with your brand through these offers.” “For example, if you offer free shipping after a certain amount is spent, customers will be more likely to buy more.” Also, giving a coupon to a new customer after their first purchase is a great way to connect with them through discounts. This makes them feel valued and encourages them to come back to your store.
Combine Both Ecommerce And Digital Products In Your Store
One of the best things about dropshipping is that you can add new products whenever you want because you don’t have to keep any stock or inventory. But there’s more. Since the store is basically yours, you don’t have to sell only physical products. You can also sell digital products, like games, along with extras or things that are needed to play the game. You kill two birds with one stone this way. As there is an equal market for physical and digital products, you can make more money by selling digital products in your dropshipping store without having to worry about the supply chain.
Stacia McClure, a business writer at Draft Beyond and Research papers UK, says, “You don’t have to depend on anything outside of your business to offer digital products, so there’s no extra cost.” “On top of that, when you sell digital products, the companies that make them often give you a great commission, giving you 50%–75% of the money you make.” Digital products can be anything from software to ebooks, so set up your store today.
Dropshippers can really get a lot out of Facebook. Facebook advertising is easy, cheap, and can get your store in front of a lot of people. To grow your store, it’s important to get the most out of your Facebook ads. Here are a few ways to make the most of your Facebook ads.
Facebook Video Demo Ads Are Your Secret Weapon
Chances are, you’ve been making interesting images to use in your ads. Static ads can help tell the story of your brand’s mission, but they’ll never be as interesting as dynamic video content. Some platforms, like Facebook and Instagram, let you sell your brand’s video demo ads, and these are some good dropshipping hacks that will make sure your ads hit home.
You don’t have to spend money on a production company to make Facebook Video Ads that get people’s attention. Customers love the homemade feel of self-produced content because it feels real. People tend to believe something that comes from the heart. You can make a great ad with just your phone in less than a minute. Give it a try!
This dropshipping hack is all about making the most of the money you spend on marketing. If your Facebook ads have been successful, which we’re sure they will be, it will be time to scale up your business and put more money into digital marketing to get as many eyes on your brand as possible.
But Facebook’s advertising algorithm spends the money you spend throughout the day. If you increase your budget in the middle of the day, Facebook will rush to spend your daily budget by midnight. That means you’ll never get a true report on how well your advertising worked, since the information was not collected until the end of the day. This hack is great for people who like to stay up late. If you change your Facebook ad budget at midnight, the algorithm will have 24 hours to spend and test your ads, giving you a better idea of when and where your money made an impact.
Create A Custom Audience
One of the most important things about Facebook ads for dropshippers is that they can be customized, so you should use customization in your ads. Facebook lets you customize your audience by using the huge amount of data they have collected. This makes sure that you get the most for your money.
When you make good Facebook ads, the right people will find your store and you’ll have a higher hit rate, which will bring more people to your store. For example, you can make ads for people who have been to your store before to get them to come back, or you can put your ads in front of specific groups of people you want to reach. Don’t waste time putting up ads for the wrong people!
Grow An Instagram Audience First
Most people who are new to dropshipping don’t have a lot of money to spend on ads, if they have any money to spend on ads at all. And even though a lot of common knowledge says that ads are the only way to reach people, that’s not true. In fact, you might be putting the cart before the horse if you start running ads before you have a large social media following.
Instagram is a great place to grow your audience naturally and build strong connections with a loyal group of users. If you start out by growing your Instagram audience naturally, you’ll have the instant social proof that people look for before they buy from your store when you do start advertising. You can get more people to follow you on Instagram by participating in the thriving dropshipping community there. You can do this by liking and commenting on other people’s posts and tagging people in your own stories.
Plant Decoy Prices
Decoy prices, which are also called “bundle conversions” in the world of marketing, are a great way to get customers to buy. A decoy price puts the price of a product on your website into context, showing customers what a great deal certain products or bundles of products are. How does it work?
Say you sell yoga mats in your store for $9.99 each. Customers who are just looking around can’t tell if this is a good price or not, so they need something else to compare it to. Now, you don’t want to send them looking for better prices at other stores, so this is where the decoy strategy comes in. Put two yoga mats together and sell them for $19.99. Then raise the price of a single mat to $14.99. When customers look at the yoga mat bundle, they’ll see that it’s a great deal. The single mat is a pricing trick that makes it look like you’re giving a discount, even though you’re not.
Think Over Your Shipping Costs Strategy
Customers are always looking for good deals, and shipping costs are a big reason why they don’t buy. After all, they think the product is worth what it costs, and shipping is just an extra fee that has nothing to do with the goods they’re getting. You can change this equation by offering free shipping and a small price increase on your store. Putting a higher price on your goods can actually make them more appealing to your customers. Then, offering free shipping gives your customers another reason to buy from you. A store’s success depends on having a good shipping plan.
Implement Personalized Branding
Branding is important if you want your business to last for a long time. But if you don’t choose the right supplier, branding can be a huge pain in the neck because you’d have to:
Get an agreement with the manufacturer to customize your products. Depending on the customization, the manufacturer can ask for a MOQ of anywhere from 100 to 1000 units.
If the manufacturer doesn’t offer customization, you would have to contact a third-party company that does;
Once the customization is done, you’d have to find a place to store your products, which would cost you even more money.
Don’t forget that you would have to do all of these things with suppliers whose English isn’t very good.
These dropshipping hacks are quick and easy to use, and they will definitely help your sales go through the roof. By using the user experience in your store and marketing, you’ll make a strong connection with your users that will keep them coming back. And diversifying into digital products can give you profit margins you never imagined. This dynamic industry is perfect for the entrepreneur in you.