It’s no joke to run a business. It was very true when our ancestors were alive. But now things are different. Dropshipping is the reason for this. You can sell products to customers, set your own prices, and build your own brand when you use dropshipping.
You don’t even have to pay for “stock” until you sell something
That’s right, it’s not hard to keep track of inventory. You also don’t have to rent a warehouse or package the items yourself. And even hire someone to handle shipping.
Isn’t that wonderful?
You only need to market your business to get people to visit your site.
You’ll be surprised at how easy it is to get a dropshipping business up and running. People probably want to get into ecommerce because it’s easy to start up.
Most importantly, dropshippers can make more than 50% more money than sellers with their own stock. In fact, dropshipping is the way that 27% of online businesses work.
It means that there’s a lot of competition, and it’s only going to get worse.
So, if you want to stay in business and make a lot of money, marketing is the way to go.
In this article, I’ll show you some good ways to market your business. With these tips, you can make a successful dropshipping marketing plan for 2023.
Let’s start…
marketing ideas that will take your dropshipping store to the next level
Set up a dropshipping store that sells a lot of items.
Don’t go so fast!
Before we get started with our marketing plans. Make sure that your website gives people a reason to stay and buy something.
No one wants to spend time on a website that looks sketchy or like it belongs to another new business.
You don’t want your website visitors to think that, right? If not, let’s talk about how to make your website look impressive and professional.
Find a theme for your dropshipping store that makes it look great. Still, the first impression is the one that sticks.
Also, make sure the theme moves quickly. No, make sure it is very fast and works with digital devices.
Say goodbye to any theme that doesn’t have these two important parts.
Websites that take a long time to load or don’t work on mobile devices make people unhappy. And I don’t think that’s something you’d want to do. So, think about your theme.
Now, let’s talk about the product page, which is the most important page on your site.
A visitor looks at the pictures to decide what to put in his cart. Do you think that pictures that are grainy or hard to see will make him want to buy the products?
So, put photos on your website that are professional and of good quality. Take pictures of the product in good lighting and from different angles. It will help the people who come to the store see the items better.
When we talk about guests, a very interesting question comes up:
Where will the people come from?
You’ll get visitors from Google.
So, sit back and put on your SEO marketing hat because we’re going to talk about…
Getting better at SEO
How can you improve your SEO and ranking the quickest?
There is no easy way to improve SEO, which is a shame. It’s an investment that will pay off in the long run with good traffic to your website.
People use Google to find out what to do. And Google always gives users results that are very useful. Wouldn’t it be great if the biggest search engine showed people your website?
Think about how much and how good of traffic you’ll get. High organic traffic from people who really want to buy what you’re selling.
So, how do you get on the SEO train to rank higher?
By blogging!
Make and share articles that are interesting and relevant to your niche. To make it more interesting, add relevant pictures, videos, and infographics.
Long-tail keywords will help your ranking if you use them in your content.
For example, instead of writing “silicone plates,” you could write. Use the words “best silicone plates that are good for the environment.”
Do thorough research on keywords. It will help you find the words that people who might buy your products use to look for them online. Then you can add it to your content to improve your SEO.
When people come to your website, get their email addresses so you can market to them through email.
Yes, EMAIL MARKETING…
Get ready to use email marketing
Does your dropshipping website get a lot of traffic?
Great! Don’t let them go unless you have their email addresses. You can stay in touch with them by sending them emails with deals, promotions, and news. Make sure to add a call to action and your business phone number.
For example, the Debutify theme has over 47 add-ons, and one of them is Newsletter Pop-up. This is the add-on you need to get the email addresses of your customers.
But why would your clients give you their emails? I’m sure they don’t want to get emails about sales. Customers are always interested in free stuff and discounts, though.
Give your visitors a coupon code or free stuff in exchange for their email addresses. Use their emails once you have them.
Sort your list of subscribers into groups based on their age, gender, and interests. It will help you choose the best messages for each group segment and send them.
For example, you can send an email to your male customers telling them about jackets that are only available for a limited time.
In the same way, if you have a sale on clothes for women, you can let your female customers know about it by email.
…is next on the list.
Making friends
It’s my favorite way to market something.
The results of social media marketing are promising, and it doesn’t cost a thing. If you’re not on social media, you’re doing your business a lot of harm.
So, make sure that people can find your business on popular social networking sites.
Because these social networking sites are a goldmine for getting new leads. It’s where you can reach people who might buy from you. If, for example, you use WordPress to run your online store, you can use a WordPress Survey Plugin to make surveys and forms that will help you learn more about your customers and keep them interested in your website.
This is how:
You can tell your audience about yourself and your products. And get them to want to check out your website.
Still don’t believe what I’m telling you?
Here are some facts to back up what I’m saying:
- 4.48 billion people use social networking sites every day. It’s 56.8% of the world’s population
- 99% of people use their cell phones to get to social networking sites.
- On these sites, people spend an average of 2 hours and 24 minutes per day.
So, what are your thoughts?
Are you ready to let millions of people all over the world know about your business?
If so, you should start making great content for your readers. Talk about your brand and the products you sell. Don’t talk too much about how great your product is. (Sad but true!) No one cares about it.
Talk about what problems your product will solve, how it will help people, etc.
Share the stories behind your brand and what goes on behind the scenes to get more people to follow you.
Do you want to get more people to follow you on social media right away?
Try marketing with influencers…
Work with a well-known person
Influencers on social media are people who make content in a certain niche.
For example, every person who likes to wear makeup knows who Huda Kattan is. She is a well-known Instagram user. Her area of expertise in writing is “beauty and makeup.”
The next person is Murad Osman. Forbes says he is one of the most influential people in the world. He has an impact on travel. And has a lot of natural fans. People pay attention to his account and trust what he says.
So, influencer marketing is the way to go if you want to reach more people.
Find the most important person in your niche by looking for them. Let’s say you sell makeup products. So, you’ll need to find people with a lot of followers who make makeup tutorials. Or, if you sell fitness gear, you’ll need to work with fitness fans who have a lot of influence.
Tell them about your idea and plan your budget. The rest is up to the people who have power. They’ll make content, talk about your products, and link to your profile and website under their post.
Followers can go to your social media accounts and website to find out more about you or to buy your products.
Do you want to get the most out of both SEO and influencer marketing?
Of course, yes! Who would turn their back on such a great plan?
Check out the next strategy and see what it can do for you.
Making money with videos on YouTube
After Google, YouTube is the second most visited site. It has more than 2 billion users every month.
Do you know what’s so amazing about YouTube? People use it every day to watch more than 1 billion hours of videos.
It’s not a mistake. I’m not kidding.
So, what’s keeping you from joining this platform?
Why not make videos for the people you want to reach?
If you want to get people to buy your product, videos are a great way to do it. In fact, 90% of people who watch a video about a product decide to buy it.
So, make interesting videos that show how users can benefit from your product before they buy it. Cover all the questions and worries that your potential customers might have.
Check out what Samsung does. This video is very interesting and NOT BORING at all!
What’s the best? It answers all questions about the product and makes people want to buy it right away.
You don’t like making videos? No problem!
Find some well-known YouTubers in your niche and talk to them. You can work with them and send them your products, and they’ll make great videos for you.
Make sure a vlogger has a lot of active subscribers before you agree to work with him or her. You can also use a service that makes dropshipping video ads to buy cheap product videos that you can use on any platform, including YouTube.
Now…talk let’s about our last plan.
This plan requires you to take out a little bit more money.
Yes, you did guess right! It’s…
Paid Ads
The tips above can help you get prospects interested in your dropshipping business. But paid ads are a sure way to get a lot of people in a short amount of time.
What makes paid ads different from other ways is:
Paid ads get people to come to you. In other methods, you have to find your audience and talk to them.
So, why not spend a little to bring people who are likely to buy to your website?
Ads on Google, Facebook, and Instagram are all effective ways to get high-quality leads to your website.
Instagram and Facebook are like the ads you see in magazines and on TV. When people turn the pages of a magazine or surf the channels, BAM!
They see a great ad for a product.
The ads on Facebook and Instagram do the same thing. They’ll show the ads to potential customers as they aimlessly scroll through their feeds.
On the other hand, Google ads are similar to paid newspaper ads. When a user types a search query into Google, ads show up on the results page. Paid results come before the results that are not paid for.
So, if your SEO is working, paid ads will make sure that your website is at the top of the page of results.
And don’t be afraid. I promise that these ads won’t make you go broke. You can decide how much you want to spend and start your advertising campaign.
Raise your dropshipping game… RIGHT NOW!
So there you go!
Easy and effective ways to market your dropshipping business in 2023.
The ecommerce market is now very competitive. To turn a prospect into a customer, businesses have to compete with hundreds or even thousands of other brands.
Don’t forget about marketing if you want your business to do well and not fail like so many others.
Use the above strategies to find good leads, boost sales, and make money…
And make your dream of being a business owner come true.
Good Luck!