Dropshipping and online advertising go together as well as peanut butter and jelly.
Facebook is one of the most popular social media sites in the world today, with more than 2.8 billion active users every month. Because of this, a lot of businesses and social marketers advertise on Facebook. In fact, a recent study found that Facebook is responsible for more than 9% of digital advertising and 18.4% of digital advertising on mobile devices around the world.
At this point, the most important question you should be asking yourself is, “Why am I not using Facebook ads more in my dropshipping business?” Well, making a Facebook ad campaign isn’t the problem for many dropshipping businesses. It has more to do with making Facebook ads that work and get people to click on them.
In this article, we’ll look at the best tips for writing great ads for any business or industry that involves dropshipping.
Understand the Facebook Ad Campaign Structure
After looking at how well Facebook ads work, it was found that up to 62% of small businesses fail when using Facebook Ads. Now, there are a lot of reasons why so many Facebook ads fail, but one stands out: people don’t understand how Facebook ads work.
To make a successful Facebook ad for dropshipping, you need to know how Facebook Ads works. Usually, Facebook ads are made up of three different steps:
If you want to make a good Facebook ad, you need to know exactly what your marketing goals are at the campaign level. At this point, you need to decide what the main goals of your ad are, because that will affect how Facebook optimizes the whole thing.
Let’s say you have two different kinds of ad sets for your store: one is meant to bring people to your website, and the other is about specific products.
In the first group, your goals are probably to make more people aware of your brand, get people to visit your dropshipping store, grow your audience, and get more likes. For the other set of ads, your only goal is to sell as many of certain products as possible.
In this case, you should make two different campaigns. The ads for the first campaign, which is meant to bring in traffic, will usually be different from the ads for the second campaign, which is meant to get people to buy something.
At this stage, you tailor the ads to the right groups of people based on their interests, age, gender, job, etc. At the ad set level, it’s important to stay organized and pay close attention to your target audience. The best way to get the most out of this stage is to switch these ad sets around in your different campaigns and see which ones work best.
For example, you could make one set of ads for people who have bought from you before and another set of ads for people who like the same things as your clients. So, you can easily figure out which set of ads works best for you.
Facebook Audience Insights is a great tool that can help you organize and divide your ad sets in a clearer way. It also helps you figure out, based on what your audience does, when the best time is to run Facebook ads for dropshipping.
This is the last and most important step in the structure of Facebook Ads. At this point, you need to make great ads for each set of ads. Mix and match different images, logos, and descriptions to see which one works best for your target audience.
Remember that even a small change to your logo or color scheme can increase the number of people who buy from you.
Focus on 80% Testing and 20% Optimizing
A lot of dropshippers and social marketers focus on optimizing their Facebook ads instead of testing to see what works for them. If you’re new to running these kinds of ads, it may take you a while to make that top-performing ad you’ve always wanted to make.
So, after you set up your advertising budget, it’s important to keep trying out different ads until you find the ones that work best and bring in the most business. In fact, your chances of making a successful Facebook ad go up the more ads you test. A recent study of 37,259 Facebook ads showed that most businesses and companies only had one ad, while the best ones had hundreds. This data shows that the best way to make a budget work is to test your ads often.
The first thing you should know about Facebook testing options is that they increase over time. In fact, if you look closely at how many tests there are, you might feel overwhelmed. For instance, let’s assume you have six different ad sets or groups of target audience.
You could also have six different ad headlines, six different ad pictures, and six different blocks of text for your ad creatives. That gives us 6 x 6 x 6 = 216 possible ads to test across your six ad sets.
You can make this number less scary by starting with a large audience and then narrowing it down over time.
Keep Your Ads Simple
It can be fun to try out different ads, videos, reels, and other things when running Facebook ads for dropshipping. This might even work for you sometimes. But the best way to make an ad that works well is to keep it simple.
You are paying for the ad, so you might want to put as much text as you can. But you’ll probably convert more people if you keep it short and focus on one clear call to action (CTA).
Bluecrate’s ad for Sockzy, a device that makes it easy to take off socks, is a great example of a simple Facebook ad for dropshipping that gets a lot of sales. Let’s look at the text that goes with this video:
“This tool will help you put your socks on and take them off. You can get it here (link to site).
What does this caption make you think of first? How short it is? Yes, this ad’s caption is easy to understand, short, and only asks you to do one thing. Even though it was simple, it got up to 41,429,125 views and more than 30,000 comments.
Use the Right Keywords
Without the right keywords, what are Facebook ads for dropshipping? What’s more, you should post often. If you want your Facebook ad for your dropshipping business to convert well, you should make sure to use the right keywords that will appeal to your target audience.
For example, if you run a dropshipping business for kids’ clothes, you can use popular keywords or phrases like “kids’ clothes,” “kids’ stores,” “baby dresses,” and so on. Here is an example of a Facebook ad that is geared toward SEO:
“There are 50% off on all baby dresses. Get it now!”
As a dropshipper, it’s your job to know which words and phrases people search for the most and then target your Facebook ads to those words and phrases.
What Should Your Facebook Ad Campaign Include?
If you want to write an ad that gets people to buy from your dropshipping business, here are some key things you should not leave out:
A well-targeted audience
Your Facebook ads for dropshipping should be geared toward a specific audience. For example, if you have a dropshipping business that sells clothes for babies, you shouldn’t make an ad campaign aimed at athletes. Instead, focus on new moms, kids’ stores, and other Facebook users who might be interested.
Highly optimized visuals
Images are an important part of any piece of writing. Most Facebook users might not even read your caption or headline, but they would definitely look at the picture. So, you should make a copy of your picture or video. Your visuals should show what you’re selling and a clear or implied call-to-action (CTA) to get the most out of them.
Tip: Optimizing your Facebook page is also a good idea if you want to make it more appealing to your target audience. You could add a great image or description of your brand and pick an attractive profile photo frame from the list of Facebook frames.
A call to action
Stats show that putting CTAs on your Facebook page can increase the number of clicks by 285%. This means that adding compelling CTAs to your ad is likely to lead to more conversions. Your call to action (CTA) should be clear, short, enticing, and get right to the point. Use words like “buy,” “shop,” “get,” and “sign up” to get the attention of your audience and get them to do something.
A price point
What prices or discounts are you offering to the people you want to reach? They should be clear in the ad if you want to convince people to buy what you’re selling. For example, a headline like “Comfortable baby cots that are sure to help your child sleep better at night” would be good. Get yours for only $14.99 today” will definitely get more conversions than “Comfortable baby cots to help your baby sleep better.” Get yours right now.”
Facebook ads are a great way for dropshippers to market their business and reach out to potential customers. But don’t forget that if you want customers to keep coming back, you need high-quality products and fast shipping.