You may have used high-definition product photos, written product descriptions, or posted customer feedback on your online store or social media profiles. But if you don’t use video content well in your Social Media Strategy Marketing, you will lose customers.
When people shop online, they want to know what they are buying, how it works, and why other people are interested in it. And there’s nothing better than a great video that shows customers your products and gets them to pull out their wallets. Your average order value (AOV) can go up and your website’s uptime can get better if you add product videos.
Check out this Wyzowl report for more proof: 80% of people who market their videos online say that videos have directly helped them sell more online.
A quick look at what it says
Since most people like to see things, an interesting video can keep them on the page longer than text or graphics. The longer they stay, the more they will look around your website and buy things that will last for a long time.
If you’re still not sure about how video marketing can help, you can take our word for it that the market may be happy with their return on investment (ROI).
Are you left behind on video marketing? Don’t be afraid. You can always get into the video market. And I have the right tools to help you move faster. In this post, I’ll show you the best ways to use video marketing for your online store to boost sales faster than ever.
Let’s dive in.
Add a video to your website that shows how it works.
Putting a video on your site is one of the easiest ways to get a lot of people to visit it. By doing this, you can make it more likely that Google will mark your website as a “good” website, which will help your search engine rankings in the long run. Make a video to introduce yourself, what you do, and the products and services you offer.
Help your visitors decide what to buy and get them to stay on your site longer, which increases the chance that they’ll buy more things.
Use Explainer Videos
An explainer video is a short animated video that explains the problem you are about to solve, how you will solve it, and why the user should choose your solution over another. Depending on your product, you can use statistics and facts or make an emotional video to get as much attention as possible.
No matter what you choose, make sure you know who you’re writing for and what problem you’re solving for them. To get the message across, it is also important to use a short but clear text and symbols. Wyzowl says that 96% of people who wanted to learn more about a product or service watched a video presentation.
Use unboxing videos to show off your products.
People are often drawn to a website because it has a video of regular customers opening packages of a certain product. These videos are especially popular online.
People who made these videos sometimes focused on expensive and often high-tech items like smartphones and tablets. Still, if the price of each item is low, which is the case with many clothes and accessories, these videos can be used as footage for customers to look at in detail what they bought.
Whether you’re an e-commerce brand or a store, you can use featured unboxing videos on YouTube to get people interested in your products and make more customers want to buy them.
Use video chat to make online shopping feel like being in a store
The social distance caused by COVID-19 has changed the consumer market in a big way. With Chat Video software, you can talk to clients safely from anywhere, at home or on the go.
Also, visitors are more likely to find answers to their questions as they look around your page. But messages don’t always make it easy to explain what a product can do for you. With the help of video chat software, you can make an online experience that helps your customers through the whole process.
It’s also easy to get to know someone while chatting on videos and understanding physical information, which makes it easier to have a more meaningful conversation at this stage. Modern communications use video chats and labs to let people talk face-to-face, answer questions from users far away, and send them samples of good products.
Keep Your Customers’ Needs in Mind
Since it takes time and work to make interesting content, it’s not surprising that most brands only do advertising.
But if you make videos that meet the needs of your customers without trying to sell them something, you can gain their trust and become the account manager for your business.
Home Depot is a store that cares about what its customers want. Its YouTube channel has a lot of different videos. Home Depot also has informational videos on how to fix drains or replace siphons. These videos should be the first ones you look at because they are the most useful. When people want to make changes to their homes, they have customers.
Testimonial videos can help build trust.
Even if your products and services are the best in town, customers won’t fully trust you until they hear about it from other customers. It’s a good idea to use testimonial videos on your website to build trust through social proof.
The easiest way to do this is to ask your most loyal customers to talk about their experiences with your brand. You could do a survey report to get all the important information on camera and get better results.
You can also add videos of testimonials to your email list to get more people to click on your links.
Put videos close to the checkout.
Brands can use video content in a smart way by putting it next to the check, where people seem to be standing.
Putting videos next to sales can help promote and sell products, especially if they are easy to put next to the checkout. Also, it’s important that the product has certain features that catch the buyer’s eye and make them want to buy it.
Pro Tip
As important as it is to put money into high-quality video content for your brand, you should also know the most up-to-date facts and figures so that your platform doesn’t spread false information. It’s important not to look like a one-size-fits-all brand, and too much storage can take customers’ attention away from what you have to offer.
One smart strategy is to offer a mix of live video and text that can be used in different ways, such as on Facebook, Instagram, YouTube, and your website. Once you know what your audience likes, whether it’s an unboxing video or stop motion, you can put more time and energy into that type of video, but it’s worth trying out all the options you have.
Takeaway
Start making more videos if you want an easy and cheap way to bring in more money for your business.
Make a channel on YouTube and add a video. Then you’ll share the same videos on other platforms, like your social media pages, website, and even email ads.
Use live video as well as videos that have already been recorded. You can do this with both Facebook and Instagram.