The eCommerce business has changed a lot over the past few years. In the last few years, the online shopping space has grown a lot. There used to be only a few big players, but now the mCommerce market is growing at an exponential rate.
But if you want to move forward and make money, you need to take advantage of the coming trends in eCommerce. So, I’ve come up with some new eCommerce trends for 2023 that you must use to get ahead of your competitors in the coming year.
More green marketing and eco-friendly online shopping
In the future of eCommerce, the most important change will be that more people will want to buy products that are good for the environment. People are starting to worry more and more about their carbon footprints and how our lifestyles hurt the environment.
Because of this, more and more people are buying eco-friendly products, which will give green marketing a big boost. You can also sell eco-friendly items like reusable bags, organic makeup, bamboo cutlery, and so on, if you want to. Aside from that, you can also change how you market your store to make it more eco-friendly.
The mCommerce market is slowly growing.
Over the past few years, more and more people have started shopping on their phones. Before, people would just do research on their phones and buy things from them, but now the process has changed in a big way.
For example, it has been predicted that by 2025, about 10% of all retail sales in the US will be from mobile phones. The mCommerce market is still pretty new, but it will continue to grow in the years to come.
Make sure your website is mobile-friendly to take advantage of these online shopping trends. If it’s possible, you can also think about making an app for your store that would help you connect directly with your customers.
Focus on selling and making niche products
Even though AliExpress and Amazon sell a lot of products in one place, people are becoming more and more interested in certain niches. This is one of the most important eCommerce trends for 2023 that will help your online store stand out.
The first step in your niche marketing plan would be to figure out your domain and who you want to sell to. To do that and make money at the same time, you need to think about the following three things:
- High market demand in a field with little competition
- Domains with a high chance of making money
Opportunities in B2B commerce
Even though B2C business has grown a lot in the last ten years, the B2B market is likely to have a lot of opportunities in the next few years. One of the main reasons for this is that the COVID pandemic is still going on, which has changed both business and consumer buying habits.
A report from Amazon says that 96% of B2B buyers who moved their purchasing online during the pandemic won’t change their minds in the future. Because of this, you can use these eCommerce trends to explore the B2B industry in addition to selling to consumers.
Some of the best ways to reach out to other businesses are through search engines and social media sites. You can get leads in your field by bidding on relevant keywords in the search results, but you can also use platforms like LinkedIn, Twitter, Facebook, and Pinterest.
Choices to Make When Shopping
To make choices that are good for the world, consumers think about a lot more than just how sustainable a product is. One of these reasons is that people are becoming more interested in homegrown and local products. Also, if your store supports a cause, it can help your customers buy things that they feel good about.
Let’s say that your online store has promised to give a certain amount of each purchase to a good cause. This will not only help you run your business, but it will also make your customers feel better after they buy something from you.
We all know how powerful social media is and how quickly we can reach millions of people through it. Though, one of the most popular things to do when shopping online right now is to sell your products directly on these sites.
That is, instead of sending people from social platforms to your website, you can make a catalog on the platform itself. In an ideal world, platforms like Facebook and Instagram already make it easy for us to sell our products, and you can use them to connect directly with your customers.
Content-driven Marketing and Sales Model
No longer can you get people to visit your site and make sales with any old content. Today, the kind of content you post has a direct effect on how many of your products you sell.
The way brands reach out to their customers is going to change in the future of eCommerce, and we’re seeing it now. You shouldn’t try to sell your products in a direct way anymore. Instead, you should make a smart content plan with a variety of helpful videos, articles, social media posts, and so on.
First, make sure your content educates and helps your audience. This will make it last longer and improve your marketing strategy.
“Buy now, pay later” is becoming more popular.
The BNPL (Buy Now, Pay Later) model is one of the biggest eCommerce trends that is about to take off. By 2025, it is expected that there will be more than 76 million BNPL users in the US alone.
Unlike the old way, we can pay for our purchases over a longer period of time. With this model, we don’t have to pay extra interest on our purchases, so it’s a great alternative to credit cards. To meet these growing customer needs, you can easily add any reliable third-party service to your store.
Using your voice and AI to look for products
Do you know that one-third of the people in the US already use voice search on their smart devices? Also, more than 70% of them would rather use voice assistance to ask for something than type their question.
This is one of 2023’s untapped eCommerce trends that you shouldn’t miss. The best way to do this is to make a lot of FAQ pages for your products that are easy for Google to find and read. You can also create apps or plugins for Alexa and Google Home that let you sell your products directly to your customers.
On Metaverse and other platforms, you can sell things.
Since Facebook released the Metaverse, many global brands have already connected their services to the platform. For example, Vans, Gucci, Coca-Cola, and other brands are already talking about opening stores in the metaverse.
You can also play games on a number of other platforms that have millions of users. Balenciaga has already made its stores work with Fortnight, and Nike has made a store for Roblox. These eCommerce trends for 2023 and beyond are fairly new, but they are likely to grow a lot in the next few weeks.
Loyalty programs that are better
Loyalty programs and reward points have been around for a long time, but they are starting to get a bit boring. So, you should go the extra mile to keep your current customers happy.
There are a lot of things you can do to make a good loyalty program, from giving people free shipping and gifts on their birthdays to giving them extra discounts and bonuses for referring their friends.
Pay attention to keeping customers’ data private.
This is different from the other eCommerce trends I listed above, but it may be the most important thing you should think about. People are becoming much more careful about their privacy these days, and you should do the same.
First, you can make a clear and up-to-date data privacy policy that explains what kind of information your website or app will collect and how it will be used.
You could also think about keeping only the most important cookies and not running any trackers that would gather information about your customers. Remember that your customers’ privacy is the most important thing and that you should treat them the way you want to be treated yourself.
Your turn!
So, that’s it! If you learn about the upcoming trends in eCommerce for 2023, I’m sure you’ll be ahead of your competitors. Aside from that, you can explore other verticals and get more leads by using these online shopping trends.
But if you want to start a dropshipping business or grow one you already have, you can check out dropship-empire. It’s the official dropshipping tool from AliExpress, and it has a lot of high-end features that will make you a pro in the field in no time.