More and more people all over the world are turning to eCommerce because of the ease and accessibility of making purchases whenever it’s most convenient for them. Statista predicts that by 2024, 2.14 billion people around the world will have shopped online at least once. We can safely assume that roughly 27% of the entire population is making purchases online if we consider that the global population is expected to reach 7.87 billion by the end of the same year. This share is anticipated to keep rising over the next few years, which is good news for online merchants. However, as more people become aware of the market’s potential, more businesses are entering it. In 2020, the dropshipping industry was worth an estimated $128 billion USD, and between 2023 and 2026, that number is expected to increase by 32% annually. This forecasts that rivalry will increase and heat up in the years to come.
Tailoring and implementing a digital marketing strategy is crucial if you want to expand your business in today’s market. While it’s important to use a variety of eCommerce marketing tools in a well-rounded digital marketing strategy, eCommerce newsletters are particularly useful for having a “face-to-face” conversation with customers. As is common knowledge, repeat visitors are invaluable to an online store’s success, and what better way to keep them coming back than to inform them of the latest developments in your company via email? Discover why newsletters are so vital to your eCommerce business and how to make one that will get people interested in your dropshipping store in this article.
It’s important to know why you need an eCommerce newsletter before diving into the specifics of making one. Here, we’ll go over the most helpful features and characteristics.
Specific audience targeting
E-commerce newsletters’ primary selling point is the ability to reach a highly specific audience. If you’re just getting started with dropshipping, your customer base will be small at first. To maximize your profits, you’ll want to focus your marketing efforts on the most likely candidates for becoming paying customers. Targeting specific groups, such as visitors who abandoned their carts, and offering them incentives to complete their purchase is a breeze with an eCommerce newsletter. In this way, you can entice them to return to your shop and finish their purchase.
The ability to track the success of a marketing campaign
Since eCommerce newsletters are highly measurable, they can shed light on many facets of your business and marketing strategy. Not only will an eCommerce newsletter help you identify problem areas, it will also help you better organize your marketing efforts and adapt them based on the performance of individual emails.
In order to boost visitor numbers
Unlike social media or influencer marketing, eCommerce newsletters allow for more specific targeting of consumers. When thinking about return on investment, this can be a huge plus (Return On Investment). E-commerce newsletters can be a great way to boost traffic and, ultimately, sales because of the positive emotional response readers have to them compared to generic social media ads. Because every successful dropshipper eventually aims to broaden their customer base and increase the number of products they offer. However, keep in mind that the number of people you can reach with an eCommerce newsletter is limited in comparison to that of a post that has gone viral on social media. The chance of being popular among users relies on a bit of chance.
Attempting to Retain Existing Clients
E-commerce newsletters can be a good way to keep your brand in the minds of customers and get them to buy from you again. It’s a great way to get the word out about what’s new in your shop and to reinforce your brand’s reputation. If you can get your intended audience interested in what you’re selling, that interest will likely be converted into sales.
Now that you know why and how effective an engaging eCommerce newsletter is, let’s take a look at how to make one. Here, we’ll go over some tried-and-true methods for crafting effective eCommerce newsletters, which will hopefully result in more visitors to your online store.
Let’s look at how to make an interesting eCommerce newsletter now that you know why and how effective they are. In this article, we’ll go over some tried-and-true techniques for creating eCommerce newsletters that will attract more customers to your website.
When receiving an email, one of the first things a recipient checks is the sender’s name and whether or not they recognize it. Phishing emails, the most prominent cyber threat in 2020, are still a problem in the world today. Because of this, people often make snap decisions about whether or not to open an email based on the sender’s name alone. For this reason, it’s critical that the sender’s organization be specified in every email. At present, it is recommended that you format your email as follows: “(First name of sender) from (Name of company)”.
Create a captivating headline for your email.
Your next step in getting customers to open your eCommerce newsletter is to use a captivating subject line that piques their interest. You can do this by using “grab” and “get” and other CTAs (Call To Actions) in your subject line. The psychology of loss aversion can also be used to instill a sense of urgency in your customers and encourage them to take swift action. Use emojis if you think they will be understood by your intended audience; they can help you craft a more engaging and humorous subject line.
Alter the text that appears in preview to suit your needs.
When an email arrives, the subject line isn’t the only thing the recipient sees right away; they can also glance at the preview text right below it. By reading this, your customers will have a better idea of what to expect from your eCommerce newsletter’s content. Not only does this give you another shot at getting their attention, but it also makes you and the email seem more trustworthy.
Develop a mobile-friendly layout.
By 2023, it is expected that MCommerce will have risen to 72.9% of all eCommerce sales. Further, recent data shows that more than 85% of email opens occur on mobile devices. Because of this, it’s crucial that the design of both your store’s website and your eCommerce newsletter be responsive. In addition to making your email look great across all devices, responsive design also makes it simpler for your customers to use. So that your eCommerce newsletter is almost in its most digestible form for your recipients, you can use email templates that automatically resize and rearrange text and images to accomplish this.
Take good pictures of your merchandise.
Use the highest quality images you can get your hands on when showcasing products in your eCommerce newsletters. You can show off the product’s features and functionality while setting the appropriate tone for your business. Many consumers are not just buying products for their functional value, but also for the associated lifestyle that comes with the product. However, remember to take image size into account at all times. Customers are more likely to get distracted and lose interest if the images take too long to load on a mobile or desktop device, potentially costing you a conversion.
Put the receiver’s name and address in the subject line.
If your email marketing service provides the option, it is courteous to use the recipients’ first names when communicating with them. This is especially true if you have kept a database of your customers’ information. This will make your emails seem less formal and more conversational. You can collect customer names by having them fill out a newsletter sign-up form and, of course, you already know the names of people who have bought from you in the past.
An exact replica
Successfully engaging your target audience requires determining the optimal copy length and style for them. To reiterate what has already been said, most people are reading their emails on the go, on their mobile devices, and as such are not interested in reading a short story with each email they receive. A call-to-action (CTA) button should be included at the end of every eCommerce newsletter you send out, along with a catchy title, an engaging subject line, the newsletter’s meaty body copy, and a call-to-action. Make sure your headline and subject line are interesting enough for them to continue reading. After that, zero in on the most important details. The Atlantic found that the optimal word count for a marketing email was between 50 and 125 words, and that a response rate of over 50% could be attained with this length. It is also not advised to write your copy in an overtly “salesy” manner; instead, this is an opportunity to emphasize conveying your brand’s personality. The call to action should take the form of a button with a succinct CTA line at the end of the piece, leading the reader directly to the relevant product page in your online shop.
To boost revenue, consider offering discounts or other incentives.
Offering a special discount or promotion in a regular e-commerce newsletter is always appreciated. Including a discount or other incentive in an email sent to either new or existing customers is a surefire way to boost business. Incentives can be sent to customers for a variety of reasons, including but not limited to: getting them to sign up for your newsletter, getting them to complete their abandoned carts, and rewarding your most loyal customers. Coupon codes, freebies with minimum purchase, or free shipping are just a few examples of incentives.
Newsletters, like the rest of online marketing, benefit greatly from segmentation. If you want your email subscribers to be interested in what you have to say and offer, you need to make sure you’re sending to the right segment. In addition, sending irrelevant emails to your list’s subscribers on a regular basis increases the likelihood that some of them will unsubscribe. Most email marketing platforms allow you to sort your subscribers into categories based on various criteria, making segmentation a useful feature. This will aid in the automation of your eCommerce newsletter campaigns and increase the delivery rate of your emails.
Never stop measuring and testing
Not everyone has an innate knack for email marketing, but that shouldn’t stop you. You can learn more about your customers’ responses to your emails by sending them a variety of eCommerce newsletters and tracking the results. In addition to tinkering with the email’s subject and body, you can also vary the time and frequency with which it is sent. After a period of testing, you should have a firm grasp on what resonates most strongly with your intended demographic. Keep your eCommerce newsletters fresh and exciting by regularly testing new ideas.
In conclusion
As you can see, there is a lot to think about when planning an eCommerce newsletter campaign. The best course of action is to conduct ongoing experiments to determine what approaches yield the best results for your company. Think about why your readers would be interested in your newsletter and how they might be accessing it. An improved ROI and higher conversion rates for your eCommerce newsletters are possible if you follow these guidelines.