Shopify Plus is the type of account you want if you run a large business. This type of account is usually called a “Enterprise account,” and it gives you all the benefits of a unique website. Think about Amazon, AliExpress, or great brands like Nike, Adidas, or Walmart.
All of these businesses have an Enterprise account with their respective providers. You don’t have to be as big as them to have the same features on your online store as they do, but you do need an enterprise account.
With an Enterprise account, you can work as a unique brand instead of just a regular online business owner. Because Apple and Samsung have Enterprise level account types from their providers, their online stores look so good.
Here, we’ll look at Shopify Plus and then talk about why big companies like Nestle, Rebecca Minkoff, and KYLIE use Shopify to power their online stores.
Shopify Plus Is For Who?
The Plus account is for people who want their businesses to grow and want to spend their time marketing instead of building a website that works. Statistics show that people with a Plus account can see their sales go up by as much as 126% every year.
This account is great if you want to make between $500,000 and $1,000,000 per year from sales. Some of them make as much as $500 million a year and are on the list of Fortune 500 companies.
With a Plus account, you can automate your campaigns and keep up with the high volume of requests. You can’t do this without an Enterprise account, because a lot of people coming to your site at once could cause it to crash.
With a Plus account, you can make a website that looks very different from other Shopify stores that used a theme template. Here, your online store will look really unique based on how you design it, and you can also make your own admin and backend systems to help your employees work more efficiently.
Everywhere Sell
If you have a Plus account, you can sell in more than 20 ways. You can connect your account to Instagram, Pinterest, Facebook, eBay, Amazon, and more.
Why is this a good idea?
The main benefit of this is that you can be seen on social media. If your products are available everywhere, you can reach out to people who like to buy things from a certain website.
For example, people who like eBay will see your products on eBay, and they can buy them there instead of in your store.
Basically, your store will be where you upload all of your products and product descriptions, and then Amazon or eBay will just show what is on your website on your Amazon or eBay account.
This is great because you don’t have to put your products on your online store, then eBay, then Amazon, and then your Facebook shop.
Once the integration is done, you won’t have to pay an employee for the hours they spent uploading the same product to different sales channels.
You can sell on these channels from your computer or your phone, and you can also set them up to show your products in different languages and currencies.
Also, there are more than 100 payment gateways to choose from, so people from all over the world can choose the way they want to pay online.
How fast and how reliable
When there are a lot of sales, websites often crash. If you get like 10,000 visitors per minute, it might be time to get your own servers.
And we haven’t even talked about taking care of the orders yet. With Shopify Plus, you can expect as many as 10,000 orders or more to go through smoothly PER MINUTE. Your online store won’t crash, and the time it takes to load won’t change.
An Enterprise account is made to handle a lot of transactions quickly. Shopify says that even with this much traffic, you can count on 99.98% uptime.
With this, you can do as many transactions and use as much bandwidth as you want. You don’t need to be worried about how well your website is doing. You need to think about how to fill the orders and how to market better to get people to visit your website.
B2B Wholesale Sales and Sales in Person
With a Plus account, you can sell wholesale, offline, and business-to-business.
Wholesale shopping does not have to be hard. Customers who want to buy a lot of your products can get a discount here if they buy a lot at once. You can give these customers password-protected accounts so that they are the only ones who can see what’s on your site.
The wholesale process can also be done by a machine. Here, customers can buy things, find out where their packages are, and re-order if they need to. You can make prices that are specific to one person or to a group of people, and your website will show different prices to different types of customers.
You can also set discounts that are fixed, based on a percentage, or based on how many items they buy.
With a Plus account, you can also set up a POS, or point of sale, where you can sell offline. This is helpful if your business goes to events or tradeshows. You can sell things to people in person and then charge them with your Shopify POS.
Marketing Campaigns that Run by Themselves
Marketing is a job that requires a lot of physical work and keeping track of things. Shopify Plus, on the other hand, lets you automate your marketing tasks.
Launchpad is the tool you need to do this.
With Launchpad, you can announce new products and even start flash sales to get more customers. To plan, organize, and start these events, you don’t need a lot of staff.
With Launchpad, you can plan and keep track of all of these things in one place.
You can also run these flash sale campaigns in more than one of your sales channels, not just in your store. You can make discounts for certain products or for whole groups of products.
With Launchpad, you can raise the average order value, see how your campaign is doing on a single dashboard, and plan when the campaign will start and end.
All of this can be done in one day, and then the campaign can begin two weeks later.
If you’ve ever seen “flash sales” on eBay, Launchpad works the same way. This is a great tool to use during the holiday shopping rush, and you can compete with big retail brands or online marketplaces because you don’t have to program a discount for each product.
Summary
There is no set price for the Shopify Plus account. You can get a lot of different things here, and some of them cost money.
You need to talk to Shopify about your plan to get an idea of how much you will spend. You can choose to open a wholesale website with a password, or you can open a huge online store that sells to consumers and is also present in many online marketplaces.
The Plus account is great for businesses that already make thousands of sales a month, but not for businesses that are just starting out. The Shopify Plus account will cost you thousands of dollars per month in fees, so it’s only worth it if you make a lot of money.