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How Do You Find Your Niche?

    You want to start an online shop. What’s next? What do you want to sell? How do I find a niche product? How can you make money from this online store? Grab a piece of paper and a pen if you find something interesting in our guide.

    If you don’t want to be one of a million sellers who disappears quickly from the market, you have to be very careful about what you want to sell. It could be something that is popular or something that isn’t on the market in the place you want to sell to and that people would want. The second type is called a “niche.”

    If you fill a certain market niche, you can do well.

    If you don’t have an idea yet and didn’t decide to open an online Shopify store because you want to sell a certain product but because you want your own business, then read our detailed article carefully.

    Before we get into this subject, we’d like to talk about something else that is related. After you find your product niche, all you have to do is find the best supplier. If you don’t have an idea for a product, you can find a wholesaler or dropshipper instead. Then, install Dropship Empire, which is a Shopify app for managing products, so you can easily add and change items in your online store.

    How and Where do you Find your Product’s Niche?

    After trying any of the following steps, you’ll need to double-check the product idea you chose and, if you have one, think about it in more depth. Would people really want it? Would it be worth it for them? Is it something that could solve a problem, meet a need, or make people happy and satisfied? If you said “yes” to at least one of the above statements, choose that one product if there aren’t many stores that sell what you want.

    Let’s get down to the details now.

    What do you Want and Need?

    If you want to come up with a product to sell, you have to start with the most obvious question. Is there something that you, as a consumer, need but can’t easily get? Something you’ve wanted for a long time, something you really like, or something related to one of your hobbies or interests. After you find something, just think about how many other people would also buy it.

    Your neighborhood, friends

    Ask your friends or people from your area what products they miss from where they live and what would be good to get there. You can do this by doing short interviews on the street or by making a survey and asking the right people to fill it out. You should also only talk to people you know, whether they are close or far away.

    Check out what other websites sell.

    Check out what your possible competitors are offering and what they are selling on the market. Think about not just the biggest brands and companies, but also the smaller ones. You might find something that only a few stores sell, or you might find something that is really popular right now. You can do two things. You get involved and sell the same thing, but only when it’s just come out on the market and can be found everywhere. Think about the things you see all around you.

    Things you can see around

    Walk around the city. What do you notice? Is there anything that makes you feel good? Tune in to the radio, turn on the TV, or read a magazine. Do you see anything that gives you hope? When you’re on vacation, you’re more likely to have a good idea because you’re in a new place and responding to new things.

    Social Media Communities

    Social media, as well as forum communities on any other page, is a good way to find out what people like. Join a Facebook group and ask a question there or on your own profile. Check out what those popular pages, services, or products are. Look at hashtags. Can you think of any other social media sites? Instagram, Tumblr, Pinterest, and YouTube. You can watch the videos of influencers on the site with the most users.

    Studying the market

    Send the URL of your poll to all the important pages. Think about Facebook groups and profiles, Instagram sites, and anywhere else you can share a website on a social media platform. So that the answers can really make your job easier, the questionnaire needs to cover every necessary topic and part.

    Think about the past

    Think about the past Find out what products were popular and in style in the past. Not 1-2 years ago, but more than 10 years ago, for example. As time goes on, some things keep coming back into style. Find ones that you think would get people’s attention or that are already on the market but not that well-known yet. People like going back in time, and they also like feeling nostalgic.

    Can the item be bought nearby?

    It’s part of the first few angles we talked about, but it’s also important to think about on its own. If there are things missing from the market where you live, think about whether you could sell them online and ship them cheaply or for free. People will be more likely to buy from your online store if you let them know where you are.

    Lists of the “Best things to sell”

    On many websites, you can read articles about what products are worth selling right now. On our website, you can also find two posts. One is for the whole year of 2018, and the other is about the best products of this summer. Lists like this can be a good source of ideas, but don’t believe everything you read.

    Examine AliExpress, eBay

    Even though we don’t recommend that you buy your products from places like eBay, AliExpress, or Amazon, they can still be a good place to get ideas for products. Check out what’s popular on the market, make a smart choice, and buy from real, local suppliers.

    Talk with other business people.

    If you can’t decide, talk to entrepreneurs you know about this subject. They could also be sellers, but they could also be businesspeople from another market. Ask them what they think is best. Since they are also in business, and since two heads are better than one, they might give you good ideas.

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