One of the biggest worries brand owners have these days is that their brand will become unknown or mistaken for something else. Some brand logos are easy for everyone to recognize, but for millions of other brands, it’s hard to make their own unique appeal.
Obviously, if you have a lot of competition in your field, it could be harder to get people to know and recognize your brand. With unique ideas for brand promotion and recall, you can definitely make your product stand out in the market.
Things to Know About Promoting, Making People Aware of, and Recognizing a Brand
Before we make you familiar with various brand promotion and awareness strategies, let’s get to know about some key terms first.
Brand recognition: This just shows how your brand would be known by your target customers. Having a unique logo or brand colors isn’t enough to get people to remember you. You also need to have a unique tone.
Brand promotion: This comprises various marketing and sales tactics that you can follow to promote your brand. It includes a lot of different ways to promote your business both online and off, so you can easily reach your target audience.
Once you’ve worked to make sure people know about your brand, you can use brand recalling practices. As a result, it will make your customers be “aware” of your brand ideas, vision, goals, products, new launches, and so on.
Here are six smart ways to make your brand stand out.
If you want to stand out in the market and be different from your competitors, then you need to work on various brand promotion and recognition practices, like the following:
Have a Consistent and Unique Brand Tone
First, you need to make sure that your brand has a unique quality that makes it stand out from the other brands on the market.
To do this, most of the brands take the assistance of design and color theory to come up with their logos, websites, fonts, and other marketing content.
For example, using the color green would make your brand look more stable and calm, while using the color yellow would make it look more fun and upbeat. Using the same idea, you can also try to figure out what kind of feeling you want your brand to show.
If you want to make your brand look more fun, you can also use colors that don’t go together, like Google or Tide. Still, you should use your brand colors in all of your marketing materials, social media posts, website content, etc., so that your brand looks the same everywhere.
Make sure your brand is easy for people to remember.
Before you start coming up with ideas for brand promotion, make sure you have all the creatives and marketing materials you need.
Most experts say that you should start with a more consistent plan so that you can make a quiet entrance into the market.
Google is one of the best examples of how keeping things simple can help people remember a brand. Even though the company sells more than one product under the same brand name, each one is different and easy to spot (like Gmail, Google Drive, Google Maps, and so on).
Figure out who you want to reach.
Once you have a consistent tone for your brand, you need to think about your customers and how you can get brand recognition. For this, you need to find out as much as you can about your customers so that you can easily find them.
Some brands should be able to find their ideal customers more easily than others. Let’s say you have an online store where you sell clothes for kids.
In this case, you would know that your target customers would be parents of young children who want to buy clothes for their kids.
On the other hand, it can be hard to find a specific target audience if you are selling smartphone covers or furniture.
Try to focus on your target market and run specific ads and marketing campaigns to get your products in front of them.
Create loyalty and referral programs.
One of the best ways to get people interested in your brand is to offer unique referral and loyalty programs.
In this, you just give your current customers a reward for sending you new customers.
For example, you could give them discounts, coupon codes, or money they can use in your store. Also, the rate of conversion for referrals is 70% higher, making them one of the best ways to get new customers.
In addition to a referral program that keeps going, you can also come up with a way for your loyal customers to earn reward points.
Let’s say you would give your customers cash in the store if they spent over a certain amount.
You can also offer them insider sales or let them know about new products before they come out. This will make your customers feel more valued, which will have a direct effect on how many of them stay with you.
Use how powerful digital marketing can be
You might already know how powerful social media sites like Facebook, Instagram, and Twitter have become.
So, you shouldn’t think too little of these social platforms and should use them in the best way possible to promote your brand.
Follow these tips if you want to get good results from your digital marketing:
- Make sure you’re active on different platforms and that they all link to your website.
- Try to figure out which platforms will work best for you (where your target audience is most active).
- Instead of posting direct marketing content, try to come up with a plan that includes creative and informative posts as well as direct marketing posts.
- You should try to interact with your audience on social media sites, which will help people recognize and know your brand.
- You should also focus on content marketing (through blogs) and search engine optimization, in addition to social media platforms.
- Most importantly, make sure you include links to your store and products so that people can go from social media sites to your online store. You can also sell your goods directly on social media sites like Instagram and Facebook if you want to.
Don’t Overdo It
Lastly, you should market your products in a way that is consistent and subtle. Let’s face it: we all get a lot of emails and messages from some brands, sometimes so often that it gets annoying.
Remember that the goal of your marketing plans is to get people to know and recognize your brand. You can do this through social media, search engines, paid promotions, ads, influencer marketing, cross-branding, and a lot of other ways. But if you do it too much, it could hurt your efforts to promote your brand, and people might get tired of it after a while.
This is the end of this interesting post about different ways to promote a brand and make people aware of it. Working on different ways to get people to remember your brand will take time, but it will be worth it in the long run.
After all, it will help your online store stand out from the rest and give it a unique feel in the market.
You can follow the tips above and also get help from a reliable dropshipping service like dropship-empir to offer your customers a wide range of unique and interesting products.