Putting together ads for dropshipping can be expensive. The goal is to get a return on investment that covers the cost of each advertising campaign through sales brought in by the advertising. But that’s not likely to happen without the right process in place.
Luckily, there are a lot of easy steps you can take to make an ad that works. Here are some easy ways to make a good ad, like using business video ad templates and A/B testing.
Segment Your Audience
Professional marketers know that quality always beats quantity. When they post an ad, a lot of business owners and entrepreneurs make the mistake of choosing reach over engagement. But the more specific your content is, the more likely it is to connect with a customer who is likely to buy your product.
The clear definition of your target market should be an important part of your business. To get the best return on investment from your dropshipping ads, you’ll want to narrow your focus even more. For example, you might make more of an effort to reach customers in the decision stage of the sales funnel, even if your main target group stays the same. These people will already know about your business and won’t be as “cold” as people who just found out about it.
The level of experience with your product is another way to look at it. If you have a fitness-themed dropshipping store, your message to someone who has never worked out before should be different from the message you send to an experienced athlete.
When you make a dropshipping ad, using segmentation will help people feel like you’re talking to them instead of talking at them.
Set Goals and Performance Metrics
Set clear goals and measures of performance to help you figure out how well you’re doing. Most people think of conversions and sales when they think of advertising. But marketers also use ads to bring in new customers and start building a relationship with them.
If your goal is to get direct conversions, break down the costs of creating your ad campaign as a baseline for your goals. Find out how many customers you’d have to bring in or transactions you’d have to make in order to cover those costs. Add your other revenue goals from there.
After your campaign is over, you should also use performance metrics to plan the next one. If you have a lot of views but not many clicks, your message might be confusing or not relevant to the people who are looking at it. This information shows that you need to make some changes to your next campaign.
Conduct A/B Testing
Nothing is worse than putting all of your marketing money into a new ad and having it fail, especially if you put another idea on hold. It takes time to figure out what your audience really likes, and it would be a shame to fail before you find that “secret sauce.”
A/B testing is a simple way to figure out what direction to take your ad campaign. You could do a beta launch with two ads instead of a full launch with one. Choose a smaller part of the market to test and spend a portion of your total budget on this. After a few days of running both dropshipping ads, you can use the data you have been given to compare and contrast them. If you find out that one ad works a lot better than the other, you know where to put your money.
This method is also a great way to get ahead of the metrics and see if there is room for improvement before the full launch.
Use a Simple Format
Your dropshipping ad will do better if it is clear and easy to understand. Please don’t waste your time getting caught up in artistic transitions and making the world’s next confusing perfume ad.
Using templates for business video ads is one of the best ways to keep your ad’s structure simple. These tools take the guesswork out of building the structure of your ad so you can focus on what’s important: the message and the visuals.
You can also use complicated video editing software, but you should only do that if you want to make videos that look like movies or if you have a lot of money.
Develop a Storyboard
One of the most important tools you can use to plan out dropshipping ads is a storyboard. Using this simple template can help you figure out how to put together your ad’s graphics, voiceover, and other parts. This tool can also help you figure out how much time you have. So, you can make something with that time in mind instead of having to cut parts out later.
When making a storyboard, it’s important to mark the important parts of each scene with notes. For example, you could explain when the camera gets close or when it moves. This activity will also help you plan out the important scenes that will make up the core of your ad.
Highlight Your Value and Benefits
Don’t forget that selling isn’t about showing off a product’s features; it’s about showing how valuable your product is and what it will do for the customer.
This balance is done very well in car commercials. Think about a commercial for an obstacle warning system. In the commercial, the feature and how it works will be shown through pictures. But the message is much deeper than that. It shows a happy couple avoiding a tragic accident by not hitting a child who ran into the street after a ball, which makes you feel something.
A well-written voiceover adds to this message and makes it clearer what this car is worth. Instead of thinking, “That’s a cool feature,” viewers now think, “I and others need that feature to stay safe.”
Think about how you can show how valuable and useful your product is. Don’t forget that you’re not trying to make a sale for your business; you’re trying to help your customer solve a problem.
Use a Compelling Hook
Your dropshipping ads can either work or fail in the first three seconds. Within those three seconds, a person decides if they want to keep watching or skip over.
You need a strong hook to make people stop and pay attention. The hook could be anything from a pretty thumbnail to a mysterious event. The key is to make people feel something right away, whether it’s curiosity, fear, or just interest.
Sometimes, it’s the words themselves that make us feel something. People often use words like “new” and “coming soon” to get the viewer’s attention before they say what they want to say. Once you have the hook, the main part of your message should come right after.
Prioritize Professional Quality
Small businesses and entrepreneurs can compete globally more than ever before. This change is mostly due to how easy it is to get high-quality tools for taking photos and making videos. Lighting and editing software are now more affordable than ever, making it easy to make an ad that looks like it came from a professional company.
But this increased ease of access has also made people more lazy. Businesses of all sizes need to make sure their work is professional and of high quality. When making an ad, it’s important to have clear audio, good lighting, and clean editing. Using business video ad templates can help, as was already said. If not, it would be best to hire a professional.
Create a Sense of Urgency
A lot of marketing and advertising is based on how people think and feel. Scarcity, exclusivity, and a sense of urgency are all common psychological marketing techniques. In many cases, these points of focus are the same.
Put a strong call-to-action (CTA) in your ad to make people feel like they need to act now. Tell the people watching what they should do next and how to do it. “Click here to solve all your problems,” for example. Your message won’t say that, but that’s what it seems to mean.
Adding a time limit is another way to make people feel like they need to act quickly. This is where the idea of scarcity comes in. Putting a deadline on something tells customers they need to act right away or they’ll miss out. This deadline could be for a limited sale or an offer with extra value during a certain time.
Balance Text and Visual Components
Whether you’re making a static or a dynamic ad, balancing text and images is one of the most important parts. In fact, Facebook used to turn down dropshipping ads that had too much text in the graphic.
In the past, dropshipping ads relied on good sound, but the way we watch and listen to media has changed. In the past few years, people have used mobile media far more than they have watched TV. This means that a lot of the people who see your ad will be doing so while they are moving around. Because of this, they might not be able to hear the sound parts. So, for advertising to work, it needs to have both text and strong visuals.
If your ad doesn’t include text, you might want to add closed captioning to make sure everyone can see it.
Answer Their Questions and Concerns
In addition to pointing out the benefits and value of your product or service, it’s important to address the things that often stop people from making a purchase. In other words, you should be ready to answer questions and address concerns.
The classic money-back guarantee is an example of how this strategy works in real life. People worry about spending money on something that doesn’t do what it says it will do. This worry is taken care of by a money-back guarantee, which moves them further into the sales funnel.
You don’t have to promise to give people their money back. Your answer could be trial periods or just answering a question that people often ask.
Adding real-life videos and pictures of your products is another way to get people interested in your business. This will also let you see for yourself how good the product is that you’re going to sell and see if your suppliers stick to the shipping times they said they would.