More than 80% of Instagram users follow at least one brand account. There are more than 25 million brand accounts on Instagram. If we look at the top 100 brands in the world, 90% of them have a clear presence on Instagram.
So, if you also want your brand to grow, you should come up with a good strategy for branding on Instagram. With Instagram marketing, you can also make more sales and reach a larger audience.
Why Is Instagram Marketing Important
Before we talk about some of the most important Instagram branding strategies, let’s quickly go over why you should use Instagram to promote your online store.
You should already know that social media sites like Facebook, Instagram, Twitter, and Pinterest have a huge effect on how people choose to spend their money. Though, more than half of all social media users would like to learn more about a brand before buying something from it.
So, if you have a clear presence on Instagram, it will be easy to spread the word about your brand and reach more people. In the end, social proof and collaborations are now a big part of how customers decide what to buy.
You can also drive more sales to your online store by using Instagram to run ads and run specific marketing campaigns.
Follow these tips and tricks for marketing on Instagram
Even though there are millions of brands on Instagram, they don’t all use social media the same way. If you want to market on Instagram and get results that have been shown to work, then follow these tips right away:
Have an Instagram account for your business
Instagram has made a Business Account feature to make it easier for brands to manage their online presence.
If you have a regular account, you might want to switch to a business account instead. It will help you learn more about your audience and give you control over your marketing content, all in one place.
Find out more about the people you want to reach.
The next step in Instagram marketing is to learn more about the people you want to reach. Once you have switched to a business account, you can go to the “Followers” section to learn more about your audience.
For example, you can learn about the main types of people who follow you. You can also find out how old they are, where they live, and when they are most active. This will help you make better content for your audience.
Show off all of your products.
Great! Once you know who your followers are, you can start making content that will be interesting to them. The main point of your Instagram branding strategy should be to show off your products on your page.
Your Instagram page can have a mix of everything, from photos of your products to videos showing how they work to creative photos and paid posts.
This way, you can use photos and videos to show a wide range of your products and how they would be used in the real world.
Make a plan for different kinds of content.
A lot of people make the rookie mistake of only promoting their content through Instagram posts. In the past few years, Instagram has given us so many ways to interact with our audience through stories, videos, reels, and so on.
When planning your Instagram marketing strategy, you need to carefully separate your content for different channels.
For your posts, you should have some standard photos and videos, but you should also work on stories, carousel ads, and reels to make your content more accessible.
Send people to your website.
One of the best things about Instagram branding is how easy it is to send people to our website. You can also add tags for specific products to a post, in addition to putting a link to your website in your profile.
Anyone can just tap on the item to turn on the tag that shows information about it. Now, they can just look at the item on your website and buy it in any way they want.
This would make it easier for you to not only show off your products on Instagram, but also get more people to visit your website.
Think about putting up ads on Instagram
If you want to see results right away from your Instagram marketing, you can also run sponsored ads.
After getting a business profile on Instagram, you can create ads for standard posts or stories. You can also make a single post or a carousel ad with several posts.
Sell your goods directly on Instagram
A lot of brands complain about how much it costs to get people to visit their website through IG advertising. If you want to make the most of it, you might want to think about selling your products right on Instagram.
You can do this by making an Instagram business account and uploading your product catalog. You can also use tools like Shopify that are made just for selling on Instagram to help you sell your goods.
There are also built-in ways to add payment gateways to Instagram so that people don’t have to go somewhere else to buy something.
Think about working with influential people
Instagram is also great because it makes it easier than ever to work with other people. Influencer marketing can help you promote a new product or find a niche for an existing one, no matter what you’re trying to do.
Around 49% of social media users buy a product after a relevant influencer suggests it. This shouldn’t come as a surprise.
So, if you want your Instagram marketing strategy to work well, you should think about working with influencers in your industry.
Instagram recently added a “Paid Partnership” feature that lets influencers tag the relevant brand in a post. This will help you get more attention and reach out directly to the people who follow your influencer.
Talk to the people who are watching.
Most importantly, don’t be one of those brand managers who just posts content on Instagram and rarely interacts with their audience. Remember that your followers would love to hear from you and talk to you.
Your turn
This post should have taught you the basics of Instagram marketing and how to use the platform as a key tool to make more sales.
Branding on Instagram is more about giving your account a unique look, but you should also use it to promote your products.
Instagram has a lot of features that will make it easy for you to reach your target audience, get leads, and promote your online store in more ways than you can think of.