If it’s hard for you to get new customers for your online store and you’ve already tried everything you can on Facebook, Twitter, and Instagram, you might want to try something else.
Well, besides these big sites, Pinterest is also thought to be one of the best ways to get people to visit your online store without paying for ads. The best thing about Pinterest is that, unlike Instagram or Facebook, you don’t have to follow a strict marketing plan.
Let’s learn more about marketing on Pinterest and how you can use this very useful platform to your advantage.
Why Should You Pay Attention to Marketing on Pinterest?
If your online store sells clothing, accessories, drinks, or other similar items, you should definitely focus on Pinterest. Millions of people are already looking for similar products on Pinterest, which can help generate leads directly.
As of now, Pinterest has more than 450 million active users every month, and it has added more than 100 million users just in 2023. About 60% of the platform’s users are women, and the number of Gen Z users grew by 40% in the past year.
Also, more than 30% of all Pinterest users are women between the ages of 25 and 34. So, if that’s the kind of person you want to buy from your online store, you should use Pinterest. In addition to making you more social, being on Pinterest can also help your SEO.
Best Ways to Market on Pinterest to Get Proven Results
Now that you know how important Pinterest marketing is, let’s try to figure out how we can use it to promote brands, get leads, and other things.
Use a strategy that is S.M.A.R.T.
Before you start posting on Pinterest, you should take a step back and think about your overall marketing plan. You can do this by using the SMART method, which stands for these things:
- Specific: Focus on the products you want to show off on Pinterest and know who you want to show them to.
- Measurable: You should come up with a way to track how well your marketing strategies work (via Pinterest analytics).
- Achievable: Make sure that the goals you set for your marketing plan are realistic and doable.
- Relevant: It should be about your products, brand, and the platform you want to reach (Pinterest).
- Time-Bound: It’s best to make plans for the next week, month, and year that are limited by time.
To come up with a SMART Pinterest marketing plan, you should know who you’re trying to reach and do a competitive analysis to see what other people in your field are doing.
The key is to be consistent.
When it comes to Pinterest, it all depends on how often and how often you post. Most experts say that you should schedule between 5 and 10 pins at first and then work your way up to 3 to 5 pins per day.
Remember that consistency is the key to growing your presence on Pinterest. After all, no one wants to follow a Pinterest account that isn’t being used.
Even if you don’t have any new content to pin, you can still make old content more interesting by changing parts of it, grouping images together, or making copies of them more active.
If you look at H&M’s Pinterest account, for example, you can see that there are multiple pictures of the same product. Even though the product is the same, it is shot from different angles and posted as separate pins to get more attention.
Make a plan for different types of content for Pinterest
Let’s say you’ve been posting the same kinds of pins on your Pinterest account for a while. If you do this, your audience might get tired of seeing the same kind of content in their feed.
So, you shouldn’t stick to one type of content on Pinterest. Instead, you should come up with a variety of plans. If you go to Nike’s Pinterest page, you’ll find a lot of different kinds of content.
You can put all kinds of content on your page, like pictures of your products, videos, links to your campaigns, and other visuals.
Make sure your content is Pinterest-friendly.
A lot of people make the rookie mistake of posting the same pictures and videos on Pinterest as they do on other sites. If you want your Pinterest marketing strategies to work better, you might want to optimize your content in the following ways:
- Almost 80% of the people who use Pinterest do so on their phones. So, to make your photos work on smartphones, you should keep their aspect ratios at 2:3. (vertical images).
- If you want to do better with SEO, you might want to make sure your Pins have copy that is descriptive and full of keywords.
- Always post high-quality videos and photos on your Pinterest account so that they don’t get pixelated.
- You can also add your brand’s logo to make sure that your content stays safe (in a tasteful manner).
- Most importantly, use text overlays, headlines, and other visual elements to get your audience’s attention right away.
Here’s an example of something Sephora has posted on their Pinterest page.
You can see how the text overlays and other parts of this post make it both interesting to look at and useful. It has also made it easier for the brand to show off a wide range of products in a single pin.
Try to make your content useful.
When planning your Pinterest marketing strategy, try to see things from the point of view of the people you want to reach. About 80% of people should go to Pinterest to learn something new, get ideas, or find a solution to a problem.
So, when you make a plan for what to post on Pinterest, try to include more pins with useful information. For example, if you go to Etsy’s Pinterest page, you’ll see that they have a lot of DIY and “How to” pins that lead to their blog.
Use Pinterest Analytics to help you.
If you want to get serious about marketing on Pinterest, you should switch from a personal account to a business account. Getting free access to Pinterest’s detailed analytics is one of the best things about having a business account.
After making a business account, you can just go to the “Analytics” section from the top navigation bar. Here, you can find out about the people who will be reading your work (like their age, gender, location, and so on).
You can also find out about your most popular pins, how many people have saved them, links to other sites, and other information. There are specific ways to run sponsored ads here, as well as ways to check on their health and performance.
Send people away from Pinterest.
As shown above, Pinterest is one of the best ways to get people to visit your online store without paying for ads. To do this, you’ll need to make sure you have rich pins with a link to your store.
You can look at this Adidas Pin, which was made to show off one of their products. When you move your mouse over the picture, you’ll see a link that takes you straight to the product page on their website.
Your turn
So, that’s it! If you follow this guide, I’m sure you’ll learn more about marketing on Pinterest and how to make the most of it.
By taking a few smart steps, you can easily keep a strong presence on Pinterest and use it to reach out to your most important customers and make more sales.
But if you want to find the best products for your dropshipping store, you should use a platform like dropship-empire.