If you have an online store, you may already know how important it is to pay attention to sales. After all, you make more money when you sell more products.
The good news is that you can easily boost your store’s overall sales by using some smart strategies. Here, I’ll tell you about some of these tips from experts that can help your store make more money overall.
What is sales volume, and how do you figure it out?
Simply put, sales volume is the number of products you’ve sold over a certain time period. If you are selling a service, the volume can show how many gigs you have scheduled.
Let’s look at an example to see how this works. Imagine you have an online store where you sold 100 units of a single product in a month. Now, 100 copies of that product are sold every month.
You can also figure out how well a certain product is selling. Let’s say you sell 100, 50, and 50 units of products A, B, and C in your store. The percentage of sales of product A as a whole would be: (100/200) x 100 = 50%
The formula would be: (number of units sold for a product/number of units sold in total) x 100.
Obviously, the metric makes it easy to check your net sales and see if you are making money or not. In addition to being an important part of the overall revenue formula, it can also help you predict future sales.
How to make more money from your online store
Here are some tips from experts that have been tried and tested and can help you make more money from your online store.
Know who you’re writing for
Before you start marketing, you need to take a step back and figure out who your customers are. Who do you think your ideal customer is for your products, and what problems do they have?
The best way to do this is to do some research on the market and create customer personas. This will help you learn more about how your customers like to buy and which sales channels to use. You can also divide your audience into different groups based on their age, where they live, their gender, and other factors.
Pay attention to abandoned carts
You may not know this, but carts that are left empty can be a big problem for your sales channel. If a customer gets to the checkout page but doesn’t buy the item, the problem needs to be fixed.
You can come up with different ways to find those carts that were left behind. For example, you can send them emails about your products with messages, alerts, or reminders. Some companies even send their customers extra discounts to get them to buy from them.
Use different ways to sell and market your products.
Marketers often make the rookie mistake of only using a few ways to sell and market their products. After you know who you’re trying to reach, you should carefully choose the best ways to reach them.
For example, if your target audience is young women in their 20s and 30s, you should use Pinterest and Instagram. You can reach your audience through more than just social media. For example, you can use video or email marketing.
Think of specific things to market.
You may already know that there are different stages of the marketing funnel that depend on how your customers think. So, when making your content marketing plan, you should pay attention to each step.
Most of the time, blogs, videos, and social media posts can help you spread the word about your brand and get people interested. You can also use emails, free trials, referrals, surveys, etc. to make people want to act and want what you have to offer.
Use the best SEO techniques.
Search Engine Optimization (SEO) is often thought of as the marketing hero who doesn’t get enough credit. Search engines can help you pull customers to your products, while social media is more of a “push” marketing method.
There are a lot of SEO tools and methods you can use to improve your results. Experts often say that an online store should have a blog that is just for it. So, you can easily reach your audience, talk to them, spread the word about your product, and also use SEO techniques.
Make sure the interface is clear and easy to use.
You need to take some extra steps to make sure that your store’s user interface (UI) works well. It’s a good idea to keep the design consistent and easy to use as a whole.
You need to think like your audience does so that even a new customer can find their way around your store. You can also test different design elements with A/B testing and use different icons or emojis to make your store even friendlier. Also, you should make sure that your online store works well on mobile devices so that anyone can use it easily.
Use sales and promotions at the right time
It goes without saying that having regular sales and discounts can help you sell a lot more in your store. You can set up quarterly and yearly calendars ahead of time to plan sales for holidays and other special times. In this way, it’s easy to get people excited about an upcoming sale through different marketing channels.
Also, you can create unique events for your platform, like a sale at the end of the season or your store’s birthday. You could also start the sale with your current customers, which could help you keep them as customers.
Use customer stories to build trust in your brand
Let’s face it, we all visit online stores sometimes and aren’t sure if they are legitimate or not. This problem comes up a lot for dropshipping stores, especially when they are just starting out.
So, the best way to get your visitors to trust you is to share customer reviews and stories. You can put them on the pages for your products so that your leads can see what other customers thought of them. There are also plug-ins for social media integration that can make customer reviews more interactive.
Figure out which of your products sell the most.
This is another good idea in the book that you can use to make more sales. The famous 20/80 rule says that 80% of an online store’s income comes from 20% of its best-selling items.
That’s why it’s very important to start by finding your best-selling items. After that, you can just make them more visible in your marketing campaigns and put them at the center of your sales channels. It will also help you decide which of your products are the best and keep an eye on their quality through customer feedback.
Don’t forget to market via email.
Focusing on social media and search engine marketing is good, but you should never forget how powerful email marketing can be. With a few smart tools, you can easily reach millions of people’s email inboxes. It can help you meet all of your marketing needs, from spreading the word about your brand to making more sales.
Make sure that you follow up with your leads.
Retargeting your customers can help you increase sales in a number of ways. Think about what would happen if a potential lead came to your store but couldn’t finish their purchase. So, you can send them emails, alerts, or paid ads to remind them to come back to your store and finish their purchase.
Be honest and quick to respond.
Last but not least, be honest with your customers if you want them to trust you. Many dropshipping stores get into trouble these days for a number of different reasons. To stop this from happening, you can come up with clear rules and communicate them to your audience. Also, make a customer service channel that is easy to use so that you can answer all kinds of questions on the go.
With dropship-empire, you can get more out of your dropshipping store.
One of the best ways to make more sales is to improve the catalog of your store. You can do this with the help of Dropship-Empire, which is the official dropshipping solution for AliExpress.
- You can make a free Dropship-Empire account and look at thousands of products all in one place.
- You can save time by entering the details of a product and using its Supplier finder feature. This will make it easy for you to choose the best-rated supplier for the product.
- Dropship-Empire also has a number of features that let you automatically sync tracking numbers or check on the status of an order.
- Through Dropship-Empire, you can order a lot of products at once, set up bundles, map variants, manage your stock, and do a lot more.
- WithDropship-Empire’s powerful feature, you can run more than one dropshipping store. It works with popular platforms like Shopify, WooCommerce, and Wix.
I’m sure that this guide will make a big difference in how much your online store sells. First, I would suggest getting used to the idea and going over all the basics.
Later, you can try all sorts of sales and marketing strategies to make your products more visible, which can increase their sales. Aside from that, you must also have a great catalog of products to show. This is easy to do with the help of Dropship-Empire, which is the official dropshipping solution for AliExpress.