No storefront or direct customer interaction is necessary for a successful dropshipping operation. That’s why you should give it your all to win them over on the internet and show them why they should give you their money and time. Instagram is the ideal choice if you need a visually appealing platform with access to a large audience.
You can reach a larger percentage of the population thanks to the site’s more than 500 million monthly users. Marketing on Instagram can be successful if you take the time to come up with and use a winning plan.
How Can Instagram Marketing Help Your Dropshipping Business?
Dropshipping businesses are not immune to the widespread adoption of Instagram as a marketing tool. Let’s focus on the primary upsides of this promotion method.
Wide audience coverage
Instagram, one of the most widely used social media platforms, can help you expand your customer base and boost your conversion rate.
Simple to use
Instagram is a simple service to use. You can pick up all the tips and tricks in no time, even if you have no prior experience.
Visual content is more attractive
It has been scientifically proven that visual content is retained more successfully and remembered longer.
Less expensive marketing option
The Instagram advertising campaign can be executed without spending a dime. There is a paid advertising option on the social media platform, but it is totally unnecessary.
Stay ahead of the competitors
Surprisingly, when it comes to advertising, most business owners still favor Facebook and/or Twitter. You’ll have a leg up on the competition, as only about 3% of companies have Instagram accounts.
Present your products in the best light
Your products and company will receive a professional boost from a well-designed Instagram profile.
Clearly, these advantages can help your dropshipping company gain recognition and establish trust among customers. Let’s get down to the practical advice that will improve your Instagram marketing.
Create a Business Profile
For those who don’t use Instagram for their business or who are still using a personal account, switching to a business account is highly recommended.
The benefits of an Instagram business profile are as follows:
Include a Contact Form Next to It (allows the users to directly email you, call you, or see your location on the map)
Industry specialization that will be displayed on the profile (during the profile creation process, you’ll be prompted to select your industry).
Instagram marketing
Instagram Stories now support adding links.
Data Mining on Instagram (insight into what type of content performs best and analytics for your average Instagram user)
Simply navigate to the Settings menu, select Switch to Business Profile, and fill out the required business information.
Use Filters
Instagram’s popularity stems from the app’s aesthetically pleasing design. Editing your content is a must if you want people to take notice of your company.
Use filters to enhance the visual appeal of your posts. The use of filters can really make the colors of your products stand out.
If you want your posts to share a consistent color scheme, use the same or similar filters on all of your images. By doing so, you’ll give your profile a consistent look and feel, making it more appealing to visitors.
Keeping to a single aesthetic and color scheme will produce more enticing visuals.
You can increase the visibility and interest of your posts by using hashtags. Research shows that Instagram posts with at least one hashtag receive more interactions than those without any hashtags.
Utilizing hashtags that are actually useful to users is of utmost importance. If you’re marketing a sports bra, for instance, you could use hashtags like #sportsbra, #sportswear, #exercising, etc.
Make sure your hashtags are relevant to your brand. Misleading users with irrelevant hashtags will hurt your brand’s reputation.
Post Content Regularly
You have to keep at it if you want to get anywhere. Keeping your Instagram content fresh and engaging is essential for your marketing efforts.
Don’t fool yourself into thinking that posting once a week or even every three days is sufficient. In order to keep your potential customers interested, you must provide content that holds their attention.
When you’re at a loss for words, post about new products, promotions, or other relevant information.
Thankfully, you can take advantage of social media automation tools to make consistent content uploads easier. Simply prepare the content ahead of time and arrange a time to upload it.
Use Videos
By 2021, Cisco expects video traffic to account for 82% of all consumer internet traffic worldwide. Indeed, this demonstrates the widespread interest in online video.
Uploading videos to Instagram is a great idea. It’s possible to play around with numerous video formats and aesthetic options.
The use of user-generated content is one such example. Get some happy customers to send you a quick video review to put on your profile.
Create an “About us” video explaining how your dropshipping company came to be.
The use of such content will lend credibility to your company and show customers that you care about them as individuals rather than just another number.
Interact with the Users
Interacting with your customers is the best way to build trust and improve your brand’s image.
Customers will feel more at ease making larger purchases if they are treated with kindness.
The options are:
Instagram gives you a great chance to get closer to your customers and solve any problems they may be having by: liking their comments responding to their comments liking their posts that include your products reposting content in which your products are mentioned offering a solution to their complaint sending them a direct message if they are having trouble with the purchase
Remember that 93 percent of buyers read online reviews before making a purchase. This is a perfect chance for you to boost your sales.
Use Micro-Influencers to promote your products
If your company is on the smaller side and you don’t have the resources to pay Brad Pitt to promote your products, you can still find “micro-influencers” on Instagram to help spread the word about what you’re selling.
Micro-influencers, in my mind, are those with more than 5,000 followers who regularly post content relevant to your brand.
You can reach out to them, send them your products for free, and in exchange, they will post a picture to their profile featuring your products and a shout out to you.
Wrapping Up
You can improve your marketing efforts by incorporating Instagram. Why not give this social media site a try if it has been so successful for other brands? These excursions are meant to drive home the point that consistently producing content of a high enough quality and appealing enough to your target audience is the key to your success. If you include active participation from users, you’ll have a recipe for success.
If you run a dropshipping business and want high-quality goods supplied quickly, you should look for a dependable wholesaler that meets these criteria.