You do enough to get people to come to your Shopify store. So it’s hard not to take it personally when they leave without buying, especially if they clicked “Add to Cart.” How come they didn’t finish what they started?
That’s why store owners should work hard to improve their Shopify conversion rate. You want them to spend more time on the page. You need to figure out what will make people want to pull out their credit cards. Most importantly, you want to give them a reason to buy from you, not just a choice of products.
There are more than 1.7 million Shopify store merchants, so no matter what you sell, you’ll have a lot of competition. Let’s look at how these 8 best practices for increasing Shopify conversion rate can help you get a better handle on your income.
Write descriptions of your products that sell
It can be tempting to just copy and paste the descriptions that the manufacturer gives for your products. Who knows more about a product than the company that makes it?
The problem with this is that your products end up looking like the same ones that other stores sell. There’s nothing special about them, and there’s no reason for someone to buy from you instead of a competitor.
When you write your own product descriptions, you can grab the attention of your audience and make them more likely to buy. You can use the same technical information, like sizes, weights, and quantities, from the manufacturer. But you should also give a more detailed explanation of what the product does, what its benefits are, who it’s for, and other information that will make the buyer want to buy it.
For example, if you’re selling food, make sure to tell people if it’s dairy-free, gluten-free, vegan, or made locally. Or, if you are selling clothes, you could talk about how to care for it, how it feels, or how to wear it.
Make sure your product pages are search-friendly.
Search engine optimization is a great way to take advantage of customers who are already looking for the things you sell. This is much more than just coming up with a good product name. You should also write product descriptions that are full of keywords so that Google’s algorithm can find your products and put them in search results.
Some of the best things we do for SEO are:
- Include structured data on each product page. Rich results can increase click-through rates by 20–30%.
- Add a meta description to each page about a product.
- If it makes sense to do so, list the name of the manufacturer.
- Include the SKU for parts, since this is how people might look for parts.
Make sure that every product description is different so that your items don’t get flagged for having duplicate content.
The other tips for the best ways to increase Shopify conversion rates can also help your SEO.
Include multiple pictures of the product
If you’ve ever felt tricked by an online picture of a product, you’re not alone. Studies show that 75% of online shoppers rely on pictures, and 22% have returned an item because it looked different on the website than in person.
The good news is that people are 40% more likely to share your product on social media if it has great pictures. That’s a simple way to get people to visit your website for free.
You shouldn’t just use stock photos either. The better, the more ways you can show off your product. If it’s clothing, for example, show it on a real person. Choose pictures from different angles. Show a product’s front, back, and sides. Use real people instead of numbers in the description to show how big the product is.
People want to know exactly what they’re buying. Photos can build trust in the buying process and in you, the store owner. When people’s expectations are met, you can expect better reviews, fewer returns, and more loyal customers.
Make a Product Suggestions Tailored to You
Different people come to your website for different reasons and in different ways. For example, they might see an ad for you on social media or find you when they search for a specific product. No matter why they are there, you want to make the most of their time. Personalized product recommendations can help them learn more about the products you sell and give you more chances to catch their eye.
74% of people get frustrated when a website’s content isn’t personalized, according to studies. More than 9 out of 10 shoppers say they are more likely to buy from a brand if it gives them relevant offers and suggestions.
With the right tools, you can do this on a large scale, even if you don’t know anything else about each website visitor. Install a product recommendation app like Personalization, Wiser, or one of the many others available in the Shopify app store to make the process easier. Apps can show related products, items that are often bought together, and suggestions based on what the user has looked at in the store.
Offer more than one way to pay
The easier it is for customers to buy from you, the more sales you can expect to make. Many e-commerce stores are moving away from only accepting major credit cards (like Visa, Mastercard, Discover, and Amex) and adding options like PayPal, Apple Pay, and others.
A surprising 30% of American adults don’t have a credit card, according to a new study. If a customer wants to buy something but you don’t have a payment method that works for them, you risk losing that business.
Setting up payment gateways can be a pain, but it could help your Shopify conversion rate if you do it. If your work leads to more sales, it will have been worth it.
Make it easier to check out.
A long, hard-to-understand checkout process is another thing that stands in your way of learning how to increase Shopify conversion rates. No customer wants to jump through hoops to finish a transaction, especially when so many other stores are making this process faster and easier.
The more steps there are in your checkout process, the more likely it is that a customer will give up and not buy anything. More than 69% of all online shopping sessions and an estimated $18 billion in sales are lost every year because people forget about their carts.
If you optimize your checkout process, you can get more than 35% more sales. Get rid of extra steps and only ask for the most important things. At this point, the only thing you want to do is finish the transaction so you can get paid. Don’t worry about creating an account, signing up for emails, or anything else that could take your attention away from the process.
Add a live chat option.
It has been shown that live chats can boost the Shopify conversion rate by up to 40%. Customers can ask questions about a product before they buy it, just like they would if they were shopping in a store.
Customers want to know that the things they buy are good, especially if they are new to your store. You’re not just selling them the product, but also the name and reputation of your store. With live chat, customers have another way to get in touch with you.
One thing to keep in mind is that you shouldn’t use live chat unless you can answer customers quickly. AI tools can help you get started in the same way that a human receptionist would, and they can even answer simple questions for you. But there will be times when you need to take over the conversation. When you offer live chat, customers expect answers quickly. If you take too long to answer, they will leave your store quickly.
Add proof from the outside
Social proof is another important part of getting people to trust not only your products but also your store. Shopify’s conversion rates can be improved by letting customers rate and review the products they’ve bought. Shoppers can find out more about the quality of a product, how it fits, how it works, and if it’s worth the money.
Most shoppers read reviews from other customers before they buy something, and reviews have a big impact on what people decide to buy.
Also, having reviews of your products on your website shows that people trust your brand and buy from you. You’re not just a Shopify store that popped up out of nowhere. You have real customers who buy things from you.
Make it a point to follow up with shoppers via email and ask for customer reviews. Ask them to rate the products they bought and write something about them. You can automate this follow-up process with email tools and reputation management tools, many of which are available in the Shopify app store.
dropship-empirecan make your Shopify store easier to use.
Need more time to improve your Shopify store so you can get more sales? dropship-empire makes it easy to do business online by offering drop shipping services and content that is already written. Contact us today to find out more!