Almost every day, a new player enters the eCommerce market. This has made the market very competitive. In a field that is always changing, it can be hard to stand out from the crowd and get more people interested in your online store.
Though, if you take some smart and calculated steps, you can definitely make advertising campaigns that work. In this post, I’ll show you some tried-and-true ways to advertise that can help you make money with your online business.
Tune up your online shop.
Make sure your online store is ready for your marketing plans before you start them. Too often, marketers put out ads for products that aren’t finished yet, which turns off people who might buy them. Customers might not buy from your online store if it’s hard to use, has a small selection, or has bad pictures of the products.
For example, if your website is not easy to use on mobile phones, it can also make your customers feel bad. More than 60% of people are more likely to buy something from a website that is easy to use on a mobile device, so it is very important to have an optimized store.
Try to make the interface simple and clear. It should load quickly and be easy to use on all platforms.
Use SEO techniques to get people to see your store.
SEO is still one of the best ways to get people to visit websites and online stores today. To get traffic from search engines like Google, Bing, Baidu, DuckDuckGo, and so on, you can try both free and paid advertising.
Search Engine Optimization is a long-term process that helps search engines find your online store more easily. SEO can be a complicated subject, so you can either learn the basics or hire a professional.
You should also work on off-page SEO practices in addition to using keywords in your website’s product descriptions and blogs. You can get immediate results by bidding on keywords and running ads on search engines like Google, in addition to using SEO techniques.
If you run smart and consistent advertising campaigns on social media sites, you can definitely reach millions of people. You may already know that billions of people use platforms like Instagram, Facebook, Snapchat, TikTok, Twitter, Reddit, and so on.
So, you can start by being the same and consistent on all of the major social media platforms. After that, you can figure out who your target audience is and choose which platforms to focus on. For instance, if you want to reach young adults, Instagram might work better than Facebook.
Instead of having a regular account on sites like Instagram, Facebook, Twitter, and TikTok, try switching to a business profile. By doing this, you can learn a lot about your target audience and make better content.
Remember that just posting on social media isn’t enough. You also need to set a balanced tone and talk more like a person. You can also choose to sell your products directly on social media sites like Facebook and Instagram, instead of sending people to other sites.
Organize Different Sales Campaigns
Let’s say that your advertising on social media and search engines has helped you find your ideal audience. Now, to retain your customers, you need to keep offering them ongoing offers and other reasons to get back to your platform.
I think you should look into running some of the following sales and advertising campaigns on your store:
- Give first-time buyers special bonuses and deals when they sign up to get more leads.
- Give away all sorts of things in your online store and on social media to thank your customers.
- You can also run time-specific campaigns to give discounts on special occasions and festivals (like Black Friday, Christmas, New Year, and so on) (like Black Friday, Christmas, New Year, and so on).
- Focus on particular regions by running country or state-specific offers to make your audience feel valued.
- A lot of online stores also create a sense of urgency in the mind of their customers by running sales for a short duration.
Host a Rewarding Referral Program
Referrals are without a doubt one of the best and fastest ways to get more loyal customers. You might not know this, but referrals have a 70% higher conversion rate, and 28% of millennials are hesitant to try a product that wasn’t recommended by a friend.
Therefore, hosting a rewarding referral program will certainly be one of the best advertising campaigns that you can run. You can give your customers cash in the store and other enticing rewards to get them to tell their friends about you.
You can also come up with special deals or loyalty programs to keep customers coming back over time.
Tap into Influencer Marketing
Influencer marketing is currently on a high and it is expected to grow even more in the coming years. In this, you can partner with leading industry-specific influencers who would share your products with their followers on social media.
When it comes to these advertising strategies, the key is to find the right influencers who have the same kind of audience as your target customers. With the help of influential people, you can reach millions of people at once.
While Instagram is one of the best platforms to run an influencer marketing campaign, you can also explore other platforms like Facebook, TikTok, and Twitter.
Set up a program for affiliate marketing
You can also think about making a program for affiliate marketing, which is similar to having a referral program. Affiliate marketers get a cut of every product they sell. In a referral program, you give a reward to an existing customer who brings in a new user.
Affiliate marketing is the only cause of about 16% of all eCommerce sales in the US and Canada. Around 80% of global brands, including Amazon and Etsy, have affiliate marketing programs.
Affiliate marketing works so well because you don’t have to run all of your own advertising campaigns. Instead, your affiliate marketers will do it for you, and in exchange for a small cut, they will bring in a lot of traffic.
Look into other content marketing channels
Most importantly, make sure that your website and social media platforms have content that will keep your audience interested. You can run content-driven advertising strategies through a lot of different channels.
Make sure that your online store has a blog where you regularly post articles about your business. It would be how you talk to people about your products and tell them about them. It can also help you with SEO.
Don’t miss out on video content marketing, which is becoming more popular and helps us promote our products in less time. You can make product demos, marketing videos, content that promotes your brand, and much more to meet your needs.
Email marketing is still effective, and more than 60% of small businesses use it to reach their customers. Just make sure your emails can be read on mobile devices and focus on writing killer copy (subject headings) that will get more people to click on your promotional emails.
Step into dropshipping with dropship-empire as a bonus tip.
Managing an online store is not as hard as running a successful advertising campaign. If you want to start a successful dropshipping business, all you have to do is ask dropship-empire for help.
At first, it might seem hard to run an online store, but you can do it all with the right products and tools. But if you want to get the word out about your products and sell more of them, you should work on the advertising strategies above.
There are so many different kinds of advertising campaigns you can run, from SEO and social media to content marketing and partnerships with influencers. Also, if you want some of the best products on your online store, you can check out dropship-empire and use it as your main dropshipping tool.