SEO, which stands for “search engine optimization,” is useful if you want to get more people to visit your website for free. With SEO, your pages will show up among the first results on Google’s search page, which can easily lead to new customers for your online store. In this article, we’ll show you how important SEO is and give you some tips on how to make it better.
How things get done
Many people probably use search engines like Google, Bing, and Ecosia by typing a question into the box and waiting for a page that matches their question exactly. So, this is pretty much how it works.
A search engine has a program that looks through data to make an index. This index is helpful because it puts the results in order so that the page with the best SEO is at the top. The optimizations help the search engines figure out which page is most relevant to a person’s search. So, you need to start working on SEO for your sites so they show up at the top of people’s search results. Also, you don’t have to pay anything because that’s not how search engines work.
How to make your SEO better for search engines
Your online store will do better if you improve your SEO, so you have to do it. Our tips will help you get more sales from your online store and blog posts (in case you have one on your platform).
The name of your web store
People will be more likely to remember your online store’s name and not confuse it with another one if it has a unique name.
Names of your products, pages, and blogs
Always think of an interesting title. This is what will make people want to click on your page. But it’s very important to use the keyword in the title, because that makes it easier for search engines to find the most important part of your products and texts (because the keywords will also appear several times in your descriptions and content too).
Meta Description
The meta description is a short description of your text or product that will show up in search results. It also needs a call to action, just like your title, because people will read this part before deciding whether or not to click on your product or text. One more important thing is to include keywords in the meta description, because this makes the search engines’ jobs easier. As you can see from the example below, our meta-description for the article What to Sell in Autumn 2020? This is how it looks.
The Text
Your blog post’s text and its descriptions should also have a few important points.
First, you should try to answer the question or write about the goods or topic that your title indicates. It is very important because people will be able to find them when they are doing research, which will help them understand the subject.
Google also checks to see if people who searched for the product or question stayed on your page for a long time. This shows that you have good answers and didn’t just use keywords to get people to click on your page without giving them anything useful.
So, you must provide high-quality content if you really want to show that you and your niche are trustworthy and important. How does that work? Let’s see some tips:
- Don’t forget what you’re writing about.
- Use the keywords to help you figure out what your product or topic is about.
- If you write about things that don’t matter, people will quickly get bored and leave your site.
- After you’ve written your descriptions and texts, read them over again. Maybe someone else’s opinion can help you improve some parts.
Attributes for Alt
This is important if your images don’t load for any reason, like if your page is hard to connect to or if the image has been removed. Even if there is no picture, the search engine will still know what your text is about. You should definitely focus on giving good descriptions of your pictures, since some keywords won’t help you in this case. If you put your keyword in every alt attribute, Google might not like you at all.
URL
Your URL should make sense and be easy to remember. In this case, too, you shouldn’t use as many keywords as possible. Even if you want to add some fancy keywords to the URL, you don’t have to change the original URL.
Links to the outside and the inside
If you have a blog, both external and internal links can have a big effect on it. You can show that your page is reliable by using external links as sources. Search engines will know if you do this. Internal links point to your own earlier works. Mentioning an earlier work of yours can again show how dedicated and honest your site is.
Overall, Search Engine Optimization is very important because it makes it easier for people to find your sites and helps you make money as more and more people find your products.
through WordStream
If you want an SEO solution that works for everyone, SEO Booster will meet your needs. All you have to do is click a few buttons, and the app will help you optimize the SEO of your site within minutes by auto-scanning SEO issues, making suggestions, diagnosing, and updating your meta description, just to name a few things. With SEO Booster’s auto-management feature, you can save a lot of time and become more visible on Google.