You put your attention on the fundamentals when you launch your eCommerce business and maintain your Shopify store operational. To diversify your product offering as your company expands, you might require more than one Shopify store.
It is not a problem to have numerous Shopify businesses under one domain name, but you must be ready to handle them efficiently. Running many Shopify stores may quickly become difficult, so you need to be aware of the best practices to manage your multi-store business successfully.
If you are confident and prepared to begin managing numerous Shopify sites right now, continue reading this article to learn how to do so, why you should, and what difficulties you will encounter once you begin doing so.
Can Shopify let you have more than one store?
You can have more than one Shopify store, yes. You can have various stores with different products and brands, or you can have one store with different lines of products. Having more than one Shopify store can help you reach more people and grow your business. It’s also a great way to try out new ideas and goods.
You can have more than one Shopify store, but that’s not the same as saying you have to. It depends on what you want to do. If you sell similar goods, it might make sense to have a separate account for each product line.
You can have multiple Shopify store accounts if you sell things that don’t go together. If you only sell one product line, you can have different accounts. Having more than one store account will cost you more, but it will give you more protection and privacy.
Putting up more than one Shopify store with one account
You can’t have more than one Shopify store under one account, but you can run more than one store if you have more than one account. As you make new accounts for each store, you’ll need to use separate Shopify accounts to handle their stock.
Shopify is open enough that you can use the same email address to run more than one store. This gives you one place to talk to people, but you have to log in to each account separately.
Changing between different Shopify stores
Since you only need one email address to run multiple Shopify shops, you’ll need to know how to switch between them. It’s important to be able to switch between two Shopify stores so that you can handle them both at the same time. Here are some things you can do while going from one store to another:
- When you manage different accounts, you can give users different rights. These rights are already in place and will help you run all of your stores well.
- You can handle your orders and stock while switching between different stores. You can improve the number of people who buy from your product pages if you want to.
- Shopify lets you keep an eye on other stores while you are running one. The store switcher has two-step authentication and external logins with GSuite, which makes moving much safer and more secure.
- You can use the search function to find a store if you have more than 500 of them. The feature can be found in the store switcher menu, and it doesn’t matter if you are in charge of more than 500 shops.
Why should I build more than one Shopify store?
Managing multiple stores might seem like a hard job, but Shopify’s features make it much easier. But having more than one store is always worth the work. Here are a few reasons why you should build more than one Shopify shop.
To sell things all over the world
When the owners of an eCommerce store see that their store is doing well, they start selling internationally and expect people from other countries to buy their goods. But all of their work is for nothing because this plan never works when running just one shop.
This is because you have to think about how people shop, what they need, and how they live, which can be different in different countries. So, if you want to sell to people in another country, you can start a different Shopify store and run it that way. Shopify stores are great because you can set each one up for any market you want to sell to. You need to change a few things, like the language and cash, to fit the new market.
For example, say you want to sell your goods in a place in Europe. In that case, the shop should only sell things that aren’t available anywhere else, and the prices should be in the same currency as the country.
To reach a different group of people
As soon as you see that your store is growing and you’re meeting all of your marketing goals, you need to broaden your customer base and start selling to different types of people. But if you do that, you won’t be able to run a Shopify store that sells many different items to many different users.
So, the best thing to do would be to make more than one Shopify store to reach different kinds of customers. For instance, if you sell health supplements, you should make one store for people who are interested in weightlifting and another for people who need health supplements to get healthier.
Using a subdomain, you can make each store stand out while keeping them all under the main name. This makes it easy for your customers to find the goods they want without giving them too many choices.
When you have a lot of things in your store or shops, you have to put them on sale for cheap to get rid of them quickly and make room for new things. But if you start giving away a lot of stuff at your main store, you’re making it less valuable. Also, if you sell items of a certain name for a low price, it will lose its quality.
So, the best thing to do is to make a subbrand on a different Shopify store and use it as an outlet. It will help you get rid of products that are taking up space in your inventory, and since you’ll be selling them at a low price, you’ll be able to reach new customers without hurting the brand’s image.
It’s harder than it seems to set up various Shopify stores. Imagine being in charge of many websites that all look and work the same. This can take a lot of time and cause you to lose users, but the most important thing is that your Shopify store needs to be run like a business. Now that we’ve gotten that out of the way, let’s look at some tips that will help you run multiple Shopify shops.
Create a Store
First, you need to start by making a Shopify store. If you don’t know how to do this, there are many blogs online that can help you. But the process for setting up more than one store is the same. We recommend that you only use one email address so that all of your contacts are in one place.
Once you start selling to people in different countries, you need to make sure that each store is set up for the right people. For instance, if you want to sell to people in North America, you need two shops, one for the United States and one for Canada.
Your audience will search for different goods based on where they live. This means that not all stores will use the same sales keywords and blog topics. So, using local terms makes it more likely that your website will do well in that area.
You can also install Google Analytics for each shop separately, which will help you figure out how people in that area buy things. You can make it easier for people to find the right store for them by making offers, deals, and local service pages for each country.
Use a system for managing inventory in real time.
When you run multiple Shopify shops, you need inventory management software to keep track of how much stock is in each one. With its help, you’ll always have goods ready to go and won’t run out when there’s a lot of customer demand. You can also automate your online business with the best Shopify apps, and some of them are good enough to let you know when you’re running low on stock.
With this information, you can let your customers know what you have in stock. If they know exactly what you have in stock at all times, they won’t have to worry about whether or not you’ll have enough to sell.
Plus, if they can see which things are almost out, it might make them more likely to buy them before they are all gone. Good customer service is important to the success of your business, and this is just one way to do it.
Your customer service should be better.
If you have good customer service, all of your customers’ questions and order details will be in one place. As people tell you what they think, you can use that information to make your product better.
If you have more than one Shopify shop, it can be hard to keep track of all customer support tickets. So, you can use a scheduling system to help you communicate better with your staff and give your customers a better experience.
So, that’s everything you need to know about having multiple Shopify shops and running them. Once you figure out how many shops you need and learn the basics of how to run them well, your business will grow the way you planned. Read the dropship-empire. Blogs if you want to learn more about eCommerce and dropshipping.