Almost every customer cares about how a product is packaged. Many people think that product packaging should be able to keep the product safe while it’s being shipped from an online order. Others want a package that is safe and looks good.
So, what do we mean by “packaging” a product?
The product’s package is what people see when they look at it. But it also includes how well the product is packed, if it is safe in the packaging, and how well you have used graphics and fonts.
We can think of every layer of packaging (up until the customer gets to the product they ordered through your dropshipping store) as part of the product packaging.
For instance, the white plastic wrap that keeps your packages safe from being stolen while they are in transit. There may be an extra cardboard box and fillers inside to keep the item from getting broken.
So, how can you make sure that the packaging you choose for your dropshipping store is the right one? Here is a guide that will help you do that.
Before we begin, please answer…
Before we start talking about how to carefully pack your orders, let’s talk about the business. Before you move on to the next section, here are a few things to think about:
What you buy
- To make the right kind of packaging, you have to know your product inside and out.
- Is it breakable?
- Is it delicate?
- What’s the point?
- Is it for women?
- Or something different.
If you know this, you’ll be able to figure out how to keep your business’s product packaging safe.
The Client
- After that, you should know who your customer is.
- Will men buy this more often?
- Will it sell to girls?
- What age range does the product fit?
- Is it good for the earth?
- Describe your customer down to the inch to find out what kind of packaging they like.
For example, if you are selling something that is good for the environment or will attract people who care about the environment, it would be a good idea to package it in a way that is sustainable and good for the environment.
How
How the product is bought is important. If you’re selling something online, make sure the package doesn’t shake, break, or bend. You also need to make sure that the original tags are safe.
But if you are selling in a grocery store, you can just get paper bags or boxes with your company’s name on them.
How to Choose How to Package a Product
What kinds of things can go into your packaging? Keep looking for more information:
Type
The packaging for a product can be a box, a paper bag, a polybag, or many other things.
Even though we might always pick the box first because it’s the easiest and most obvious choice, you need to keep in mind the following:
- What’s the thing? Is it round, something that moves, something that breaks, etc.? If you have a dropshipping store where you sell clothes, you can just use sachet packets or paper bags to ship them.
- One thing that no one asks you to look at is how your competitors package their products. Check to see how they send their goods. Look for mistakes and fix them to get ahead of the competition.
- Lastly, every package comes with a price tag. If you buy sachets or paper pouches, they may be cheaper than buying cardboard boxes. So, you need to think about your budget along with everything we’ll talk about next.
Design
The second step is to make the packaging for the product. Here are some tips:
- Your product should be clear from the way your packaging looks. It doesn’t make sense to spend so much money on packaging if your customers can’t tell what’s inside.
- But you can still make generic packaging with your brand’s logo and colors on it. Keep things easy, clean, and simple.
- Packaging pictures are also used by a lot of businesses. For instance, chocolate boxes usually have pictures of chocolates on them.
- If you have the money, make 3D packaging for your product to make it stand out and be more appealing to customers.
- Lastly, make sure that the theme of your product matches the theme of the packaging. If your product isn’t too flashy, but the packaging is, it might look strange.
Information
To add information about the product to your packaging, you need to take a step back and look at the first section. Check out these 3 tips, and then put the right information on your packaging.
For example, you can say more about how your product was made, what it contains, and how to use it. You can give your users peace of mind by adding the ratings to a product that is good for the environment. This information should be a must-have. It’s not worth it to add things that aren’t needed.
Keep the information on the packaging clear, unless you’re adding a personalized message.
Feedback
Sending a feedback form to your customers is a must if you want to know how they feel about the packaging. This includes being aware of,
- Did you like how it worked?
- Were the boxes good?
- Do you want more information to be added to the packet?
- Send the customer a feedback form once the product has been sent to them. This will let you know how well your product packaging is received. You can get advice on how to customize and change things.
If you run a dropshipping business, here’s how to customize your packaging.
If you own a dropshipping business, you’re probably wondering, “How do I change the packaging?” Here are some tips that may help you when your products go straight from the source to your customers:
Make a list of things
As a dropshipping business, you can make a list of products or events you want to sell. During Christmas, for example, you can buy things ahead of time and ship them yourself with your own packaging. You may have to pay more for shipping, so you may need to change it to fit your budget.
Talk to the seller.
One of the easiest ways is to talk to the seller about how to package the item. You can change the way the package looks and send it to the seller only once. If you place an order, they can use the custom packaging to send out orders to users.
Even though it might be hard to work out a deal with an AliExpress seller, it doesn’t hurt to try.
Add a Note
Most sellers let you include a note with your order. You can send a personalized note to your customers from your dropshipping store. This may not change the whole product’s packaging, but it adds a touch of personalization that helps.
Send a message or email
Lastly, when your order is shipped, send a personalized message to each customer thanking them for their order and giving them discounts or other offers in return. To improve the experience, you can also send an email or text message when the product is delivered.
Conclusion
Product packaging is an important part of your e-commerce shipments because it’s the first thing your customers see. Even if the product inside the packaging is good, bad packaging can ruin the experience for the people who use it. So, read the tips above, change your packaging, and make your customers happier.
If you run a dropshipping store, you can make many changes with the dropship-empire tool. For instance, you can easily connect your email marketing tool to dropship-empire to improve your users’ delivery experience. It is an AliExpress dropshipping tool that helps you improve the efficiency of your supply chain. Our website has more information about it.