For AliExpress dropshipping to work, the most important parts of eCommerce need to work together. You need to choose the right product for dropshipping, set up ordering and logistics, and choose a good pricing strategy. The product page is another important part of the dropshipping eCommerce business that is just as important as making the right strategic decisions.
Often, the product page is the first and last place where a business and a customer talk. Because of this, it needs to be as convincing as a pitch for the product. On top of that, Google should make it easy to find.
If you want your online store to make money in the long run, the last point is very important. How do you get your product pages to rank high on Google? Read on to learn more about SEO for product pages and how to put our tips to use.
Why Product Pages Are Important in Online Shopping
For eCommerce marketers, product pages are one of their top priorities. Even though trust and social proof are important, the product page is what makes or breaks a sale.
Since the product page is a sales pitch for both your product and your brand, it needs to have good copy and pictures to convert well. But a good eCommerce product page should do more than just focus on making sales.
People often see your website for the first time on one of its product pages. People look for things, not the stores that sell them. This is especially true for AliExpress dropshipping sites that might not be well-known brands.
This means that the product pages also need to be made search-friendly. Even on sites with hundreds of products, this doesn’t take too much work. All you have to do is set up a system based on best SEO practices and use it all over the website.
Here are some things to think about when making a template for all of your site’s product pages.
SEO Must-Haves for eCommerce Product Pages
SEO brings in free traffic for years after it has been put in place. It might take a few days to make a good template, but the work will pay off in a few months. Here’s how to begin.
Keywords are the thing that tells you the most about a website or page. Putting the right keywords on your product page can make or break its success, since they are the only thing Google can use to figure out what the page is about and who to show it to.
Finding the right keywords is the first step in making a product page or making it work better. You don’t want a keyword with the most searches, though. You want one that will help you make more sales.
You can filter for two things to find these kinds of keywords. How transactional the keyword is is the first thing to look at. Since your page sells a product, you don’t want to use informational keywords like “how to choose a wireless phone charger.”
The second thing to consider is how well it goes with the product. In this way, a keyword that is a good match but is longer is better than one that gets a lot of traffic. For example, “buy Belkin MagSafe iPhone charger in Arizona” is better than “buy wireless phone charger,” even though “buy Belkin MagSafe iPhone charger in Arizona” gets a lot more traffic.
Find a few keywords that are relevant to each product page and use them in the text. So, how many keywords should you put on each page to get the best results?
You can do this with the help of the SE Ranking on-page SEO tool. It looks at the product pages of competitors from the SERP and suggests the best ratio of keywords for each page. The tool is also useful for all kinds of SEO optimization tasks for product pages, like catching a missing title tag or making sure the internal links are set up right.
Titles and Descriptions of Meta Optimization
Users see the title and meta description tags on the search engine results page, so they need to be interested enough in your page to click on it. On top of that, the main keyword needs to be in the title tag to tell the search engine what the page is about. This is one of the ways Google ranks pages.
Here’s a list of things you can do to make a good title for a product page.
- Use the main keyword.
- Describe your area if it applies.
- Think about bringing up your brand.
- Add details about the product, such as its size, color, etc.
- Add a CTA if possible
In the above example, the title is “Chargers & Power Accessories in NZ – Noel Leeming.” It tells both Google and the customer what the page is about. It also shows the brand name and where the seller is located. These are good ideas that you should keep in mind.
The meta description of this page could be better. If you don’t write one, Google will take a piece of text from the product page that it thinks is the best. You should write a different description for every product page or use AI to make one.
Make sure that each meta description is appealing to the customer and includes a call to action. Here’s an example of a great CTA in a description.
Video and pictures of high quality
Having great product photos and video reviews can help increase the conversion rate, but it’s important to make sure they don’t hurt SEO.
Heavy image and video files can slow down the speed at which a website loads, which makes it much less likely that people will convert. Most users will leave if the page doesn’t load in three seconds.
Some internet users don’t mind if a page doesn’t have any interactivity or video as long as it loads quickly. If you can reduce the size of photos or videos without losing too much quality, you should do it. Instead of putting videos on your site, you could embed them from YouTube or Vimeo. If you can’t do that well, make sure that the most important things load first so that most of the page loads in a couple of seconds and then the heavy files.
Adding alt text tags is another thing you can do to make images better for search. These tags tell Google’s algorithm what’s on the picture and can also be used to put important keywords in another place. There is also a better chance that the images will show up on Google Images.
Product pages with structured data
Structured data turns the images and text on your product page into tags that are easy for a search engine to understand. It was important years ago, and it’s even more important now that Google has added more eCommerce features that can benefit from structured data.
The first benefit is that it adds more things to the search engine results pages for your page. This can include links for navigation, pictures of products, prices, ratings, availability, and so on.
Get a Google Merchant Center account and submit product pages with structured data if you want to do more with this feature. Your products will show up for free in searches on Google’s shopping page, Google Images, and Google Lens, which will make them more visible to shoppers.
Use a Schema markup add-on for WordPress or Google’s product structured data guidelines to add structured data to your product pages.
Content made by users
User-generated content, or UGC, is content made by your customers and brand advocates, like photos of them using your product, videos, testimonials, etc. It’s great for conversions because it gives eCommerce sites a sense of authenticity that they might not have otherwise. Serving at least one form of user-generated content (UGC) can increase conversion by 8%, and users who interact with UGC are twice as likely to buy something.
UGC can also help with SEO for product pages, especially in niches with low competition where the number of backlinks might not matter as much. Just adding real customer reviews to the product page could help it rank higher and get more traffic.
It’s also a good idea to encourage user-generated content on third-party sites like social media sites or blogs. This helps you build links and make your brand known.
Optimizing How Fast a Page Loads
The longer it takes for your product page to load, the more customers you’ll lose. The best loading time is three seconds. If it takes longer than that, there may be a lot of people who leave the site.
You can use the Chrome Lighthouse tool to check how quickly the pages on your website load if you’re not sure. To do this, press F12 on a page, go to the Lighthouse tab, and click “Generate a report.”
It will give you a score for how quickly your site loads and for other important web factors.
This tool also tells you how to make your site load faster.
Some common ways to get better are:
- Moving to a better hosting service with a CDN,
- JS optimization for fast loading,
- When you load code from a third party, such as Google Analytics, after the page,
- Changing the type of image,
- By making images and code smaller,
- Putting caching into place.
What Can I Do?
A good product page should be short and to the point. You don’t want your customers to have to read a paper to figure out what they’re buying.
On top of the product characteristics, you can have a 200-word product description at most. This leaves you with very little or no room to put all the keywords you might want to use on a given page.
The FAQ section is the best way to solve this problem. It can give you more room for keywords and help customers understand what the product is all about.
- You can get ideas for FAQs from the “People Also Ask” section on Google.
- When writing this section, it’s important to give the user useful information instead of just putting a bunch of keywords in there.
Canonization of Products
Most sites that sell things online have a lot of product pages, and not all of them are completely different. The same product might come in different colors, sizes, and other ways, or it might be on different category pages. This means that a dozen pages might look the same.
When this happens, the best thing to do is to canonicalize these pages. Pick a page that you think should show up in search results and add a rel=”canonical” tag to all the duplicate pages that points to it. You can also make that page a self-referential canonical URL by adding a canonical tag that leads to itself.
This simple tip can keep Google from eating your product pages, which could cause the wrong page to show up in search results.
Product page SEO is all about setting up systems that you can use to make dozens or even hundreds of pages. It takes a long time and a lot of trial and error to find a page structure that is both good for sales and good for search engines.
But if you take care of this right away, you’ll have more time as your business grows. Using these tips, you can make a template that you can use for all of your eCommerce sites.
Now that you have a working SEO solution and dropship-empire are taking care of the logistics, all you have to do is pick the right product and market it to your network.