The eCommerce market is one of the most profitable and competitive markets in the world. After the global pandemic, many eCommerce platforms have had trouble finding a stable footing because there are so many storefronts. Recent research shows that global eCommerce sales grew by 27.6% in 2022 alone. Before making a purchase, 63% of online shoppers do research online.
No longer is it enough to have a stable eCommerce store and make sure it ranks well in search engines. If you really want to stay competitive in 2023, all you have to do is change the way you design User Experience (UX). Here are some UX writing tips and reasons why you might want to rethink your UX writing in the future.
Advantages of Writing Good UX Content
Why should you work on getting better at UX writing if your eCommerce store already sells great products? Despite what you might think, meeting customer expectations is getting harder and harder. Only 1% of customers said that eCommerce sites fully met their expectations, and 52% said that the main reason they left websites was because of how they looked.
In the past few years, UX design has become very important because mobile platforms like iOS and Android phones and tablets are becoming more and more popular. Millions of people want eCommerce to be easier to use and more streamlined, so now is the time to improve your UX content writing. You can make it easier to write great content for your product descriptions and landing pages by using tools like Trust My Paper and Evernote. Here are some of the most important benefits of getting better at UX writing in 2023:
- Getting relevant leads is easier.
- Better customer retention and loyalty
- Positive word of mouth on the web
- Made the site easier to use and find.
- eCommerce sales that bring in more money
Best UX writing practices to think about
Understand What Falls Under UX Writing
UX writing is a fairly new way to make content for the web, so its definition is still changing a lot. If you ask five web designers or copywriters to describe UX writing, you’ll probably get very different answers. What does UX writing on an eCommerce site look like?
- Popup windows
- CTA links
- Messages of success and mistakes
- Header and footer are site navigation elements.
- Send out alerts
- Disclaimers
- Instruction messages
- Labels and categories
- In fact, blogging and writing product descriptions aren’t really UX writing, but they do add to the UX of your site as a whole. But the above things should come first in your UX content writing if you want your visitors to be able to navigate your site easily.
Develop a Unique Style Guide
A style guide is a document that most businesses use to keep track of their images and text. Think of it as a document that tells you how to do everything for your eCommerce brand that has to do with content and design. A typical style guide includes your brand’s logo, the different ways it can be used, guidelines for the brand’s voice, and copywriting standards. This is the most important part of UX writing because it should explain which font families, sizes, colors, and other elements can or cannot be used.
In your style guide, you should have copywriting rules that say how a writer can break grammar, format paragraphs, and use jargon, among other things. It is very important to make a style guide for your eCommerce platform so that the whole thing looks the same and has the same message. If you don’t, five different copywriters will format your product descriptions in five different ways, which could mess up your UX writing, for example.
Format everything on your site.
As you make content for your site, you’ll want to format it as well as possible for both customers and search engine web crawlers. This is easy to do with the help of H tags, which tell readers and search engines how your content is organized. Every page on your site should have one H1 tag, followed by multiple H2 tags and the H3 and H4 tags for those H2 tags.
When you use tags to organize the content on each page, they will look better and be much easier for search engine bots to crawl through. You can write great content, subheadings, and lists for your pages by using tools like SupremeDissertations and Power Thesaurus. Then, adding H tags to these elements will make them much more user-friendly and improve the look and SEO of your platform.
Use keywords to bring attention to your USPs.
Every eCommerce platform that does well needs to have great USPs. Unique selling propositions, or USPs, represent the elements that are “unique” to your storefront. They are the best reasons why someone should buy from your online store instead of going to another. Do you ship things for free? Does your storefront have a safe checkout or a guarantee that you’ll get your money back?
All of these are possible USPs, and you can do anything you want with them. You should put your USPs in the header and footer, on your home page, and on landing pages, where they will get the most attention. People will be more likely to buy from you if your website has these elements, which will also improve the user experience (UX) of your website. Because of this, they are likely to share your platform with their social groups, which will increase the number of people who visit your site.
Don’t spend too much time explaining things.
To get the most out of UX writing best practices, you need to be professional and honest with your customers. This means that you should only tell them as much as they need to know to find their way around your website. The KISS method is often used to write UX content because it helps copywriters stay on track. “Keep It Simple, Stupid” pretty much says what it means.
You should keep your UX writing simple, on-topic, and as short as possible. Don’t try to explain everything too much and assume that your customers will understand. Avoid using too many abbreviations, jargon, or jokes that only people in your niche would understand. You will have written great UX content if you can use KISS, write short, easy-to-understand content, and still get your point across.
Getting better at writing for UX
The best way to use UX writing well is to work on making it better all the time. Over time, your eCommerce platform will have new and interesting products, sales campaigns, and lead funnels. It’s important that each new page on your website follows the same UX writing rules and creates a smooth journey for your customers. Studies show that 88% of online shoppers won’t go back to a site with a bad UX, and 70% of businesses fail because of a bad site’s usability.
Stay true to the mission of your eCommerce business, focus on your niche, market your products honestly, and don’t rely on clickbait, popups, and spam. Over time, word of mouth will bring new leads to your landing pages, and if your UX writing is good, it will be much easier to convince them of your value.