Seventy-five percent of Millennials and Generation Zers use their mobile devices to make purchases online. If you run an online store and your advertising is as successful as you’d like it to be, you may be able to tap into this untapped market.
Because of their marketing fatigue, young people often ignore traditional forms of advertising like display ads and email newsletters. So the question becomes how to pique their interest in your wares in a novel and exciting fashion.
Using the platform’s advertising. Our article will explain what TikTok is, how TikTok ads function, and how they can increase your online store’s revenue.
What Is TikTok?
TikTok, formerly known as Musical.ly, is a social media app that debuted that same year (2014). Bytedance, the company behind the popular video-sharing platform TikTok, recently acquired Musical.ly and merged the two platforms into a single app.
People can make mobile videos that are a few minutes long using this platform. People who were active online seven years ago may recall the site Vine, where they could watch and share amusing and informative mobile videos that lasted no longer than six seconds.
When it comes to mobile short-form video, TikTok is currently the go-to app. Since it was shut down in 2016, Vine is no longer a choice.
When comparing TikTok to its predecessor, Vine, it’s important to note that the latter only allowed you to record a six-second video without any additional features. You can use TikTok’s free editing tools to add music, sound, emoji stickers, face filters, and more to your videos.
You can also use TikTok’s live streaming feature to broadcast your content in real time to an audience of millions.
How Do TikTok Ads Work?
TikTok offers a variety of ad formats, each with its own unique functionality. We’ll go over all your options in detail down below.
Launch Screen Ad
The user’s TikTok app interface will be taken over by your advertisement the moment they launch the app. It may be still, moving, or moving image video.
When the user opens the “For You” feed, this type of ad will begin playing automatically. The in-feed advertisement, like the opening screen one, will take up the whole screen.
Hashtag Challenge Ad
Again, we have a commercial that takes up the entire screen. This type of ad is meant to inspire users of the TikTok platform to produce videos based on the hashtag you specify. Hashtag challenges may join other forms of advertising, such as the in-feed ad, in a package, according to rumors.
How TikTok Ads Can Boost Your eCommerce Sales
It’s not easy to stand out from the crowd if you’re trying to sell products online without keeping the stock on hand. TikTok ads, though not yet widely used by advertisers, can help you scale your best sellers when used in conjunction with a conventional Facebook advertising campaign. What you need to do is described below.
Get Free Advertising from Your Users
Using a novel approach to advertising your business, such as the hashtag challenge ad, not only generates buzz about your brand organically, but also allows you to tap into the marketing power of your user base at no cost.
TikTokers are constantly creating new videos, and they enjoy a good challenge. You can inspire people to produce engaging original content simply by announcing your hashtag challenge to the world.
Once the video is uploaded to TikTok, it will be visible to other app users, who will then be exposed to your brand. You may have to pay for the hashtag challenge app, but the users who accept the challenge, and especially those whose videos go viral, will spread the word for you for free.
You Don’t Need to Purchase Niche Ads
The great thing about TikTok is that users will be presented with videos automatically whenever they open the app, without the need to follow any specific accounts. Consequently, you won’t need to spend extra money buying targeted ads to have your messages shown to specific demographics of people.
Your ads will be seen by your target demographics when they appear on the start screen or play intermittently in the middle of videos.
Avoid Marketing Fatigue
A study conducted in 2000, before the widespread use of smartphones, found that the average human attention span was just eight seconds. Due to people’s increasingly short attention spans, 60-second commercials on YouTube are now considered antiquated.
Today, attention spans are shorter than ever, so it’s crucial to grab it and hold on to it. As opposed to a full minute, you will only have a few seconds to convey your message.
TikTok ads are only five seconds long, so you know your audience won’t get sick of seeing them. The ads you purchase on TikTok will be strategically placed between other videos so as not to interrupt the user experience. They’ll be infrequent enough that people remember you, but frequent enough that they don’t forget about you.
You’ll Use the Right Marketing Channel
Online sales make up a sizable portion of an eCommerce company’s revenue. Instagram and Tiktok are great places to start if your campaign is aimed at a younger demographic, while other social media are preferable if your target audience is seniors.
If you’re targeting a younger demographic, you have to go to where they are and employ the method of communication they favor if you hope to make an impression. TikTok ads are a great way to reach young people who, as we’ve said before, are avid viewers of short videos and who often make purchases on their mobile devices.
Being a mobile app, TikTok makes it easy for customers to access your online store.
See Your Business Boom
Get the jump on the competition by launching a TikTok campaign right away and taking advantage of this cutting-edge social media platform. TikTok ads are a great way to get your name out there without being annoying.
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