Video e-mail marketing is the next best thing to talking to your customers in person.
Why? Because it’s the best way to show your customers who you are and what your business is all about.
In fact, 59% of executives agree that if text and video are both available on the same topic, they are more likely to choose video.
Read on for some tips from experts on how to use video E-mail marketing in your dropshipping business.
Video E-Mail Marketing Strategies: Send Updates
When you have a lot of news and updates to share with your clients, sending them all in one long E-mail or newsletter can be too much for them to handle and turn them off right away.
People are busy, so why not give them the same news in a way that is easier to understand and more interesting?
Think about sending a newsletter with no more than three short paragraphs to the people on your email list. Add a video to the newsletter near the top. Make sure the video looks good and sounds good, and that it can be easily shared on different social media sites. Also, make sure your videos are in the right format so they can be watched on any device.
Forbes says that every day, 500 million people watch videos on Facebook. Wouldn’t it be great if one of them was your marketing video?
When you show your customers what goes on behind the scenes of your business, you build a relationship of trust that can’t be broken.
Think about the brands you like. How often do you see their leaders or even their employees admit they’re not perfect or laugh at themselves?
It doesn’t happen a lot.
A big part of both marketing and being a public figure is putting your best face forward. But no one is always perfect or completely professional. Showing before-and-after clips, videos of team-building activities, or even just introducing your audience to your staff shows your humble spirit and makes you more approachable.
If your company recently held an event like a public fundraiser or holiday party, you could share a video of speeches or games that were played. This will not only show that the gathering happened as planned, but it will also make people want to come to the next one.
In short, people do things, like buy things, because of how they feel. When you appeal to the emotions of your customers, they will follow your brand and buy your products.
Maybe you’ve made a change to a product that your customers already love, or you’re going to speak at a local event, or you’re offering a huge discount.
Give a video preview to customers to get them excited. Again, make sure the video is fun and can be easily shared on social media.
You won’t have to spend a lot of money on a full production because most phones today can take great videos. And a 30-second clip is an easy way to get people excited. Have you ever seen a trailer for a movie that made you want to remember when it came out?
Improve Cold E-mails
Yes, adding a video to a cold email will make a potential customer less suspicious. Build up the intrigue by crafting a perfect subject line for the purpose.
The appearance of the word “video” or creating urgency in your subject line gets more people open them. Even better, putting a video emoji in the subject line of your email can get more people to open it.
These extra views can help boost sales and bring more attention to a brand.
Say Thank You
Your customers want to know how grateful you are that they keep you in business and helped make your dreams come true. This makes them feel things that will make them want to stay with you. They will think that you are honest and down-to-earth.
You can have your staff say something in the video. Let a few people tell a personal story about a customer they liked helping.
No matter how you say it, you should smile and make sure it’s real. This makes a good impression that lasts for a long time.
Yes, you need to broaden your marketing if you want to get more customers. But know that keeping customers you already have is just as important and costs less. Remember that if someone has bought something from you before, they are more likely to buy from you again. If you can keep 5% more of your customers, your profits can go up by 25% to 95%.
Everyone likes getting something for free, and your clients are no different. In your marketing emails, include links to video tutorials. We’re not asking you to give away your most important business secrets. This is just a taste.
If that wasn’t enough, 64% of people who watch a marketing video on Facebook say they bought something afterward.
For example, if you sell kitchen tools, you could show how to make a simple design like a flower on a cupcake in a video tutorial.
Most people know that word of mouth is just as important to marketing as ads and billboards.
Did you know that 92% of consumers say they trust recommendations from friends and family more than any other form of advertising? Or that 84% of people who shop online decide to buy something after reading reviews from people they trust?
Your brand can use this kind of information in many ways.
First of all, always giving great customer service will make sure that people only say good things about your brand. But it will also help your E-mail marketing campaigns.
Ask happy customers to send you video testimonials that you can use in your newsletters. You can also have them post videos on their own social media accounts and tag your company page afterward.
Start Your Video E-mail Marketing Campaign Today
Your dropshipping store’s success is also our success, so our goal is to help you make the most of your e-commerce dropshipping business.
Video email marketing is a great way to do things. But there is much more to tell.