If you want your dropshipping business to do well, you need to learn how to make a good cart abandonment email.
Research shows that the average rate of online shopping carts being left empty will be 69.82% in 2023. “Just looking around, didn’t want to buy,” “Didn’t trust the website with my payment information,” and “Extra costs too high” are some of the reasons why people don’t buy.
As the owner of an online store, you know that every cart that gets left behind is a lost sale. Even if you run personalized campaigns with relevant content and messaging, a lot of people who visit your site will abandon their carts.
Keeping this in mind, it’s important for businesses to pay attention to abandoned carts in 2022, especially if they don’t already have a plan for following up. In this article, we’ll talk about some of the best email marketing strategies for abandoned carts in 2022 and beyond.
Cart Abandonment Reminder
As we’ve seen, there are many reasons why a customer might not have finished a purchase. But remember that these aren’t the only reasons customers don’t finish their purchases. Some shopping carts get left behind for reasons that have nothing to do with your store or the costs of shipping or import taxes. For instance, if a customer started the buying process on their phone, they might have gotten a text message or phone call that made them forget to buy the item from your store.
Customers may also decide to wait a little bit or do more research before making a purchase. Some people may have had trouble with their internet connection, which may have caused them to leave their carts, but they may still want to buy your products.
The easiest way to get them to come back is to send them a reminder email and save their shopping cart on your website, or to show them the items they wanted to buy and give them a link to them.
Optimize Subject Lines
One thing to think about when making a cart abandonment email is, of course, the content, which is very important. However, the subject line is the first thing your audience sees when your message arrives in their inbox. A boring or generic subject line will turn people off and make it much less likely that they will open your email.
Open rates are one of the most important email marketing metrics because leads can only convert if they open the message.
The first step to making more sales with your cart abandonment workflow is to come up with better subject lines.
Emojis can make your emails seem less interesting if you use them too much, but putting one or two in the subject line might have the opposite effect. One of the best ways to improve subject lines is to add the name of the recipient to make them more personal. You can also change the sender name so that it is a person “from” your business instead of just the name of your brand.
Lastly, keep in mind that people will only look at the subject line for a few seconds before moving on to the next message in their inbox. Keep each subject line short and to the point to get their attention quickly and get them to read the rest of the email.
CTAs bring you, your store, and your customers together.
Calls to action that are well-designed can help you get more people to visit your site, which can lead to more conversions and sales. With just one click, a CTA button can take a customer straight to their shopping basket.
Most of the time, it goes in the middle of the email or at the end. In short, it’s the part of the email where you put a button that tells them what to do. CTA buttons can look different, but they all try to get people to go back to their shopping carts.
Reference Customer Feedback
Marketing emails are always about making sales, so if you want to make a good cart abandonment email, you might want to add feedback from happy customers. This can give your messages a lot more credibility. If the recipient reads a few good reviews, they are much more likely to think about buying the item or items in their cart.
When you can, try to find in-depth reviews that talk about the product’s value, features, or how it compares to similar products. Even if you just praise the item, it’s better to give useful information that answers common questions or worries.
Provide a Discount
These two tips are important for your abandoned cart email strategy because they will lead to more sales, but a simple discount is the easiest way to get a customer to change their mind. Even a small discount from the regular price will make them feel like they are getting a special deal.
Along with discounts, free shipping is another common gift that doesn’t cost much to give on each order. Research shows that discounts are the most common reason why customers open cart abandonment emails, and 5% or 10% off is a small price to pay for an extra sale.
Build Mobile-Friendly Emails
Emails used to be mostly read on computers, but more and more people are reading them on their phones every year. Because of this, your email about an abandoned cart should be easy to read on a variety of devices. In fact, nearly half of all emails are now opened on a mobile device. This means that smartphones and tablets are just as important as computers when it comes to writing emails for abandoned carts.
Modern marketing automation tools make it easier to make emails that look good on a wide range of devices and screen sizes. Almost every part of cart abandonment email campaigns depends on automation, so it’s important to find software that fits your marketing goals.
You can find display problems by opening your brand’s emails yourself or by making it easy for customers to let you know when they have problems. Don’t forget to check out your online store from a variety of devices to make sure there aren’t any problems for customers.
Cart abandonment emails are one of the best ways to use automation, so any brand with an online store needs to use them. These tips will help you write better messages for carts that have been left behind, which will increase the number of people who open them and lead to more sales.
Take your business to the Next Level
Now that you have perfected your cart-abandonment email strategy, you need to make sure that your customers don’t return your products once they get them.
You need to choose the right partner to work with if you want to avoid returns and keep your clients happy.
Whether you sell your products through dropshipping or import them into your own country, you need a supplier who can help you with all parts of the logistics process, from finding high-quality products to, if needed, helping you after the sale.
Now, there are probably hundreds or even thousands of suppliers out there who can get you the products you sell. However, not all of them can give you a full service and give you prices for the products and shipping that are affordable.