The question of whether or not there are options besides Facebook ads may have crossed your mind.
Sixty-eight percent of all U.S. adults are Facebook users. More than $16 billion in annual advertising revenue is also a major contributor to Facebook’s enormous financial success. But how does that help your company?
The level of rivalry is at an all-time high. Competition is fiercer than ever before. When you add in the fact that people have short attention spans, you can begin to see the big picture.
Although Facebook has a massive user base, it is not sufficient for marketing your dropshipping company. So, what else can you do?
Read on to find out what advertising platform will replace Facebook in 2023. The future you (and your company’s finances) will be very appreciative.
Not All Traffic Is Created Equal
The vast majority of Facebook’s users log on to peruse the site for amusement purposes. They aren’t in the market for a purchase. Therefore, despite being well-written and optimized, many advertisements are ignored.
All forms of advertising on social media share this property. The social features of those sites are what draw users in. They would rather spend their time catching up with loved ones or admiring pretty pictures. Users on Facebook are not interested in making a purchase.
Think about your habits while using search engines. You have clear goals in mind and are on the lookout for the optimal way to achieve them. You’ve probably got your credit card out and ready to go.
Internet search services compete to satisfy their customers. Because of this, people who type in questions with strong commercial intent are shown items that can help them.
If you’re looking for “Nike running shoes,” it’s probably because you’re in the market for a new pair. Search engines are aware of this, and they make every effort to return relevant results.
The Best Alternative to Facebook Ads
Make believe you’re in the market for a new cocktail dress. You fire up Bing and type, “red cocktail dress” in the search bar. Among the first things that catch your eye is a horizontal list of best-sellers. You’re interested in one of them, so you select it.
In the end, you give in and make the purchase. To illustrate this point, let’s invert the preceding example. In your online shop, you sell a variety of cocktail dresses that you then ship directly to your customers as dropshipping. Making an appearance there makes perfect sense for your products.
Why? This is because the target audience is actively looking for business opportunities. They are currently prepared to make a purchase of a dress. Google listened to their needs and satisfied them.
Enter Google Product Listing Ads (PLA’s)
Google Product Listings stand out from the crowd because of the wealth of information they display. Due to their CPC-based pricing model, they are also relatively inexpensive. This means that you won’t be charged unless a potential customer actually makes a purchase after seeing your ad.
PLAs are similar to AdWords, but they also:
Avoid emphasizing a few key words.
Include images of the products that will get noticed in a search.
Use the Google Merchant Center to manage
Google PLA Best Practices
If you’re new to advertising, using Google PLAs can be a bit of a learning curve. In any case, if you stick to these recommendations, you should have no trouble reaching your goals.
Familiarize Yourself with the Google Merchant Center
You’ll be in charge of updating product details in Google’s e-commerce platform. Google requires a unique attribute format to ensure proper operation of their system. Do not forget that advertisements are automatically generated based on the information in your product feed.
Maintain an up-to-date data feed and focus on the necessary attributes.
Manage Your Product Feed
The number of products and available funds will determine the feed management strategy you choose. Having accurate pricing, stock levels, and other product details is essential to running a successful marketing campaign.
Typical methods of management include:
Third-party services that automatically sync with your website require manual updates in the form of spreadsheets (Excel or Google Sheets).
Subcontracting to a Third Party
Different kinds of stock management applications
Use High-Quality Images – No Exceptions
In a sea of similar listings, pictures are what really stand out. In addition, they serve as the first impression of your business in the eyes of potential customers. Bad photos can’t stand up to the quality of expert ones. Also, they send the wrong message about your company.
Use Accurate Keyword-Rich Titles and Descriptions
Ads in Google’s PLA system aren’t triggered by user-entered keywords. Accordingly, it is critical to incorporate keywords into the names and descriptions of your products. Write in a way that is descriptive and flows easily.
Considering the categories in which you sell can also help you establish relevance. To manipulate the rules is not the point. For Google to know what to show when searching for your products, you must provide an accurate description of them.
Understand Ad Groups if You Offer a Lot of Products
By creating ad groups, you can categorize your offerings. A small selection of products won’t help you much. If you sell hundreds of products, however, ad groups can help you organize your ads.
If you’re looking for a place to begin, your website’s existing categories are a good bet. Grouping items by potential profit margin can help you place bids more efficiently.
Ad groups are irrelevant to Google and have no bearing on where ads appear.
Optimize Your Bids Based on Profit Margins and Competition
When there is a lot of rivalry in a given market or field, prices tend to rise. However, if advertising is executed properly, the benefits will outweigh the costs.
So, the idea is to make strategic bids that:
Don’t sabotage your ability to make money.
Your superiority over the rest of the field
Get people to buy from your company.
You’ll get your money’s worth and then some
This is why it’s useful to organize your ads into groups. You can easily change your bids to the most you’re willing to pay and still make money.