Every marketer swears by Google Analytics as a marketing tool. There is no doubt about that at all.
You may feel like this one thing is always missing when you open your Shopify store. Don’t worry, though! You can use Google Analytics with Shopify without any trouble. Follow the steps given and you’ll be able to see your conversions, sales, and revenue.
Google Analytics: What It Is
But before we go on, let’s talk about what Google Analytics is.
As the name suggests, Google Analytics has something to do with analyzing data. This is a web platform that helps you look at your website using different metrics. You can check the click-through rate, traffic, bounce rates, conversions, time spent on the page, and a lot more. The tool is invaluable, and the information it gives you can help your store do well.
Your dropshipping store can work with a variety of influencers, run different ads, and send out email campaigns, just like any other store. All of these activities lead back to your website. Isn’t it?
If you have Shopify Google Analytics set up, you can see how well these campaigns work. You can look at facts, like how many people clicked on the campaign and how many bought something, etc.
We’ve put together a step-by-step guide for Shopify’s Google Analytics implementation to help you see the big picture of your sales and marketing efforts. Have a look.
How to Set Up Google Analytics on Shopify
If you can’t figure out how to set up Shopify Google Analytics, here’s a step-by-step guide:
See if it is turned on.
First, you need to check to see if Google Analytics was turned on when you set up your dropshipping store. We say this because if you’ve already done it in some way, activating it more than once will give you wrong results.
How to do the same thing:
- On your Shopify Admin, go to Online Store > Preferences.
- Make sure that the box below the Google Analytics section says “Paste your code from Google here.”
- If you can see this, then you should keep going.
- Your analytics are turned on if you see something from UA.
- If the last step is true, you should go straight to the fourth step, which is about eCommerce tracking.
If you can’t find the Google Analytics code or it isn’t turned on, you should read this article normally. Go to the next step to turn on Google Analytics for Shopify.
Create an account on Google.
To use Shopify Google Analytics, you need to have a Google account. People who use Google products and do dropshipping may also have an account for the same. Use the same account if that’s the case.
If you don’t already have a Google account, use the link to make one. This account is only needed to log in and out of the Analytics account.
Now, you need to make an Analytics account with the help of this account. You can now move on to the next step.
Turn on Google Analytics.
In this section, we’ll show you how to set up your Shopify dropshipping store to use Google Analytics. Let’s start:
- Open your web browser and go to Google Analytics.
- Check your Account here under “Admin.”
- Property will be in the account. You must Build Property.
- After that, type in the name of the right property.
- Only make a property for Universal Analytics.
You should remember that Google Analytics will automatically make properties, but none of these will work with Shopify. Instead, you need to make a Universal Analytics Property.
- Choose Next.
- Use relevant settings.
- Select Create.
- Use CTRL+C or CMD+C to copy the property.
- Go to Shopify right now.
- Go to the Online Store’s Preferences page
- In Google Analytics, use CTRL+V or CMD+V to paste the property.
Note: If you want Google Analytics to be able to track visitors, you need to remove the password protection.
Turn on Tracking for eCommerce
There are two ways to set up Google Tracking to track eCommerce:
Simple tracking that lets you know about your sales and income.
With improved tracking, you can get more information about your visitors as well.
Follow these steps for simple tracking:
- Log in to your Google Analytics account and go to Admin.
- Now, go to the View column and click on Ecommerce Settings.
- You have to make Ecommerce work. It has a switch to turn it on or off.
Use enhanced tracking on Shopify if you want to keep track of more information:
- In your Shopify Admin, go to Online Store > Preferences.
- This is where Google Analytics is. You can find Enhanced Ecommerce under this.
- This can’t be done with older versions of Google Analytics. Before you can use Enhanced Ecommerce Tracking, you need to upgrade.
- Now, save your changes and let Shopify use Google Analytics to track your website.
- Go to Google Analytics Admin after this.
- You need to turn on Enhanced Ecommerce Reporting in the Ecommerce Settings page from View.
- Use the ON/OFF switch to do the same thing.
Key Metrics in Google Analytics for Shopify
In this section, we’ve gone over some of the most important statistics that Shopify Google Analytics uses. Look at the same:
- Page Views: The number of people who have looked at a single page on your website. Here, you can also see the page more than once. This means that if you visit the same page twice, each time counts as a separate view.
- Sessions are the things that people do on your Shopify store over a certain amount of time.
- Bounce Rate: As many people already know, the bounce rate is the number of people who came to the site but left without doing anything or even opening the page.
- Unique Page View: This includes sessions in which one web page was looked at more than once. But in this case, a user who looks at more than one page is only counted once.
- This is the total amount of money that the website brought in.
- Average Time on Page is the amount of time a website visitor spends on the site.
- It includes all of the purchases that people make on your website.
- Conversion Rate: This is the number of sessions that lead to a transaction.
- You can look at these numbers on Shopify Google Analytics. These metrics will help you figure out how many people are leaving your website, how many are converting, and what kind of experience people are having on your website. These facts will help your dropshipping store do better in the future.
Conclusion
Most of the work you put into your dropshipping store goes into marketing, but without Shopify Google Analytics, how can you tell what is working and what isn’t? If you still aren’t using Google Analytics on your Shopify store, read the above guide, follow the steps, and start using Google Analytics.
This investment will give you a better picture of your website, how it converts, and how much money it brings in. These details let you change your marketing plans in the future, which helps you get better results over time. If you want to find out more about the subject, you can go to the official page for Shopify Google Analytics.