Search engine optimization is well-known as one of the best ways to market a product online and get direct customers. SEO is great because it lets us get leads and customers from a relevant pool in a natural way.
So, if your store is hosted on Shopify, it will be easy for you to do some smart SEO. Here, I’ll tell you about some tried-and-true Shopify SEO tips that can help you easily get more leads.
What is SEO and why does it matter?
Say you want to buy shoes for men on the Internet. Now, you might look up similar keywords on Google or another search engine. Here, you can see that some results would be at the top of the first page while others would be on the next page or pages after that.
Well, SEO is the process of making sure that your store’s web pages are optimized for the search terms that your potential customers use. Search engine optimization is a set of different things you can do to help your website and other pages rank higher on search engines. Here are some reasons why it is important for your online store to use SEO:
Relevant
SEO has been thought of as one of the best ways to market for a long time. Every day, millions of people use search engines like Google to look for terms. This is a great chance for you to reach out to them.
Extensive Pool
The best thing about SEO is that it’s easier than ever to find and target your audience. You can reach a wide range of your targeted leads by using tools like Google or Bing Analytics.
Effective
SEO is different from social media marketing because it uses a pull strategy instead of a push strategy. People who search for relevant terms are already interested in buying your products, which makes it easier for you to get more leads.
Free
There are paid and premium services for search engine marketing, but you can get started for free. You can even get a lot of traffic for free if you follow some smart Shopify SEO tips.
Follow these smart and effective Shopify SEO tips
Now that we’ve talked about the basics, let’s talk quickly about some smart Shopify SEO tips and tricks that you must use.
Setting up SEO tools and methods
There are some things you need to do before you can start using advanced SEO techniques. There are a couple of Shopify apps that can help with this that are easy to find. You can also use tools like Google Analytics that aren’t part of Shopify and link them to your account.
- Make sure you have a custom domain if you want your SEO to work better.
- You can get a free Google search console account and an analytics account by going to their websites.
- After that, you can link it to your Shopify account with the tag manager and start working on different campaigns.
- Google Analytics also has a section just for reporting on eCommerce, which you can turn on from your dashboard.
- Set up your store’s Robots.txt file and send its site map in a format that search engines can read to them.
Do research on dynamic keywords
Great! Now that you have set up the basic SEO tools you need, you can get to work. Before you write SEO-friendly content, you should do a lot of research on keywords.
Tools like Google Analytics, Adobe Analytics, Moz, Keyword Planner, and so on, can help you do this. Here, you can just type in any keyword by putting yourself in your customers’ shoes and thinking about what they want. Any reliable tool, like Moz or Google Analytics, will give you information about how often the keyword is used, how much competition there is, and other ideas.
Remember that keyword research is not something that you do just once. As you put your SEO plans into action, you should keep doing it. I think you should track the results of your work so you can focus on the right keywords in the future.
Follow SEO best practices in general.
Now that you have a list of keywords that are useful for your web pages, you can start using them. Even though there is no rule of thumb, these Shopify SEO tips will help you get results faster.
- Think about using your keywords in different ways in blog posts, product pages, and other content on your website.
- You should always have one main keyword and a few other keywords on a web page.
- Try to use the focus keyword in the title, meta description, and first 100 words of the blog or product page’s content.
- In addition to the content of your page, you should also try to include the keyword in the URL.
- Make sure that all of the images on your online store have names and that their alt text includes the focus keyword.
Don’t sell the same thing twice in your store.
This is something that a lot of new people who run dropshipping stores have to deal with. Say you sell something that comes in different colors or sizes. Most store owners think about making separate pages for each product, even if some of the content on those pages could be the same. In the long run, this could hurt you because Google might punish you for having duplicate content on your store.
The best way to avoid this is to use Shopify or dropship-empire to set up variant mapping on your store. You can just link the different versions and let users choose the best one in their favorite color or style. If you still want to have separate pages for each product, you might want to think about making each page’s content unique.
Change up your content
This is another great SEO tip for Shopify that would let you see results right away. On your Shopify site, you can do more than just list your products. You can also write different kinds of blogs.
This means that your targeted keywords can be used in more than one way. You should put keywords on your website’s product list and other landing pages if possible. You can also write blog posts that are directly related to your domain. This way, you can keep your audience interested, spread the word about your brand, educate them, and so much more.
Use Shopify apps that help with SEO
As you can see from the list above, the Shopify app store has a lot of tools. Yoast SEO, for example, is one of the most popular and useful tools that you can add to your Shopify store. It can be added to your dashboard and gives you a do-it-yourself way to improve your store’s SEO without having to deal with technical issues.
You can find both free and paid apps like SEOAnt, SEO Booster (an excellent Shopify SEO app by Secomapp), Smart SEO, SEO King, Plug-in SEO, and many more in the Shopify store.
Linking inside and outside the site
Even though on-page Shopify SEO techniques are important, don’t forget about off-page ones. To improve the overall page ranking of your online store, it is best to get a number of backlinks from reliable sources.
First, you can think about linking web pages between different products and blogs on your own site. You can also try to get do-follow links from outside sources that have something to do with your products. These real backlinks will not only help you get leads from other places, but they will also raise your store’s domain authority.
Make SEO Audits.
Lastly, I would suggest doing SEO audits on a regular basis to find any holes in your strategy and figure out how much money it is making. You can do the same thing with any tool you can find or by getting in touch with professionals or agencies outside of your company.
An SEO audit is a thorough look at your online store based on things like how mobile-friendly it is, how well it handles load, how good the content is, how well it is optimized on-site, and so on. You can do annual audits to help you make decisions about your Shopify SEO based on data.
Use dropship-empire to get ahead of your competitors
Even though good SEO will help you get more leads, you still need to have some interesting products to meet their needs. You can do this with the help of dropship-empire, which is a dropshipping tool you have to try.
- AliExpress runs dropship-empire, and you can connect it directly to dropshipping tools like Shopify, Wix, and WooCommerce.
- On dropship-empire, users can sign up for an account for free and then look at products from hundreds of sellers in different categories.
- It also has an automatic supplier finder that lets you choose the most profitable supplier for each product by hand.
- There are a lot of advanced features that can help you run your store, such as the ability to buy in bulk, map variants, bundle products, and more.
- You can also save time with its automatic features, like updating order statuses or syncing tracking numbers.
Your turn!
After reading this guide, you should be able to see how SEO can help you market your products. Since these SEO practices won’t cost you anything, you can use them right away to improve the online marketing of your store.
You should always use these Shopify SEO tips to get long-term results, but you can also run SEO ads to get results right away. You can also use a reliable tool like dropship-empire to give your dropshipping store the right tools and backend support.